Our latest thinking on the issues that matter most in business and management.
Countless business plans won’t receive the funding they need to get off the ground. This article explores some of the key reasons why this occurs and what you can do to avoid them. Planning can be a crucial element to ensure that your business is a success. Indeed, studies suggest that the right plan can…
Two businesses can sell the same product or service to the same people, but one will fail, and the other will see massive year-over-year growth. Why? It’s all in how they market what they are offering. Your business plan should include a section with a digital marketing strategy for your company and how it…
Writing a business plan is not a make-work project for your business. It’s an essential tool you need to seek investors and gain financial support to help you grow your business faster. When done right, your business plan will guide you on your path to growing a scalable and profitable business. Every successful business plan…
A key component in any business plan, your market analysis demonstrates that you know your market is ideal for building a sustainable business. When you understand your potential customers and market conditions, you'll reduce your risk because you'll have a better chance of developing a viable product or service. Having a thorough market analysis will…
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