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Business Plan Help | 17 January, 2024

Bookkeeping Business Plan

Many business owners don’t enjoy bookkeeping. Even if someone feels okay about it, they might not have enough time. Mistakes can happen easily when owners try to do the books by themselves. Small mistakes or not keeping track of payments can lead to problems which cost a lot of money.


Recognizing the challenges that business owners face in maintaining accurate financial records, our team of Fresno business plan writers have crafted this bookkeeping business plan sample to address these specific concerns. While bookkeeping may appear straightforward, the reality is that it’s surprisingly easy to make mistakes. Therefore, entrusting this responsibility to a small business book keeper is essential for effective financial management. Professional bookkeeping firm in Fresno, California plays a pivotal role in supporting business owners by ensuring the careful and thorough recording of transactions. Beyond the immediate challenge of avoiding errors, these services contribute to the creation of a reliable financial foundation. 


At the end of the day, good bookkeeping businesses give companies reliable financial information, which is really important for making decisions. This article will explain what is a bookkeeping business, why businesses need it, and what kind of services they might get.

What are Bookkeeping Services

Bookkeeping services involve the recording and tracking of a business’s financial transactions. Periodically, bookkeepers are required to prepare financial reports that summarize the performance of the business.

What Services Does a Bookkeeper Provide

Basic business bookkeeping services encompass the management of various financial statements, including:

  • Income Statement: Income statement details revenue and expenses over a specific period, providing a comprehensive overview of the company’s financial performance.
  • Balance Sheet: Bookkeeping for small business offers insight into the current financial state of the business, the balance sheet outlines assets, liabilities, and equity.
  • Cash Flow Statement: The cash flow statement serves as a record of cash and cash-like equivalents entering and leaving the organization. The business bookkeeping service provides clarity on the business’s cash position.
  • Statement of Owner’s Equity: Detailing changes in your share of capital, reserves, and retained earnings during a reporting period, this statement offers a snapshot of the company’s financial health.


Why do Businesses Need Bookkeeping

With the list of booming bookkeeping business in the US, ever wondered why your business could benefit from their business bookeeping services? Why bother with bookeeping services? Well, starting how to book keep your business isn’t as simple as it seems.

Bookkeeping is a challenging task. Unless you hold a degree in accounting, the basics of bookkeeping may not come naturally. It’s a learning curve. Often, bookkeeping can be dull. It’s all about numbers. It can be disheartening to see your business expenses go up while revenue takes a dip.

Primarily for starters, book keeping for beginners can eat up a lot of time. And here’s the kicker – bookkeeping is prone to mistakes, and those mistakes can cost you.

Having a professional bookkeeper for business ensures that your books are well-organized, and your deductions are legitimate. The right bookkeeping service can make navigating through any audit a breeze.


Why Choose Bookkeeping Services

For businesses opting to outsource bookkeeping and accounting services, the decision often translates to saving resources, gaining access to high-quality financial services, and receiving proactive advice. This bookkeeping business from home helps business owners in many ways such as:

  • Better Budgeting: Gain a clear understanding of where every dollar is spent.
  • Easy Tax Filing: Ensure compliance with tax regulations for a stress-free filing experience.
  • Audit-Proof Business: Maintain IRS-required documents to make your business audit-proof.
  • Understanding Seasonal Changes: Analyze and comprehend your company’s seasonal fluctuations.
  • Insight into Financial Metrics: Know your revenue, costs, and overall profitability.
  • More Time for Operations: Free up time to focus on core business operations.


How to Start a Bookkeeping Business

If you have a strong background in accounting doing your own bookkeeping and aspire to turn your bookkeeping skills into a bookkeeper small business, you are about to embark on a unique opportunity in the US. Numerous small businesses require assistance in filing taxes and maintaining accurate financial records, making the establishment of a bookkeeper business both profitable and rewarding.

Starting a bookkeeping business doesn’t necessarily require professional training or certifications, but having a good understanding of the costs, along with knowing how to set up a bookkeeping business, can significantly contribute to the success of your bookkeeping startup. If you are searching, “what do i need to start a bookkeeping business” on the web, below is a checklist for starting a bookkeeping business:


Choose Your Market

As you plan to open a bookkeeping business, think about what kind of business you want to help. Maybe you want to focus on a specific type of business or offer catch-up services for those who are behind.


Create a Business Plan

Every new business needs a plan. In your accounting firm business plan, include key points, what services you will offer, why you’re better than others, research about your market and how you’ll tell people about your business. Also, pick a bookkeeping business name that is easy for customers to remember and check if it is not already taken.


Get Certified

You don’t need a lot of education, but having a certification like a certified public bookkeeper can show you’re good at what you do. If you are starting a bookkeeping business with Quickbooks, all you need to do is complete the accounting fundamentals course and pass the bookkeeping certification exam online. 


Register and Get Insured

Decide how your business will be set up. If you’re working alone, you’re a sole proprietor. You might also be a partnership, bookkeeping for LLC, or a corporation. Get insurance to protect yourself if you make a mistake in someone’s books and consider other insurance if you hire employees.


Choose Software

Pick the right software to help with your bookkeeping for business. You might also need other software to help with payments and bills.


Set Up Your Business

Your bookkeeper checklist must include how to set up a bookkeeping business. In starting a bookkeeping and tax preparation business, you will need a website and a CRM system to keep track of your clients.


Decide on Prices

When you’re just starting your small business bookkeeping service,  it’s important to determine how much to charge for your services. As a beginner small business basic bookkeeping, you need to consider your experience. Look at what other bookkeepers in your area charge for small business bookkeeper services.


Find Customers

Now, let’s focus on getting clients for your bookkeeping business. Marketing bookkeeping business through different social media platforms. Building a strong social media presence for your bookkeeping business requires consistency in publishing informative content, and staying engaged with your audience. 


Research Funding Options

If you need funding in starting your own bookkeeping business, research different ways to get it. 

  • Bank Loans

Check with your local bank for small business loans. Having a good business plan can increase your chances of approval.

  • Business Credit Card

Consider getting a business credit card for initial expenses. Use it responsibly to build positive credit for your business.

  • SBA Loans

Explore loan programs from the U.S. Small Business Administration (SBA). They provide support for small businesses at different stages of development.


Let's Get Started!

How Much does it Cost to Start a Bookkeeping Business

If you’re thinking about starting a bookkeeping business from home or starting a virtual bookkeeping business, it’s essential to consider the associated costs and choose the right business model for your goals.

  • Home-Based Bookkeeping Business

Costs: The advantage of a home-based business from bookkeeping office setup is lower overhead costs. You may need a dedicated workspace, accounting software subscriptions, a computer, and office supplies.

Considerations: Ensure your bookkeeping home business meets professional standards. Additionally, check local regulations and zoning laws to ensure compliance with running a business from home.

  • Virtual Bookkeeping Business

Costs: Setting up a bookkeeping business virtually involves online tools and software subscriptions. Costs may include a professional website, virtual communication tools, and marketing expenses.

Considerations: Emphasize a strong online presence. Invest in a user-friendly website, and explore virtual communication platforms to connect with clients remotely.

How Profitable is a Bookkeeping Business

To start a bookkeeping business,  you need to educate yourself on industry trends. The profitability of a bookkeeping business stems from its low barriers to entry and minimal startup costs. All you truly need are some bookkeeping skills, access to accounting software, and detailed marketing strategies to reach potential clients.


Moreover, the demand for bookkeeping services in the US is significant. Many small business owners lack access to certified bookkeepers and may struggle to manage their cash flow without professional assistance. By establishing a bookkeeping business, you position yourself to provide a valuable and in-demand service that the small business community relies on for financial stability. So, if you’re wondering, “Is a bookkeeping business profitable?” or “is bookkeeping a good business” – the answer is yes, thanks to the combination of accessibility, essential skills, and high demand within the US small business sector.


In the following sections, we present a comprehensive bookkeeping business plan sample for startup bookkeeper service tailored to cater to the needs of small businesses. This bookkeeping sample plan outlines key aspects such as how to market bookkeeping services, bookkeeping business opportunities, and guidance for those looking to start a bookkeeping business with no experience.



“Expert Bookkeeping Services LLC” (herein also referred to as “Expert Bookkeeping” and “the company”), led by Founder and CEO Garett Johnson, is in the strategic planning development phase. Expert Bookkeeping is poised to transform the financial services landscape through a high-velocity roll-up strategy, focusing on the merger and acquisition of established bookkeeping businesses across the United States.  Through consolidation, the strategic focus is to have a trust platform reaching hundreds of thousands of small and medium-sized businesses through the delivery of expert bookkeeping and focused ancillary services.


The bookkeeping industry is currently undergoing a significant transformation, primarily driven by the onset of a mass retirement of firm owners from the baby boomer generation. A large portion of these businesses are owned by individuals aged 55 and over, a demographic that represents nearly half of all small business owners across the United States. As these entrepreneurs approach retirement, the industry faces a wave of succession challenges, creating an opportune market for mergers and acquisitions. This situation presents a unique opportunity for Expert Bookkeeping to acquire these established firms, ensuring continuity of service while capitalizing on the expertise and client relationships these firms have cultivated over the years.


To implement this strategic vision, Expert Bookkeeping is actively seeking $10 Million in investment capital to initiate the first wave of acquisitions of established bookkeeping firms and to support operational scaling. This investment will be crucial in kickstarting Expert Bookkeeping’s growth trajectory and in ensuring the seamless integration of acquired entities. Additionally, Expert Bookkeeping is aiming to secure $8 Million in tier-one bank loans to complement the investor equity. This strategic mix of equity and debt financing is designed to achieve an approximate 55-45 debt-to-equity (DE) ratio, optimizing the company’s financial leverage and enabling robust capitalization for effective cash flow acquisitions.


To ensure investor returns and guarantee loan repayments, Expert Bookkeeping will be implementing stringent selection criteria for its acquisitions. The company is committed to acquiring only those established bookkeeping businesses that demonstrate strong financial health, a diversified client base, highly skilled employees and seasoned management teams. This selective approach ensures that each acquisition contributes positively to the overall portfolio, mitigating risks and maximizing returns. 


Backed by the experienced and visionary leadership of CEO Garett Johnson, Expert Bookkeeping is positioned for unprecedented success in the financial services sector. Mr. Johnson, has founded and scaled multiple multi-million dollar companies in the American resource, energy, and construction industries, and brings invaluable expertise and strategic acumen to Expert Bookkeeping. With this strategic alignment and robust leadership, Expert Bookkeeping is set to navigate the complexities of the bookkeeping industry, harnessing opportunities and driving innovation.



Expert Bookkeeping Services LLC is an upcoming holding company positioned to consolidate the North American bookkeeping landscape through strategic mergers and acquisitions (M&A). The company’s focus is on acquiring established bookkeeping firms across the United States, particularly targeting those led by retiring owners in need of a viable exit strategy. 


Central to Expert Bookkeeping’s acquisition strategy is the consolidation of bookkeeping companies with recurring revenues. These acquisitions, mainly structured as asset sales, involve purchasing key assets of target firms at an average price of $1 Million, excluding accounts receivable. The assets typically include long term client contracts, software licenses, staff contracts and employment agreements, and office leases, which are crucial for maintaining continuity and service quality post-acquisition.


In terms of acquisition options, Expert Bookkeeping offers a mutually beneficial approach that caters to both the interests of the sellers and the strategic goals of the company:

  • Cash Option: This allows sales at 2.5 to 3.5 times the firm’s discretionary earnings, offering flexibility with carry back arrangements to accommodate sellers’ financial needs.
  • Stock Vesting: This option provides an opportunity for sellers to vest their business and staff for stock in Expert Bookkeeping, potentially leading to a valuation increase of up to 10 times, aligning the interests of the sellers with the growth of the company.
  • Annuity Sale: A unique sale model where business owners transfer their firm in return for a stable, long-term annuity, ensuring a secure addition to their retirement income and removing the complexities of traditional buyouts.


Acknowledging the intricate nature of operations governed by differing state regulations, Expert Bookkeeping is set to implement a strategically decentralized operational model. This model involves establishing multiple operating companies across various states in the US, each meticulously adhering to the specific state laws and regulations that govern bookkeeping and accounting services. This decentralized structure is not only a strategic move to ensure full compliance with local legal frameworks but also allows Expert Bookkeeping’s subsidiaries to offer highly customized and localized services.


The creation of state-specific operating entities under the umbrella of Expert Bookkeeping allows for a more nuanced approach to service delivery. It ensures that each subsidiary is deeply attuned to the unique needs and regulatory requirements of its local market, enabling the delivery of services that are both relevant and compliant. This model also facilitates the building of strong, trust-based relationships with local clients and stakeholders, as each state entity operates with a thorough understanding of the regional business environment.


As part of the company’s strategic vision, Expert Bookkeeping is prioritizing the acquisition and establishment of operating companies across the United States. The focus is on regions with substantial market potential, characterized by their vibrant and diverse small business sectors. These areas offer fertile ground for growth and consolidation in the bookkeeping industry, aligning with Expert Bookkeeping’s goals for national expansion and service integration.


The ambitious target set by Expert Bookkeeping for its first year of operation is to acquire 20 firms, laying the groundwork for its expansive growth strategy. This initial phase of acquisitions is pivotal, as it sets the tone for the company’s market presence and operational effectiveness. Looking further ahead, Expert Bookkeeping has outlined a comprehensive growth plan to expand its portfolio to 800 firms by the end of year five. This rapid expansion underscores the company’s commitment to becoming a dominant player in the North American bookkeeping landscape.


This growth trajectory transcends mere numerical increase—it strategically leverages economies of scale, broadens the client base, and enhances the overall quality of service. Expert Bookkeeping’s targeted acquisition of firms, each serving at least 150 clients, is a deliberate strategy to amass comprehensive data on business needs and patterns. Utilizing this data, Expert Bookkeeping aims to cross-sell tailored services, cultivating a cohesive network of bookkeeping expertise. By integrating these diverse operations, Expert Bookkeeping will capitalize on the synergies to create a robust portfolio of services. This significant expansion will enable Expert Bookkeeping to offer a comprehensive range of services to a wider array of clients, from small local businesses to larger, more complex organizations.


This calculated growth is indicative of Expert Bookkeeping’s confidence in its business model and its ability to adapt and thrive in a competitive market. With each acquisition, the company aims to strengthen its market position, enhance its service offerings, and cement its reputation as a leading provider of bookkeeping services in North America.



Our mission is to empower over 150,000 small businesses across the United States, providing unparalleled bookkeeping services that go beyond numbers, fostering financial clarity and peace of mind for our clients. 



Our vision is to be North America’s largest consolidator of bookkeeping firms, setting new industry standards through innovation, integrity, and a relentless commitment to client success. 



Expert Bookkeeping’s culture is built upon a foundation of core values that shape how the company interacts with stakeholders. These values are fundamental to all business activities and decisions and are deeply ingrained in the company’s ethos.



Expert Bookkeeping champions the principle of collaboration, recognizing that collective effort is essential to achieve common goals. By fostering teamwork across its network of acquired bookkeeping businesses, Expert Bookkeeping ensures a unified approach to service delivery that benefits all stakeholders.



Expert Bookkeeping holds integrity as a guiding beacon in all its engagements, ensuring fair dealings with every stakeholder. This commitment underpins the company’s operations as it expands its holdings, setting a standard for transparency and ethical practices in every acquisition and integration.



Expert Bookkeeping is committed to excellence, striving for the highest quality in service and performance. The company endeavours to elevate the standards of the bookkeeping industry by integrating best practices and delivering superior value to clients.



In a rapidly evolving financial landscape, Expert Bookkeeping values innovation, encouraging a culture of creativity and forward-thinking. The company seeks to leverage the latest technologies and methodologies to enhance the efficiency and effectiveness of its bookkeeping services.



As a holding company acquiring bookkeeping businesses, Expert Bookkeeping understands its responsibility to the employees, clients, and communities of the firms it integrates. The company is dedicated to responsible stewardship that honours the legacies of these businesses while guiding them toward sustainable growth and success.


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Category Short term – 6 months Medium term – 3 years Long term – 5 years
Brand Awareness Craft a brand identity and initiate a campaign to build Expert Bookkeeping’s presence in the bookkeeping M&A market. Grow brand recognition as a leader in bookkeeping M&A through targeted marketing and strategic alliances. Position Expert Bookkeeping as the premier authority in bookkeeping M&A in North America.
Digital Presence Develop a website to serve as the digital face of Expert Bookkeeping, showcasing its vision and services. Enhance online visibility and engagement through strategic SEO and content marketing initiatives. Optimize digital platforms to organically attract potential sellers of bookkeeping businesses. 
Business Development Initiate and complete the first round of bookkeeping firm acquisitions in the US, targeting 20 firms. Acquire 320 firms, solidifying Expert Bookkeeping’s market presence and enhancing its service offerings. Acquire 1000 firms, achieving significant market share and establishing Expert Bookkeeping as a bookkeeping conglomerate.
Capacity Building Build a core team of M&A experts to facilitate the acquisition and integration processes. Set up operating companies in each state with a higher concentration of the acquired firms. Continue to strengthen internal structures to support a growing portfolio and more complex operations.
Financial Stability Secure the initial $12 Million funding from investors and the $10 Million tier-one bank loan. Achieve a sustainable cash flow from acquired businesses, maintaining an approximate 60:40 DE ratio. Surpass $1 Billion in revenue, with a robust and diversified portfolio offering stability and growth potential.
Service Development Begin gathering data on the expected 5,000 clients of the 20 firms to tailor services and identify growth opportunities. Analyze client data to refine service offerings and develop new business solutions that meet evolving needs. Utilize data to lead innovation in bookkeeping services, ensuring Expert Bookkeeping sets industry standards.



In the progressive landscape of the bookkeeping services industry, understanding market trends, government regulations, and the competitive landscape is critical to positioning Expert Bookkeeping for success. This market analysis will provide a comprehensive review of these key factors, providing valuable insights into the industry that will help the company develop a winning strategy.


Bookkeeping Services Industry

The bookkeeping services industry is a specialized segment within the broader accounting sector, primarily focused on the systematic recording and organizing of financial transactions for businesses and individuals. This industry plays a crucial role in the financial management ecosystem, offering services essential for accurate financial reporting and effective business operations. Key aspects of the bookkeeping services industry include:

  • Recording Financial Transactions: Bookkeepers meticulously track and record all financial transactions, including sales, purchases, payments, and receipts. This is foundational for maintaining an accurate and up-to-date ledger of a company’s financial activities.
  • Reconciliation of Accounts: Bookkeepers regularly reconcile bank statements with internal financial records to ensure consistency and accuracy in financial reporting.
  • Managing Accounts Receivable and Payable: They keep track of money owed to the business by clients (accounts receivable) and money the business owes to suppliers or creditors (accounts payable).
  • Preparing Financial Statements: While not as comprehensive as those prepared by accountants, bookkeepers often compile basic financial statements, such as profit and loss statements, balance sheets, and cash flow statements, which are vital for internal decision-making.
  • Payroll Processing: Many bookkeeping services include payroll management, ensuring accurate calculation of wages, managing deductions, and ensuring compliance with tax requirements.


The bookkeeping services industry is particularly vital for small and medium-sized enterprises (SMEs) that may not require or cannot afford full-scale accounting services but still need professional assistance in managing their financial records. With the advent of technology, many bookkeeping services now integrate software solutions, cloud-based tools, and automation to enhance the efficiency, accuracy, and accessibility of financial data for their clients.


Global Bookkeeping Services Market Size

The global bookkeeping market, an integral part of the accounting services industry, is on an impressive growth trajectory. In 2022, the market’s valuation stood at $520.32 Billion, and projections indicate an increase to $542.17 Billion in 2023, representing a compound annual growth rate (CAGR) of 4.2%. This growth is reflective of the escalating demand for detailed and accurate financial record-keeping across various sectors. The expansion of the market is being fueled by a complex blend of economic factors, including fluctuating commodity prices and supply chain challenges, which have intensified the need for comprehensive financial management and oversight.


Looking forward, the bookkeeping market is expected to reach $622.67 Billion by 2027, growing at a CAGR of 3.5%. This growth is significantly influenced by regulatory reforms in the financial sector, which necessitate deeper and more specialized knowledge in financial compliance and reporting. Such reforms create new opportunities for accounting firms to offer expanded services to clients. For instance, significant financial regulatory reforms in countries like China and the United Kingdom are reshaping the financial landscape, necessitating more comprehensive bookkeeping and auditing services.


United States Bookkeeping Services Market Size

The United States bookkeeping services industry has been exhibiting a notable growth trajectory, primarily driven by technological advancements and the increasing adoption of digital solutions. In recent years, the integration of cloud-based software and mobile applications has introduced a new technology platform to the bookkeeping landscape, making services more accessible, efficient, and user-friendly for businesses of all sizes. This shift towards digital platforms and automation has significantly enhanced the accuracy and efficiency of bookkeeping processes. The convenience and flexibility offered by these digital solutions have been particularly beneficial for remote work environments and businesses with geographically dispersed operations. The trend towards digitalization in bookkeeping aligns with the broader movement within the financial services sector towards embracing technology to streamline operations and improve service delivery.



This section provides an overview of the latest trends in the bookkeeping services industry helping the company stay ahead of the competition and identify new growth opportunities. By exploring key market drivers, the impact of technological advancements, and the challenges prevalent in the industry, Expert Bookkeeping can strategically refine and evolve its business approach. This proactive adaptation is essential for aligning with evolving customer requirements and the dynamic landscape of the market, ensuring the company’s sustained success and leadership in the field.



A notable trend in the U.S. small business sector is the significant presence of “encore entrepreneurs”—business owners aged over 55 years. This demographic represents a substantial portion of small business ownership, holding 50.9% of U.S. small businesses, as highlighted in a survey by SCORE. Many of these seasoned entrepreneurs are nearing retirement age, which presents a unique dynamic in the market.


For Expert Bookkeeping, this trend presents a significant opportunity. Given that 99.9% of all U.S. businesses are considered small businesses, a large portion of the 326,000 bookkeeping businesses in the country are owned by individuals in this age group, most of whom may not have a clear succession plan. The company can capitalize on this situation by offering these business owners viable exit strategies through acquisitions. This approach not only provides a seamless transition for the retiring owners but also enables Expert Bookkeeping to rapidly expand its footprint and client base in the market. 



A key trend in the financial and accounting landscape is the sustained reliance on bookkeeping services by small businesses. Despite the growing prevalence and sophistication of financial software programs, small businesses continue to prefer the personalized services of professional bookkeepers. This trend is primarily due to the cost-prohibitive nature of advanced accounting software and in-house expertise, which remains inaccessible for most small businesses. As a result, while larger corporations increasingly automate their financial functions, small businesses continue to depend on bookkeepers for their financial management needs. 


Expert Bookkeeping is strategically well-placed to address this need. Given its focus on acquiring bookkeeping businesses, the company is poised to retain and expand the client base of these acquired entities. By maintaining strong relationships with existing clients and implementing best practices across its network, Expert Bookkeeping can ensure high-quality, consistent service delivery. This approach not only secures client loyalty but also positions the company’s subsidiaries as a reliable and trusted partner for small businesses seeking expert bookkeeping services.



The challenge of keeping up with regulatory change is a significant trend within the bookkeeping and accounting sector. According to the Accounting Today 2022 Year Ahead Survey, 51% of firms cite keeping abreast of legislative updates as their primary obstacle. As the pace of regulatory modifications accelerates, ensuring compliance remains a critical concern for many firms. However, the industry is adapting; statistics from Wolters Kluwer indicate that a notable percentage of small and large firms reported a better tax season in 2022 compared to the previous year. 


For Expert Bookkeeping, this trend underscores the importance of establishing a robust compliance framework within its operational model. Having an operating company in each state where it acquires firms will allow the company to navigate the complex and ever-changing regulatory landscape effectively. This structure will enable Expert Bookkeeping to swiftly roll out updates and compliance strategies across its portfolio of acquired firms. 



Navigating the intricate realm of mergers and acquisitions (M&A) within the United States requires a strategic approach aligned with the comprehensive set of federal and state laws that govern these activities. These laws encompass securities, antitrust provisions, state corporation statutes, and regulations specific to operational industries. These frameworks are not just guidelines but essential components that ensure the legality and viability of any M&A activity. Within this complex environment, transaction agreements and related contracts typically define the governing law, with private deals frequently defaulting to the established legal infrastructures of New York or Delaware.


While Expert Bookkeeping primarily engages in asset purchases, which often fall outside the strict purview of certain M&A regulations, the company will remain vigilant in navigating the regulatory landscape. In instances where Expert Bookkeeping opts for stock acquisitions of bookkeeping or accounting firms, the company will adhere rigorously to relevant securities and antitrust laws, ensuring compliance with both federal and state regulatory requirements. This section delves into the government regulations that are crucial for Expert Bookkeeping’s strategic M&A planning, detailing how the company ensures compliance with all pertinent laws and utilizes these frameworks to safeguard every transaction’s integrity and success.



Securities Act of 1933

The Securities Act of 1933 represents a cornerstone of market regulation in the United States. Enacted after the stock market crash of 1929, its primary purpose is to ensure greater transparency in financial statements so investors can make informed decisions. The act mandates that any offer or sale of securities, whether through a national exchange or over-the-counter, must be registered unless an exemption applies. For businesses like Expert Bookkeeping, this means that all securities offered as part of their M&A activities, whether in raising capital for acquisitions or in issuing stock to sellers as part of the purchase consideration, must comply with the rigorous disclosure requirements of this act.


For Expert Bookkeeping, adherence to the Securities Act of 1933 is vital when structuring acquisition deals that involve the exchange of securities. The act requires the company to file a registration statement with the US Securities and Exchange Commission (SEC) which is accessible to the public, providing essential details about the business’ financial health, the securities offered, and the risks involved. Compliance with the act not only fosters trust with potential investors and firm owners considering a sale but also minimizes legal risk, ensuring that all transactions are conducted transparently and equitably.


Securities Exchange Act of 1934

The Securities Exchange Act of 1934, established as a follow-up to the Securities Act of 1933, plays a pivotal role in regulating the secondary market for securities transactions. This act primarily focuses on transactions between parties other than the original issuer, such as trades executed through brokerage companies. For Expert Bookkeeping, while the direct implications may be less pronounced since it does not target publicly traded firms for acquisition, the Act’s overarching influence on market practices and ethical standards still holds relevance. The 1934 Act’s key function is to enhance market transparency, ensuring that companies provide essential information that investors require for making informed decisions. This is achieved through various reporting requirements and oversight mechanisms.


Even though Expert Bookkeeping’s acquisitions are focused on private firms, the regulatory environment shaped by the Securities Exchange Act of 1934 indirectly influences its operations. The Act established the Securities and Exchange Commission (SEC), which enforces securities laws and ensures the integrity of the financial markets. While Expert Bookkeeping may not be directly involved in the public trading of securities, the overall market environment, investor confidence, and ethical practices influenced by the SEC’s regulations indirectly impact the business landscape in which Expert Bookkeeping operates. Additionally, the principles of transparency and fair dealing, central to this Act, align with Expert Bookkeeping’s commitment to ethical business practices in all its M&A transactions.


Committee on Foreign Investment in the United States (CFIUS)

CFIUS is a critical regulatory body for foreign investments in the United States, which holds particular relevance for Expert Bookkeeping, an American entity planning to acquire businesses in the US. CFIUS reviews transactions involving foreign investment to determine their impact on national security. For Expert Bookkeeping, this means navigating an additional layer of oversight to ensure that its acquisitions comply with US national security considerations. It is imperative for Expert Bookkeeping to proactively address any CFIUS concerns and demonstrate that its acquisitions pose no security risks, thereby facilitating smooth transaction approvals and maintaining compliance with US regulations. This vigilance in adhering to CFIUS review processes is essential for the successful execution of the company’s expansion strategy in the US market.



The landscape of state regulations in the United States plays a significant role in the operational framework of Expert Bookkeeping, particularly given its strategy to acquire bookkeeping firms across various states. Each US state has its own set of laws governing corporate activities, including incorporation, dissolution, board duties, mergers, business combinations, shareholder voting, and amendments to organizational documents. These laws consist of both statutory provisions and judicial decisions, forming a complex matrix of regulations that vary from state to state.


A key aspect of Expert Bookkeeping’s strategy is understanding and navigating these diverse state laws, especially since they significantly impact merger and acquisition activities. While many US corporations choose to incorporate in Delaware due to the Delaware General Corporation Law (DGCL) and the influential common law decisions of Delaware courts, Expert Bookkeeping must also consider the specific laws of each target company’s state of incorporation. This is because, while there are common elements in corporate laws across states, significant differences can exist, particularly in aspects related to M&A activities and directors’ obligations.



The bookkeeping services industry is characterized by its highly competitive nature, with a diverse array of players ranging from individual practitioners to large firms. To better understand Expert Bookkeeping’s position in the market, a competitive analysis has been conducted to identify the primary local competitors and the available opportunities.

Company Description  Gap
Trusty Treasurer’s Accounting Trusty Treasurer’s Accounting, founded in 2008, is a distinguished U.S. tax and accounting firm employing licensed professionals including CPAs, EAs, and Attorneys. With over 60 franchise locations across 10 states, Trusty Treasurer offers a broad range of services, emphasizing advanced tax strategies and innovative profit solutions for tax firms. Trusty Treasurer lacks the specific management focus per area that Expert Bookkeeping can deliver through its state-specific operating companies, ensuring tailored services that meet local market needs.
Receivables LLC Receivables LLC is a franchise offering tax preparation, payroll services, and entrepreneurial support. Centred around a cloud-based system, Receivables empowers franchise owners to aid clients in achieving their professional aspirations, appealing to both seasoned professionals and recent graduates eager to enter the realm of business ownership. Receivables’ focus on cloud-based systems might overlook clients preferring traditional, in-person bookkeeping services, which Expert Bookkeeping can offer by maintaining the local presence of acquired firms.
AccuBalance AccuBalance, founded in 1960, is a pioneer in the tax preparation industry, offering diverse services including local and online tax filing, virtual tax preparation, and financial products. Known for transparent pricing and experienced professionals, the company has prepared over 800 million tax returns globally, embodying innovation and customer-focused solutions in taxation. AccuBalance, primarily known for tax services, may not meet all the comprehensive bookkeeping needs of small businesses, a service gap that Expert Bookkeeping could fill by leveraging the specialized skills from its acquisitions.



Expert Bookkeeping is poised to generate revenue through a diversified portfolio of products and services, offered across its network of acquired subsidiary firms. As Expert Bookkeeping evolves, its strategic focus will be on expanding and refining these offerings to align with market demands and client needs, ensuring a broad and effective service range that reinforces its position in the financial services sector. 



At the heart of Expert Bookkeeping’s service offerings are its core bookkeeping services, designed to cater to the unique needs of small businesses, particularly those with fewer than 150 employees. This comprehensive suite of services encompasses:


Items Description
Full Cycle Bookkeeping Providing end-to-end bookkeeping solutions, this service covers all aspects of financial record-keeping. It is meticulously tailored to assist small businesses in maintaining accurate and up-to-date financial records, crucial for effective decision-making and compliance.
Payroll Services Tailored to simplify and streamline the payroll process, this offering ensures accurate and timely employee compensation. It also includes managing payroll taxes and filings, a critical aspect for businesses to remain compliant with regulations.
Specialty Consulting Addressing specific financial needs, this service offers expert advice and solutions in areas such as tax planning, financial analysis, and strategic planning. It is designed to support small businesses in navigating complex financial landscapes and achieving long-term financial goals.
Compilations (Unaudited) Focusing on the preparation of corporate year-end financial statements, this service provides businesses with compiled financial data that is essential for stakeholders, investors, and regulatory bodies. While these compilations are unaudited, they adhere to high standards of accuracy and reliability.


The specific range of services offered may vary across the bookkeeping firms acquired by Expert Bookkeeping. This diversity is vital to maintain business continuity and cater to the distinct needs of various local markets and client bases. Over time, Expert Bookkeeping plans to standardize these services across its network of firms. This standardization aims to harmonize service delivery, ensuring consistency in quality and approach, while still allowing for the necessary flexibility to meet localized business requirements. The goal is to create a uniform standard of excellence in bookkeeping services that underscores Expert Bookkeeping’s commitment to reliability, efficiency, and client satisfaction across its entire network.



Expert Bookkeeping’s payment terms are strategically structured around the concept of recurring revenue. This model ensures a consistent and predictable cash flow, crucial for the company’s financial health and operational stability. Key aspects of these terms include:


  1. Prepaid Service Packages: Clients will be required to prepay for fixed service packages. This arrangement ensures transparency and simplifies budgeting for both parties.
  2. Annual Subscriptions: Base services will be available through annual or multi-year subscriptions. This payment plan provides a stable financial plan for both the client and the company.
  3. Membership Model for Specific Services: For certain services, particularly specialty and financial services, Expert Bookkeeping will implement a membership model. Payments for these services will be made in advance on a recurring basis.
  4. Payment Methods: The company will be accepting various payment methods for the convenience of its clients, including electronic funds transfer (eTRSF), cheque, and credit card.
  5. No Credit Terms: Expert Bookkeeping will operate strictly on a prepayment basis. All services will be provided only after payment is received, either as prepaid retainers or as part of prescribed service packages.



The following competitive advantages will differentiate Expert Bookkeeping from competing M&A firms:

Comprehensive Acquisition Strategy

Expert Bookkeeping stands out through its rapid yet strategic acquisition model, targeting firms with retiring owners. This not only provides a seamless transition for companies looking for succession planning but also allows Expert Bookkeeping to rapidly consolidate market share. Competitors often grow organically or through fewer, more selective acquisitions, which can be slower and less impactful in market consolidation.


Tailored Client Services

With acquisitions of firms that have established client bases, Expert Bookkeeping can offer personalized bookkeeping services that are fine-tuned to meet the specific needs of different businesses. This level of customization is a competitive edge over rivals that may offer more generic, one-size-fits-all solutions.


Decentralized Operational Model

Expert Bookkeeping’s decentralized structure enables adherence to state-specific regulations and offers localized services that competitors with a more centralized approach may struggle to match. This allows for greater flexibility and responsiveness to regional market dynamics.


Acquisition Options

Offering flexible acquisition options like cash buyouts, stock vesting, and annuity sales provides exiting owners with attractive exit strategies. This versatility is a distinct advantage over competitors who may offer more rigid and less appealing terms for acquisition.


Cloud and AI inclusive

Most business clients prefer an in person bookkeeper they can develop a professional relationship with.  However, there is a growing number of clients moving to cloud-based bookkeeping, and Expert Bookkeeping will acquire and develop cloud based services and grow its expert use of AI as it develops in the field of bookkeeping and accounting.


Expert Bookkeeping’s success will be driven by the following key factors:

  • Adequate Capital Resourcing: Expert Bookkeeping’s ability to secure sufficient starting capital is imperative. This financial backbone will allow the company to pursue rapid acquisitions and foster growth without constraints, laying the groundwork for a robust market entry and expansion.
  • Community-Driven Referral Networks: Establishing a strong referral network within the bookkeeping community is essential. By creating a system that encourages peer-to-peer recommendations, Expert Bookkeeping can tap into a viral marketing mechanism that fosters organic growth and enhances its market presence through trusted word-of-mouth endorsements.
  • Adherence to Regulatory Compliance: As Expert Bookkeeping operates across different states, strict compliance with each state’s regulatory requirements is essential. Compliance will prevent legal pitfalls and maintain the company’s reputation as a trustworthy service provider.
  • Data-Driven Service Expansion: By systematically gathering and analyzing client data from each acquisition, Expert Bookkeeping can uncover patterns and needs that inform the development of new, cross-sellable services. This proactive approach will facilitate tailored service offerings, fostering customer loyalty and opening new revenue streams.
  • Operational Scalability: As the company grows, its operational infrastructure must also scale. Investing in technology, processes, and talent that can support a larger, more diverse operation will be key to managing an increasing number of transactions and client relationships effectively.
  • Continuous Improvement and Innovation: Staying committed to continuous improvement and innovation in service offerings will ensure that Expert Bookkeeping remains competitive. Innovation will drive efficiency, enhance the client experience, and open new revenue streams.
  • Risk Management: Implementing comprehensive risk management strategies to identify, assess, and mitigate potential risks associated with M&A and day-to-day operations. Effective risk management will protect the company’s assets and ensure business continuity.



The sales and marketing plan lays out Expert Bookkeeping’s strategy for expanding the company’s portfolio of firms and customer base. It focuses on the utilization of key marketing channels and tactics aimed at both ends of the business spectrum—the acquisition side, where the goal is to identify and secure valuable bookkeeping firms for consolidation, and the customer side, where the aim is to broaden the client base and deepen market penetration. Additionally, the plan will identify the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.



Expert Bookkeeping’s acquisition strategy is sharply focused on targeting established bookkeeping firms within the United States, a market rich in potential with over 319,000 payroll and bookkeeping services businesses as of 2021. This substantial number, which has been on an upward trend, increasing by 2.2% from 2020, presents a fertile ground for Expert Bookkeeping’s expansion plans.


A key aspect of this strategy is the demographic trend within the industry. Approximately 50.9% of these firms are owned by individuals over 55 years old. This translates to about 162,000 firms potentially entering the market for sale or closure over the next 15 years, as these owners approach retirement age. This equates to an average of around 10,800 bookkeeping businesses per year becoming available for acquisition.

Expert Bookkeeping’s Acquisition Target


The company will be prioritizing firms that have a solid market presence and a proven track record, typically those with a history of stability and profitability. By acquiring these firms, Expert Bookkeeping aims to not only expand its geographical reach but also to enrich its service portfolio with the experience and expertise these established entities bring. The plan is to strategically select firms in regions with high business activity, specifically those with a substantial presence of small and medium-sized enterprises. This approach will enable Expert Bookkeeping to access a broader market segment and cater to a wider range of client needs, thereby bolstering its position as a leading provider in the bookkeeping services industry.



To ensure alignment with its strategic vision and operational excellence, Expert Bookkeeping has established a set of comprehensive criteria for the acquisition of bookkeeping firms. These criteria are meticulously designed to identify firms that not only fit Expert Bookkeeping’s growth trajectory but also promise long-term sustainability and profitability. The following are the key criteria:


  • Business Maturity: Target firms are typically those where the owner or partner is nearing retirement, looking for a smooth transition and liquidity. This focus helps in acquiring firms with established market presence and a legacy of successful operations.
  • Established Entities: Expert Bookkeeping prioritizes well-established firms over startups. Firms with a substantial track record and a strong client base are preferred, ensuring that the acquisitions bring proven expertise and reliability.
  • Financial Health: Essential to the selection process is the firm’s financial performance, particularly those exhibiting over 30% discretionary owner’s income. This indicator of profitability ensures that the acquisitions are financially sound investments for Expert Bookkeeping.
  • Relationship Longevity: Firms with long-standing relationships with clients and staff indicate stability and trust, traits that are highly valued in the bookkeeping industry.


By adhering to these criteria, Expert Bookkeeping ensures that each acquisition is strategically sound, financially viable, and operationally synergistic with its overall business model, paving the way for sustainable growth and market leadership in the bookkeeping services sector.


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Key Channels

Broker Engagement

Expert Bookkeeping will be partnering with seasoned national business brokers, tapping into their well-established networks in the bookkeeping services sector. These brokers will be instrumental in locating potential acquisition targets that match Expert Bookkeeping’s specific requirements, focusing on aspects like financial stability, client diversity, and proven business maturity. By utilizing the extensive connections and insights of these brokers, Expert Bookkeeping aims to streamline the process of discovering and approaching suitable bookkeeping firms for acquisition, significantly enhancing the efficiency and effectiveness of its expansion efforts. 


Direct Digital Marketing

To complement the company’s traditional marketing strategies, Expert Bookkeeping will deploy a direct digital marketing plan. This multi-faceted approach will focus on leveraging the internet and email marketing to attract and engage with potential acquisition targets and clients. The plan includes:


  • Website Optimization: Expert Bookkeeping will focus on creating a user-friendly, informative, and visually appealing website, serving as the digital gateway to its services and acquisition opportunities. The website will be optimized for search engines to improve visibility and accessibility, making it easier for potential target firms to find Expert Bookkeeping online. Regular updates, rich in relevant content, will be essential to maintain engagement and inform visitors about the company’s expertise, services, and unique value proposition in the bookkeeping services market.

  • Search Engine Optimization (SEO): Implementing a robust SEO strategy will be crucial for Expert Bookkeeping to enhance its online visibility. This will involve optimizing the website with relevant keywords, ensuring a responsive design for mobile users, and improving overall website performance and speed. A higher ranking in search results will increase the likelihood of attracting potential bookkeeping firms for acquisition.

  • Email Marketing, Blogs and more: Expert Bookkeeping will leverage email marketing to directly connect with its target audience. This will include the distribution of newsletters, industry updates, and personalized outreach to build and nurture relationships with potential acquisition targets. The focus will be on delivering valuable content and insights, keeping the audience engaged, and positioning Expert Bookkeeping as a thought leader in the bookkeeping services sector.



The targeted client base of Expert Bookkeeping, following its acquisitions of various bookkeeping firms, primarily focuses on the small and medium business (SMB) sector in the United States. This segment represents a vast majority of the American business landscape, with 99.9% of businesses classified as small. This translates to a substantial number, approximately 33,185,550 small businesses nationwide, offering a rich and diverse market for Expert Bookkeeping’s expanded services.



The following outlines the key segments within the SMB market that Expert Bookkeeping aims to serve: 

These are the companies Expert Bookkeeping will serve:


  • Startups and New Businesses: Often operating with limited resources, these businesses require efficient bookkeeping to manage their finances effectively from the outset. 
  • Established Small Businesses: This segment includes businesses with a stable customer base and consistent revenue streams. They often seek to outsource bookkeeping to streamline operations and focus on core business activities. 
  • Rapidly Expanding SMEs: Businesses in expansion phases face increasingly complex financial management challenges. This group often requires advanced bookkeeping expertise that can manage this complexity, supporting their growth trajectory.
  • Service-Based SMBs: Including professional services, healthcare providers, and consulting firms, these businesses often deal with a variety of billing models and require detailed financial tracking and reporting. 


Key Channels

Expert Bookkeeping recognizes the importance of a versatile and effective marketing strategy, one that harmonizes the unique strengths of acquired firms with overarching corporate objectives. The following strategies provide a standardized guide with a dual focus: client retention and acquisition. While each acquired firm retains its marketing autonomy, this guide offers a foundational approach to ensure consistency and effectiveness across the Expert Bookkeeping network.


Client Retention Strategies

  • Regular Communication and Engagement: Expert Bookkeeping will maintain ongoing communication with clients through newsletters, updates, and personalized outreach. This continuous engagement helps build stronger relationships, demonstrating a commitment to addressing individual client needs.
  • Service Quality Assurance: Implementing systematic service quality reviews and soliciting client feedback ensures the maintenance of high standards. This approach not only identifies improvement areas but also fosters client trust and satisfaction.
  • Exclusive Offers and Added-Value Services: Providing clients with exclusive offers or additional services, like advanced analytics or tax advice, enhances perceived value. These unique offerings differentiate Expert Bookkeeping from competitors, fostering client loyalty.


Each of these strategies is crafted to deepen existing client relationships, securing long-term loyalty and contributing to sustainable growth within Expert Bookkeeping’s expanding portfolio.


Client Acquisition Strategies

  • Content Marketing and SEO: Developing a strong online presence through content marketing, such as blogs, whitepapers, and how-to guides related to bookkeeping, can attract businesses looking for financial solutions. Optimizing content for search engines will increase visibility and draw organic traffic to Expert Bookkeeping’s website.
  • Client Testimonials and Case Studies: Showcasing success stories and testimonials from satisfied clients can build credibility and demonstrate Expert Bookkeeping’s capacity to deliver quality services. This approach can be particularly effective in convincing potential clients of the value and reliability of Expert Bookkeeping’s offerings.
  • Strategic Partnerships: Forming partnerships with other businesses that serve the same target market, such as accounting firms or financial advisors, can create referral opportunities. These partnerships can also offer bundled services, appealing to clients looking for comprehensive business solutions.


By executing these strategies, Expert Bookkeeping aims to expand its client base, reaching new markets and sectors within the small and medium business community. This multi-faceted approach to client acquisition is designed to ensure a steady influx of new clients, contributing to the overall growth and market penetration of the Expert Bookkeeping.



To effectively track the company’s progress and ensure its success, Expert Bookkeeping has identified the following KPIs:


Pillars Indicators
Mergers and Acquisitions
  • Number of successful acquisitions per quarter
  • Average cost of acquisition per firm
  • Integration success rate post-acquisition
  • Time taken from initial contact to acquisition closure
Customer Satisfaction
  • Client retention rate post-acquisition
  • Average client satisfaction score (across all service platforms)
  • Number of client referrals post-acquisition
  • Percentage of service issues resolved within first contact
Operational Efficiency
  • Reduction in operational costs per acquired firm post-integration
  • Average time to complete full integration of an acquired firm into the group
  • Productivity rates before and after acquisition
  • Reduction in employee turnover rate post-acquisition
Regulatory Compliance
  • Percentage of acquired firms with up-to-date compliance post-acquisition
  • Number of regulatory issues encountered post-acquisition
  • Time taken to resolve compliance issues
  • Cost of compliance per acquired firm
Innovation and Service Development
  • Number of new services developed
  • Revenue from new services vs. traditional services
  • Client uptake of new services
  • Investment in technology and innovation
  • EBITDA growth post-acquisition
  • Debt-to-Equity ratio
  • Year-over-year revenue growth per acquired firm
  • Return on Investment (ROI)


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Strengths Weakness
  • Expert leadership under CEO Garett Johnson with proven success in scaling multi-million dollar ventures
  • Acquisition models offering cash, stock vesting, and annuities to suit seller preferences
  • Strong initial financial strategy with a mix of investor capital and tier-one bank loans
  • Focus on established firms with existing client bases for immediate revenue streams
  • New market entrant status may lead to initial challenges in establishing credibility
  • Potential scalability issues as rapid acquisition pace may outstrip management capacity
  • Complexity in maintaining service quality and company culture across multiple acquisitions
  • Dependence on maintaining key staff from acquired companies to retain client relationships
Opportunities Threat
  • Large market potential due to a wave of retirements among bookkeeping firm owners
  • The fragmented nature of the industry presents numerous acquisition and consolidation opportunities
  • Leveraging technology to innovate and automate traditional bookkeeping services
  • Possibility to expand service offerings through data analysis and cross-selling opportunities
  • Economic downturns could affect the small business sector and reduce the number of potential clients
  • Technological advancements may lead to increased adoption of DIY bookkeeping software
  • Regulatory changes could introduce new complexities and costs in cross-state operations



As the backbone of any successful business, the operational plan outlines the fundamental actions that will be taken to ensure the company runs efficiently and effectively. This section provides a comprehensive overview of Expert Bookkeeping’s day-to-day activities, covering critical areas such as the mandates of each company layer, acquisition processes, integration strategies, data gathering, standardization, compliance, and risk management.


Operating Company

Within Expert Bookkeeping’s structure, the operating companies function as the practical executors of the group’s strategic vision. Each operating company is a pivotal entity, charged with the day-to-day management and operational success of the acquired bookkeeping firms. They serve as the direct point of contact for the bookkeeping entities, facilitating the provision of resources and guidance necessary to maintain and enhance service delivery.


The mandates for the operating company include the following:

  • Operational Excellence: Ensures that each bookkeeping firm under its purview operates at peak efficiency, with a focus on delivering high-quality services to clients.
  • Local Market Adaptation: Adapts and responds to the unique demands and regulatory requirements of the local market in which it operates, guaranteeing compliance and competitive advantage.
  • Resource Allocation: Manages and allocates resources effectively, including human capital, technology, and finances, to meet operational needs and strategic objectives.
  • Performance Management: Monitors and manages the performance of bookkeeping firms, setting targets, and implementing strategies to achieve them.
  • Market Development: Identifies and capitalizes on new market opportunities within the region, supporting the company’s overall growth ambitions.


By fulfilling these mandates, the operating companies play a crucial role in Expert Bookkeeping’s expansion and consolidation efforts. They bridge the gap between the strategic objectives set by the Active Management Company and the on-the-ground realities of the bookkeeping firms, ensuring that the company’s overarching goals translate into tangible operational successes.



Subsidiaries, or the individual bookkeeping firms within the Expert Bookkeeping, are the front-line entities directly delivering services to clients. These firms are where the company’s overarching strategies are implemented on a client-facing level, and where the tangible benefits of being part of a larger organization are realized.


The mandates for a subsidiary include:

  • Operational Integration: Seamlessly integrate the processes, technologies, and culture of Expert Bookkeeping while maintaining the unique strengths and characteristics that define the subsidiary’s local market presence.
  • Financial Reporting: Maintain meticulous financial records and reporting, contributing to the company’s consolidated financial health and providing insights for strategic decision-making.
  • Local Compliance: Adhere strictly to local regulations and industry standards, ensuring the subsidiary operates within legal and ethical boundaries.
  • Business Development: Actively seek to grow the client base within the local market through targeted business development activities, leveraging the subsidiary’s deep understanding of local business environments.
  • Quality Assurance: Uphold the highest standards of quality in service delivery, aligning with Expert Bookkeeping’s commitment to excellence and continuous improvement.

These mandates are critical for the subsidiaries to thrive within the Expert Bookkeeping’s ecosystem. They ensure that each bookkeeping firm contributes positively to the company’s collective objectives while maintaining the agility to operate effectively within their respective local markets.



Expert Bookkeeping will adhere to the federal laws discussed in Section 3.2 Government Regulations, as well as other pertinent regulations, bylaws, and standards. The company will take all necessary steps to ensure that all the required government permits are obtained to conduct business operations legally and ethically.


Wages and Hours

The Fair Labor Standards Act (FLSA) establishes the minimum wage requirements and overtime pay standards to protect workers from exploitation. Under the FLSA, employers are required to pay non-exempt workers a minimum wage of $7.25 per hour and provide overtime pay at a rate of one-and-a-half times the regular rate for hours worked beyond the standard workweek. Many states have their own minimum wage laws. In situations where employees are covered by both state and federal minimum wage laws, they are entitled to the higher of the two wages.


Moreover, the act highlights the necessity of accurate record-keeping, requiring employers to maintain detailed records of wages and hours worked. Expert Bookkeeping’s compliance with these regulations showcases its dedication to fair wages and adherence to labor laws, prioritizing the well-being and rights of all team members.


Health and Safety

The Occupational Safety and Health Administration (OSHA) plays a vital role in promoting and enforcing health and safety regulations in the workplace. Under the Occupational Safety and Health (OSH) Act, OSHA examines the safety and health conditions of employees, establishing standards that employers must adhere to. Employers have a responsibility to ensure basic safety measures are in place to provide a healthy and safe working environment. In line with this, Expert Bookkeeping will proactively implement and maintain safety protocols, provide ongoing training to employees, and regularly assess and improve workplace conditions to ensure compliance with OSHA regulations.


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Risk Description Mitigation Plan 
Integration Challenges Integrating acquired bookkeeping firms can be complex, with risks of cultural clashes and disruption in existing operations, potentially leading to client and staff dissatisfaction. The company will establish a dedicated integration team to oversee the merger process, focusing on cultural alignment, communication, and minimal disruption to ongoing operations.
Regulatory Compliance The bookkeeping firms must adhere to numerous federal and state regulations. Failure to comply with these regulations can lead to penalties and reputational damage. To ensure adherence to local and federal regulations, Expert Bookkeeping will establish specialized compliance units within operating firms in each state its subsidiary operates.
Client Retention After a successful merger or acquisition, there is a risk of losing existing clients of the acquired firms due to changes in management, service disruption or cultural misalignment. The criteria for acquiring bookkeeping firms will include strategies for client retention, focusing on retaining key staff to maintain consistency and trusted client relationships.
Economic Fluctuations Economic instability can lead to unpredictability in the bookkeeping sector due to business failures, potentially affecting client retention and the ability to sustain growth targets. Expert Bookkeeping will diversify its client base across multiple industries to reduce dependence on any single economic sector, ensuring steady revenue streams even during market fluctuations.
Technology Advancements Rapid advancements in financial technology and automation may necessitate continual investment in new software, impacting profitability and operational efficiency. The company will commit to ongoing staff training and technology upgrades, to ensure it remains competitive by utilizing the latest bookkeeping technologies and software solutions.
Talent Acquisition and Retention Change management through mergers and acquisitions could lead to staff turnover, impacting service continuity and the integration process of newly acquired firms. To manage change effectively and maintain staff morale and loyalty, the company will focus on transparent communication strategies, culture-building initiatives, and clear career progression paths 
Low Investor Interest Investor skepticism or a downturn in market conditions could lead to a shortfall in investment, affecting Expert Bookkeeping’s ability to fund acquisitions and day-to-day operations. Expert Bookkeeping will highlight its value proposition of acquiring only established firms, presenting a lower-risk investment profile with a clear path to long-term returns.
Financing Fluctuations Changes in credit markets or interest rates may affect the availability and cost of financing, potentially hindering Expert Bookkeeping’s acquisition strategy and growth plans. To mitigate dependency on any single source, Expert Bookkeeping will maintain a robust financial buffer and diversify its financing sources, including pursuing a mix of equity, debt, and alternative financing options.


The organizational plan outlines the company’s approach to managing human capital, including the organizational structure, management team and personnel plan. This section will be regularly reviewed and updated to ensure the company remains adaptable and responsive to emerging opportunities and challenges.



Expert Bookkeeping has a well-defined organizational structure to ensure efficient coordination among various departments and teams. The structure is designed to promote collaboration and communication, as well as to provide clear lines of authority and responsibility.

Expert Bookkeeping’s Proposed Organizational Structure


As the company grows and expands through acquisitions, the organizational chart will be revised to include additional roles and departments, with a constant focus on maintaining operational efficiency.



The ownership structure of Expert Bookkeeping is designed to align with its strategic objectives and growth plans, with an initial capital requirement of $10 million to kickstart operations. This section outlines the proposed share distribution and investment terms to attract potential investors and establish a solid financial foundation for the company.



Expert Bookkeeping is currently engaged in a strategic recruitment initiative, focused on identifying and onboarding key executive talent to lead the company. The aim is to bring together a group of visionary leaders who can shape the strategic direction of Expert Bookkeeping and ensure the successful implementation of the company’s merger and acquisition objectives.

In particular, the company is actively recruiting for the following roles with the corresponding qualifications:


Chief Executive Officer (CEO)

The CEO will be responsible for overseeing the overall strategic direction and growth of Expert Bookkeeping. The executive that will be recruited should possess:


  1. Extensive experience in leadership roles, preferably in the accounting or financial services sectors;
  2. A proven track record in executing M&A strategies and business development;
  3. Exceptional communication and interpersonal skills for effectively managing diverse teams and fostering a collaborative corporate culture;
  4. A results-driven mindset, with the capacity to set and achieve ambitious growth targets;
  5. Thorough understanding of financial management and strategic planning to ensure long-term sustainability.


Chief Financial Officer (CFO)

The CFO will be primarily responsible for managing and overseeing the financial operations of the Expert Bookkeeping. The executive that will be recruited for this role should ideally have:


  1. CPA certification, along with extensive experience in financial leadership roles in the accounting or financial services sectors;
  2. Demonstrated proficiency in financial strategy, planning, and reporting, along with a comprehensive understanding of financial regulatory requirements;
  3. A proven track record in efficiently streamlining financial operations and implementing effective financial management strategies;
  4. Exceptional analytical skills, with the capacity to interpret complex financial data and provide insightful financial advice for M&A activities;
  5. Experience in optimizing financial deals and maximizing growth opportunities, thereby contributing to business development.


Chief Operating Officer (COO)

The COO will hold the responsibility of managing the day-to-day operations and driving the execution of Expert Bookkeeping’s strategic initiatives. The ideal executive to fill this role should possess:


  1. Demonstrable experience in pivotal operational leadership positions, preferably within the accounting or financial services industries;
  2. A proven track record of successfully implementing strategic plans and overseeing comprehensive operational activities;
  3. Excellent problem-solving and decision-making skills to drive improvements in operational efficiency and effectiveness;
  4. Capability to inspire and manage cross-functional teams, fostering a motivated work environment and promoting a unified corporate culture;
  5. Comprehensive understanding of industry best practices, trends, and regulatory requirements to ensure compliance and risk reduction.


Chief Marketing Officer (CMO)

The CMO will spearhead the marketing strategy and initiatives for Expert Bookkeeping, specifically targeting engagement and acquisition efforts toward bookkeeping firms. The executive recruited for this role is expected to possess:


  1. Proven leadership within marketing, ideally with a background in accounting, financial services or similar B2B sectors;
  2. Demonstrated expertise in developing and implementing comprehensive marketing strategies aimed at engagement and acquisition of firms and relevant B2B stakeholders;
  3. Exceptional digital marketing skills including SEO, SEM, and email marketing, with proven experience in driving B2B acquisition and engagement;
  4. Comprehensive understanding of market research, competitor analysis, and customer segmentation within the bookkeeping industry, leveraging this data into actionable marketing strategies;
  5. Record of success in managing multi-channel marketing campaigns that align with sales objectives and significantly contribute to business development.


Chief People Officer (CPO)

The CPO will be responsible for formulating and implementing human resource strategies to align HR practices with the company’s business goals. The executive selected for this role should ideally possess:


  1. Strong experience in leadership roles within human resources, preferably within the accounting or financial services sectors;
  2. Demonstrated success in creating and implementing HR strategies that drive employee engagement and improve retention rates;
  3. Expertise in talent acquisition, development, and retention strategies, including executive search, onboarding, talent reviews, and succession planning;
  4. Comprehensive understanding of HR best practices, relevant labour laws, and other regulatory requirements;
  5. Proficient in conflict resolution and workplace well-being, with a high degree of empathy and exceptional interpersonal skills.



In the process of assembling the broader executive team, Expert Bookkeeping will be temporarily led by an interim management team. The interim team, composed of the company’s seasoned Founder and a distinguished Strategic Advisor, will guide the company through this transitional phase.


Garett Johnson

Founder / Interim CEO


Mr. Garett Johnson is a seasoned entrepreneur with an extensive background in launching and developing multi-million dollar companies in the United State’s resource, energy, and construction sectors underscores an impressive career. As the owner of a prominent ABC construction franchise in San Francisco, California, and the Regional Franchise Development Partner for ABC in Las Vegas, Nevada, Mr. Johnson has demonstrated exceptional skill in franchise development, corporate culture cultivation, and strategic growth planning, fortifying ABC’s expansion goals.


Mr. Johnson will be tasked with establishing the executive team that will lead Expert Bookkeeping. While the team is being established, as CEO, Mr. Johnson will be responsible for providing strategic direction and oversight to Expert Bookkeeping. Mr. Johnson’s role includes shaping major corporate decisions, guiding mergers and acquisitions, and influencing the company’s growth trajectory. The Founder will leverage a rich entrepreneurial background to ensure the company adheres to its mission, vision, and values, while also focusing on maximizing shareholder value and maintaining the company’s competitive edge in the financial services sector.



This personnel plan provides an overview of the duties and responsibilities of each employee and within the company, offering clarity on individual duties and fostering a culture of accountability and effective management. By clearly defining the scope and mandates of each team member, the company aims to cultivate a cohesive and efficient team capable of working collaboratively toward achieving the company’s goals.



Chief Executive Officer (CEO)

Annual Salary: $185,000

  • Strategically drive growth and profitability through mergers and acquisitions
  • Add services tailored to the needs of small businesses in the bookkeeping sector
  • Oversee core team selection and manage corporate performance
  • Ensure sustainable investor returns and maximize client benefits
  • Lead the company’s overall strategic direction and decision-making


Chief Operating Officer (COO)

Annual Salary: $180,000

  • Set and maintain high operating standards and performance metrics
  • Manage onboarding teams and specialty service teams effectively
  • Oversee VPs of divisions and direct reports for streamlined operations
  • Ensure operational efficiency and effectiveness across the company
  • Lead initiatives for continuous operational improvement and innovation


Chief Financial Officer (CFO)

Annual Salary: $180,000

  • Develop the financial operating, compliance, and reporting structure for the company.
  • Manage internal financial reporting and accounting practices.
  • Support the CEO in establishing and maintaining debt and equity facilities.
  • Ensure financial health and sustainability of the company.
  • Provide strategic financial insights to guide company decisions and growth.


Chief Marketing Officer (CMO)

Annual Salary: $150,000

  • Develop and execute marketing strategies to engage and acquire bookkeeping companies.
  • Drive high-volume business development and asset acquisition.
  • Oversee marketing initiatives, campaigns, and brand management.
  • Analyze market trends to inform strategic marketing decisions.
  • Foster relationships with potential acquisition targets and partners.


Chief People Officer (CPO)

Annual Salary: $130,000

  • Develop strategies for employee attraction, retention, and career development.
  • Ensure adherence to state and federal employment laws and regulations.
  • Foster a positive and productive workplace culture.
  • Oversee human resources policies, including recruitment, training, and benefits management.
  • Implement initiatives focused on employee engagement and satisfaction.



Regional Managers

Annual Salary: $90,000

  • Oversee the performance of multiple offices or niche service areas.
  • Provide collaborative feedback and support to the COO.
  • Ensure the operational efficiency and effectiveness of regional offices.
  • Develop and maintain strong relationships with local clients and stakeholders.
  • Implement regional strategies that align with the company’s overall objectives.



Annual Salary: Contract Basis

  • Provide expertise in private and public equity markets.
  • Offer insights and guidance on high-volume service distribution.
  • Support strategic decision-making with industry knowledge and experience.
  • Assist in identifying and capitalizing on new business opportunities.
  • Advise on financial, operational, and strategic matters to promote company growth.


Regional Supervisors

Annual Salary: Varies Per State

  • Supervise and guide office managers in different branches.
  • Ensure regional compliance with company standards and practices.
  • Coordinate with the regional manager on implementing operational strategies.
  • Monitor regional performance and report on key metrics and improvements.
  • Act as a key point of contact between the bookkeeping branch and the regional office.


Office Managers

Annual Salary: Varies Per State

  • Oversee daily operations and administrative functions of bookkeeping offices.
  • Ensure optimal office productivity and efficiency in client service delivery.
  • Manage office staff and coordinate with regional managers on operational matters.
  • Implement and monitor internal processes and policies for smooth functioning.
  • Handle client inquiries and foster a positive client experience.



Professional Designation Bookkeeper

Annual Salary: Varies Per State

  • Manage and execute full cycle bookkeeping tasks for small businesses.
  • Ensure accuracy in financial records, reporting, and compliance with regulatory standards.
  • Collaborate with the internal team to provide comprehensive financial solutions to clients.
  • Stay updated on industry trends and best practices in bookkeeping.
  • Act as a liaison between clients and the company, maintaining strong client relationships.



The following financial projections have been carefully crafted by the management team of The Revved Up Rinse. All projections are forward-looking and are dependent on securing the required financing. It is the audience’s responsibility to conduct all necessary due diligence.

Pro Forma Income Statement


Pro Forma Cash Flow Statement


Pro Forma Balance Sheet