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Read more on A Guide to Investor Pitch Decks
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A Guide to Investor Pitch Decks

Start-ups often use a pitch deck (also known as a slide deck, start-up deck or investor deck) to present a brief but informative overview of their company to prospective angel or venture capital investors. Generally composed of 15 – 20 slides in a PowerPoint format, a pitch deck showcases a company’s products, technology, and team…

Read more on How to Conduct Market Research 
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How to Conduct Market Research 

Market research is an important and necessary step to help business owners understand the competitive landscape, profitability, and consumer behaviour in any given market. Despite being the foundation of any business' value proposition and competitive positioning in the market, many entrepreneurs skip this step. This article will highlight what market research is, and why market…

Read more on How to Write the Marketing Plan of a Business Plan
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How to Write the Marketing Plan of a Business Plan

One of the larger sections of any business plan, the marketing plan explains to your reader what you are going to sell, how much you will charge, how you will position and promote your product or service, and what sales channels you plan to use. The marketing plan accomplishes this by introducing your unique selling…

Read more on How to Write a Business Plan in 2021
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How to Write a Business Plan in 2021

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra Sure, Yogi was likely talking about baseball and not business, but the wisdom imparted remains the same: Planning matters. Regardless of the industry you’re in or the size of your business, whether you’re a start-up or established, having a…

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