Our latest thinking on the issues that matter most in business and management.
Start-ups often use a pitch deck (also known as a slide deck, start-up deck or investor deck) to present a brief but informative overview of their company to prospective angel or venture capital investors. Generally composed of 15 – 20 slides in a PowerPoint format, a pitch deck showcases a company’s products, technology, and team…
So you want to start a business. You think you have a great idea. But how do you know for sure your idea doesn’t stink! The answer: Write a business plan! It’s a great way to ensure your business idea and the path to get there is solid and viable. Consider this: Would you live…
Market research is an important and necessary step to help business owners understand the competitive landscape, profitability, and consumer behaviour in any given market. Despite being the foundation of any business' value proposition and competitive positioning in the market, many entrepreneurs skip this step. This article will highlight what market research is, and why market…
One of the larger sections of any business plan, the marketing plan explains to your reader what you are going to sell, how much you will charge, how you will position and promote your product or service, and what sales channels you plan to use. The marketing plan accomplishes this by introducing your unique selling…
When you put your heart, soul, and life savings into your business but still need help to move it forward, an investor can help. They can offer you money or support to grow your business in exchange for a share of the profits. Bringing in an investor (or group of investors) involves more than just…
Countless business plans won’t receive the funding they need to get off the ground. This article explores some of the key reasons why this occurs and what you can do to avoid them. Planning can be a crucial element to ensure that your business is a success. Indeed, studies suggest that the right plan can…
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra Sure, Yogi was likely talking about baseball and not business, but the wisdom imparted remains the same: Planning matters. Regardless of the industry you’re in or the size of your business, whether you’re a start-up or established, having a…
Two businesses can sell the same product or service to the same people, but one will fail, and the other will see massive year-over-year growth. Why? It’s all in how they market what they are offering. Your business plan should include a section with a digital marketing strategy for your company and how it…
The people responsible for the management of your company do matter to your lenders, investors, and potential strategic partners. This crucial part of your plan shows your investors how your business is structured, who is involved in your company's development, including external resources, and how the whole industry is managed overall. The management team summary…
Writing a business plan is not a make-work project for your business. It’s an essential tool you need to seek investors and gain financial support to help you grow your business faster. When done right, your business plan will guide you on your path to growing a scalable and profitable business. Every successful business plan…
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