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Business Plan Samples | 06 April, 2023

Cleaning Products Business Plan

Cleaning Products Business Plan Sample

This cleaning products business plan sample is tailored to the thriving chemical industry in Chicago, Illinois. With a large population and diverse economy, Chicago presents a strong demand for cleaning products in both households and businesses, contributing to the growth of the cleaning products industry in the city. Moreover, Chicago’s central location and excellent transportation infrastructure make it an ideal location for manufacturers to distribute their products nationwide. Our cleaning products business plan writers created this sample.


Executive Summary

“ALS Cleaning Inc.” doing business as “Celestial Scrubbers Cleaning Products” (the company) was incorporated on February 4, 2010 in the city of  Chicago, by Founder and Director, Mr. Wilson Smith. Celestial Scrubbers Cleaning is a privately-owned and operated corporation. During the COVID-19 pandemic, the company quickly gained recognition as a leader in the commercial disinfection industry, expanding its customer base and generating significant sales through an e-commerce wholesaler business model. Today, Celestial Scrubbers Cleaning Products continues to provide high-quality cleaning and disinfection services to a diverse range of customers.

As the world grapples with the aftermath of the pandemic and the US economy continues to recover, there has been a growing focus on how businesses can reduce their environmental footprint. This renewed focus is driven by concerns over environmental issues such as single-use plastic waste, which has become a global ecological crisis. According to a recent analysis, a staggering 91% of plastic produced over the past few decades has not been recycled, leading to billions of tons of plastic waste in landfills and oceans.

After connecting with Mr. Sullivan of Nebula Clean Inc., Mr. Smith identified a clear opportunity to serve small businesses in the Loop and help reduce their reliance on single-use plastics. By introducing a similar closed-loop commercial cleaning products business model in the region, restaurants, hotels, long-term care facilities, and fitness centers will be able to access monthly cleaning chemical and product refills, significantly reducing plastic waste and promoting direct participation in Chicago’s circular economy.

To implement Celestial Scrubbers’ commercial cleaning products, the company is currently seeking $160K  in funding through the US Environmental Protection Agency (EPA).  With this grant, Celestial Scrubbers will be able to purchase necessary equipment, hire additional staff, build up inventory and cover other related costs to ensure the successful implementation of the project.

The success of the company will be strongly influenced by the experience and expertise of Founder and Director, Mr. Wilson Smith. With extensive knowledge of the industry and a proven track record of successful business establishment and leadership, Mr. Smith is focused on enabling businesses throughout the Loop to greatly reduce their reliance on single-use plastics.


Business Overview

Celestial Scrubbers operates with a “zero-waste” cleaning products business model, which provides sustainable and eco-friendly cleaning products to businesses within the Loop areas. This model involves monthly visits, where Celestial Scrubbers refills commercial cleaners and disinfectants including detergents, degreasers, hand soaps and multi-surface cleaners in reusable containers. Subsequently, businesses throughout the Loop areas are able to operate without reliance on common single-use plastics. 

The cleaning products are complemented by Celestial Scrubbers’ comprehensive approach to Workplace Hazardous Materials Information System (WHMIS) compliance. The company provides necessary physical and digital record-keeping for cleaning chemicals and products that are commonly overlooked by many small businesses.

Celestial Scrubbers’ target market includes a diverse range of businesses, such as restaurants, hotels, long-term care facilities, fitness centers, and more. These industries have a high demand for cleaning supplies, which results in a significant amount of single-use plastic waste. By providing an alternative solution, Celestial Scrubbers aims to reduce the environmental impact of these businesses while also providing cost-effective and efficient cleaning products.


Mission Statement

Our mission is to empower businesses with sustainable and eco-friendly cleaning products, while providing a simplified procurement process and contributing to a more sustainable future.


Vision Statement 

Our vision is to be the leading provider of commercial and industrial cleaning products, revolutionizing the industry with sustainable and eco-friendly practices that support a healthier planet for future generations.


Core Values

Celestial Scrubbers Cleaning Products is guided by a set of core values that shape and influence all aspects of the company’s operations and decision-making processes. These values are deeply ingrained in the company culture and are reflected in Celestial Scrubbers’s interactions with clients, employees, and stakeholders.


Convenience: Simplifying Procurement for Clients

Celestial Scrubbers Cleaning Products is dedicated to providing clients with time and effort-saving solutions, allowing them to focus on their core business activities. The company takes pride in providing a simplified, hassle-free procurement process, making clients’ lives easier and ensuring that essential cleaning supplies are always on hand.


Sustainability: Promoting Eco-Friendly Practices

Celestial Scrubbers is committed to promoting eco-friendly practices, offering products that contribute to a more sustainable future. The company provides solutions that create a ripple effect in minimizing environmental impact, helping clients become closer to carbon-neutral.


Excellence: Delivering Superior Products and Services

Celestial Scrubbers Cleaning Products strives to deliver superior products and services to clients by upholding the highest standards of quality, reliability, and customer service. Celestial Scrubbers Cleaning Products is committed to excellence in every aspect of the company’s operations, from product sourcing to unparalleled customer support.


Integrity: Maintaining Ethical Business Practices

Celestial Scrubbers values ethical business practices and aims to maintain the highest standards of integrity in all business activities. The company is committed to transparency, honesty, and accountability, and strives to build long-term relationships with clients based on mutual trust and respect. 


Market Analysis

The following market analysis provides a comprehensive review of the industrial and institutional cleaning chemicals industry, including an examination of current market trends, government regulations, and a competitive analysis. By offering insights into the trajectory of the industry, this analysis provides a deeper understanding of the market forces that impact Celestial Scrubbers Cleaning Products and its clients.


Global Industrial and Institutional Cleaning Chemicals Industry

The industrial and institutional cleaning chemicals industry is a sector that produces and supplies cleaning and sanitation products used to eliminate microorganisms and bacteria on surfaces in commercial and institutional settings. These settings include hotels, restaurants, hospitals, schools, and other public places where hygiene and sanitation are essential. The products offered by the industry include a wide range of cleaning chemicals, which are segmented into general purpose, floor care, warewashing, vehicle care, disinfectants and sanitizers, laundry care, and other products.

The global market for industrial and institutional cleaning chemicals reached a value of US $47.25 Billion in 2019 and is expected to expand to US $68.16 Billion by 2027, representing a CAGR of 4.7% during the forecast period. This growth is being driven by several factors, including the recent outbreak of COVID-19, as well as increasing emphasis on hygiene and sanitation standards in commercial and hospitality establishments, and stringent food safety regulations in the food and beverage industry.

Despite the growth of the industrial and institutional cleaning chemicals market, government regulations and environmental concerns regarding their use are expected to impede further expansion. To address these concerns, manufacturers are increasingly producing sustainable and environmentally-friendly cleaning products as part of an effort toward sustainable development of the industry.

The demand for sustainable cleaning products presents a significant opportunity for growth, as more people are choosing environmentally-friendly products to reduce their carbon footprint and coexist with the environment without using chemicals that cause damage. This segment of the market remains largely untapped, with considerable potential for growth in the coming years.


North America Industrial and Institutional Cleaning Chemicals Industry

North America has emerged as the dominant market for industrial and institutional cleaning chemicals, accounting for a revenue share of over 33% in 2021. This dominance is attributed to the well-established market and manufacturing hub status of the region, which has resulted in high demand from various industries, including healthcare, food and beverage, and hospitality.

The US market is expected to contribute significantly to the growth of the industry, with revenue projected to increase by US $135 Million from 2020 to 2026, progressing at a CAGR of 2.2% during the forecast period.


Market Trends 

This section provides an overview of the latest trends in the industrial and institutional cleaning chemicals industry, helping Celestial Scrubbers stay ahead of the competition and identify new opportunities for growth. By examining key market drivers, emerging technologies, and changing customer preferences, Celestial Scrubbers can develop strategies that ensure long-term success.


Increasing Emphasis on Sustainability

The trend towards sustainability is a growing movement that is being adopted not only by individual consumers, but also by major companies worldwide. In fact, a 2020 survey showed that 67% of C-level executives from major companies are now incorporating eco-friendly materials in their efforts to protect the environment.

As more consumers place importance on businesses that incorporate sustainable practices, it is likely that other companies will follow suit. This shift in consumer behavior is supported by a survey conducted in May 2020, where 49% of US consumers reported purchasing products from companies that support environmental protection.

Celestial Scrubbers leverages this trend through ‘zero-waste’ cleaning products products and services which help clients achieve their sustainability goals. In addition, the company provides personalized marketing materials that highlight the client’s commitment to reducing single-use plastics. These materials can be displayed at the entry of establishments, demonstrating the client’s dedication to sustainability.


Government Regulations

This section outlines the various government regulations and guidelines that directly affect the company’s operations.


National Safety Code

Celestial Scrubbers plans to utilize trucks for the delivery of their cleaning products, therefore, it is important for the company to be aware of the National Safety Code (NSC). The NSC is a critical set of regulations supported by provincial standards that establish minimum safety standards for commercial carriers in the US. The program sets out specific management and performance requirements for commercial carriers, including drivers and their vehicles. These regulations are designed to ensure that commercial carriers maintain high levels of safety on the roads and highways, helping to protect the public and reduce the risk of accidents and other incidents.


US Transport of Dangerous Goods Regulation

The Chicago Transport of Dangerous Goods (TDG) regulations mandate specific safety requirements for the handling and transportation of dangerous goods, including cleaning products and chemicals. These regulations require that all applicable safety requirements must be met and that all containers, packaging, road vehicles, and rail vehicles must comply with the applicable safety standards and display the appropriate safety marks. As a company involved in the delivery of cleaning products and chemicals, Celestial Scrubbers must comply with these regulations to ensure the safety of its employees and the public.


Competitive Analysis

The industrial and institutional cleaning chemicals market is highly competitive, with vendors implementing various growth strategies to gain a foothold in the market. However, the market is also highly fragmented, with no single company holding a dominant position. To better understand Celestial Scrubbers’s position in this market, a competitive analysis has been conducted to identify the primary competitors and their respective strengths and weaknesses.


Products and Services

Celestial Scrubbers has diversified its offerings into four distinct segments, which include a commercial cleaning products, a cleaning products storefront, B2B e-commerce, and third-party logistics services. Each segment is designed to provide clients with tailored solutions that simplify procurement processes, promote sustainability, deliver superior quality products and services, and offer seamless logistics support. 


Commercial cleaning products

Celestial Scrubbers’ commercial cleaning products service provides a comprehensive and convenient solution for cleaning and sanitizing commercial and industrial facilities. This service includes the installation of dispensers for cleaning and sanitizing solutions at clients’ premises, which are monitored, cleaned, and refilled by Celestial Scrubbers’s team on a regular basis. This ensures that clients always have a steady supply of cleaning and sanitizing products, without the need for constant ordering and restocking.

Celestial Scrubbers’ commercial cleaning products products include the following:

In addition to the commercial cleaning products service, Celestial Scrubbers will establish a cleaning products storefront to cater to commercial  customers who are looking for eco-friendly and cost-effective cleaning and sanitizing products for their businesses. This service will allow commercial customers  to purchase refills for their business cleaning products using their own containers. The storefront will offer a wide range of liquid and paper products, as well as cleaning equipment and accessories, all of which are designed to reduce waste and minimize environmental impact.


B2B E-Commerce

Celestial Scrubbers operates a B2B e-commerce platform that offers a wide range of disinfection equipment and supplies to commercial and industrial customers. The platform provides a convenient and efficient way for customers to order and purchase cleaning and sanitizing products online, with fast and reliable delivery. Some of the products available for purchase on the website include:


Third-party Logistics (3PL)

Celestial Scrubbers offers third-party logistics (3PL) services to other businesses. Leveraging the Celestial Scrubbers’s warehouse space and logistics expertise, the company stores and manages inventory for multiple clients, and handles shipping orders on their behalf.  Currently, the businesses that rely on the company’s 3PL services include:


Competitive Advantages 

The following competitive advantages will differentiate Celestial Scrubbers Cleaning Products from suppliers of cleaning and sanitation products:


Competitive Pricing

Celestial Scrubbers’ current pricing model is relatively affordable when compared to competitors. By joining a dealer network operating in multiple cities, Celestial Scrubbers is able to increase its buying power and purchase goods in bulk from a supplier in Michigan. In addition, the company sources equipment and technology-specific hardware locally, which significantly reduces transport costs. These measures allow Celestial Scrubbers to remain competitive and attract price-sensitive customers through pass-on cost savings.


Value Added-Services

Celestial Scrubbers provides compliance management services that help clients avoid legal and financial consequences associated with non-compliance with local health authorities and occupational health and safety regulations. These services include conducting regular tests on sanitizing solutions, ensuring equipment meets acceptable temperature requirements for sanitization and providing up-to-date WHMIS documentation. By offering value-added services that provide convenience and peace of mind for clients, Celestial Scrubbers becomes a more attractive option in the market.


Tried and Tested Cleaning Products

Celestial Scrubbers’ cleaning products have been tested and proven successful in other markets, with notable success from Nebula Clean in Michigan. This closed-loop system reduces plastic waste and carbon footprint, aligning with the growing demand for environmentally friendly and socially responsible practices. By providing a sustainable and ethical solution, Celestial Scrubbers attracts eco-conscious customers who value sustainability, thereby maintaining the company’s market competitiveness.


Key Success Factors

​​Celestial Scrubbers’s success will be driven by the following key factors:


Experienced Management Team

Celestial Scrubbers’ success will be driven by experience and expertise of Founder and Director, Mr. Wilson Smith. With a deep understanding of the industry and a track record of success in business establishment and leadership, Mr. Smith is well-equipped to navigate the challenges of the market and sustain the continuous growth of the company.


Diversified Revenue Stream

With Celestial Scrubbers’ commercial cleaning products, storefront cleaning products, B2B e-commerce, and third-party logistics services, the company is able to cater to a wide range of clients with varying needs. This diversification of revenue stream enhances Celestial Scrubbers’s ability to serve customers and strengthens the company’s position in the market, allowing for greater flexibility and adaptability to changing business environments.


Effective Marketing and Branding

Through a well-crafted marketing and branding strategy, Celestial Scrubbers will effectively communicate its unique value proposition, establish brand recognition and loyalty, and build a positive reputation in the industry. This will ultimately drive customer acquisition and retention, ensuring long-term success for the company.


Adaptability to Changing Market Trends

Celestial Scrubbers’ flexibility in adapting to changing market trends enables the company to remain competitive and responsive to evolving customer needs and preferences. By staying attuned to market shifts and leveraging new technologies and industry best practices, Celestial Scrubbers can proactively address emerging challenges and capitalize on new opportunities. Cleaning products is a prime example of Celestial Scrubbers’ adaptability, as it incorporates sustainability and eco-friendliness, which are increasingly important to consumers.


Sales and Marketing Plan

The sales and marketing plan outlines Celestial Scrubbers’ approach to reaching its target customer base and growing its business. This section examines the key channels the company will use to promote its products and services, as well as the metrics that will be used to gauge success. Additionally, the plan will identify the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.


Target Customers and Channels

Celestial Scrubbers plans to build a diversified customer base to avoid relying on one specific industry.  By implementing this strategy the company will minimize adverse impacts in the situation that any other global health crisis takes place.  Although hotels and restaurants are a key target customer group, they will be balanced with building relationships with long-term care facilities, fitness centres, and industrial facilities.

The company has identified the Loop areas as a significant market opportunity, given its sizeable population of over 527,700 people and the high concentration of small businesses at 103.9 per 1,000 population. This translates to approximately 54,800 small businesses, providing ample opportunities for Celestial Scrubbers to establish a strong foothold and grow the company’s customer base in the region.

As Celestial Scrubbers expands and solidifies its position in the Loop areas, the company will also consider targeting other regions in Chicago, including River North and Lakeview, which also have a high share of small businesses to population ratio. While these regions have different demographic and geographic characteristics, they offer a similar potential market opportunity for the company. With a customer-centric approach and effective marketing strategies, Celestial Scrubbers can continue to expand the business beyond its initial target market.


Customer Profiles and Pain Points

Celestial Scrubbers Cleaning Products is keen on understanding the diverse market it serves, as well as the unique pain points they experience. By gaining insight into customers’ profiles and challenges, the company can develop tailored solutions that effectively address unique needs and deliver exceptional value.



Restaurants are establishments that serve food and beverages to customers. They range from small, independent eateries to large, multinational franchises. The restaurant industry is heavily regulated, and restaurants must maintain compliance with local health and safety regulations, making it essential to use cleaning products that are effective and safe.  However, establishments also face challenges related to staff shortages and high turnover rates, which increase training costs for compliance with WHMIS and other health authority regulations. Procuring cleaning supplies is another challenge for restaurants, as large cleaning supply companies often outsource their sales and deliveries to third parties, leading to untimely service action that can negatively impact the operations of the establishments.



Hotels are establishments that provide lodging and other services to travelers. They can range from small, boutique hotels to large, international chains. Establishments in this market segment face similar pain points as restaurants when it comes to maintaining cleanliness and safety. With guests coming and going, it is important to keep common areas, guest rooms, and bathrooms clean and disinfected. Hotels must also maintain compliance with health and safety regulations while ensuring a comfortable and pleasant experience for their guests. Additionally, hotels often have high traffic areas such as lobbies, elevators, and fitness centers, that require regular cleaning.  Beyond cleanliness, hotels are also under scrutiny for high waste footprint and heavy consumption of single-use plastics. As such, hotels are actively seeking better solutions to reduce single-use plastic waste and adopt circular economy practices to satisfy consumer demands and competitor challenges.


Fitness Centers

Fitness centers are facilities that provide equipment and services for physical fitness and exercise. These facilities can range from small, local gyms to large, chain fitness centers. Fitness centers have a unique challenge in maintaining a clean and hygienic environment due to the high volume of people using equipment and facilities. With shared spaces such as locker rooms and showers, the risk of spreading germs and bacteria is high. Therefore, fitness centers require effective and safe cleaning products to maintain a clean and healthy environment for their customers. 


Long-Term Care Facilities

Long-term care facilities are residential settings that provide healthcare and support services to individuals who need assistance with daily activities due to chronic conditions or disabilities. These facilities range from small group homes to large nursing homes, and their residents are often elderly or have long-term medical conditions. Maintaining a clean and sanitary environment is critical in long-term care facilities to prevent the spread of illness and infection. Staff must use effective and safe cleaning products to ensure the health and safety of residents, and also to comply with health and safety regulations. Additionally, long-term care facilities must provide a comfortable and welcoming environment for their residents to promote their well-being and quality of life.


Industrial Facilities

Industrial facilities include manufacturing plants, warehouses, and factories. These facilities require a high level of cleanliness to ensure the safety and well-being of employees, as well as to maintain compliance with health and safety regulations. In addition to regular cleaning, industrial facilities may require specialized cleaning products and equipment to address unique challenges, such as removing heavy machinery grease or handling hazardous materials. The use of eco-friendly and sustainable cleaning products can also be an important consideration for these facilities as they look to reduce their environmental footprint. 


Key Channels

In order to effectively reach business decision-makers, Celestial Scrubbers will employ a combination of organic and paid marketing strategies across a variety of channels. This will include both traditional and digital marketing methods to ensure maximum visibility and reach for the company’s products and services. By leveraging a multi-channel approach, Celestial Scrubbers can build brand awareness, establish credibility, and ultimately drive sales and revenue growth.



Celestial Scrubbers Cleaning Products’ website serves as the digital face of the company and plays a crucial role in reaching potential customers. The website will be optimized to provide a seamless user experience across both web and mobile devices. To drive traffic, generate leads and convert customers, Celestial Scrubbers will implement the following strategies:

  • Search engine optimization (SEO): Celestial Scrubbers will conduct a thorough analysis of its website to ensure that it is optimized for search engines. This will include keyword research, on-page optimization, and technical optimization to improve the website’s ranking on search engine results pages.
  • Content marketing: The company will create high-quality and relevant content to engage decision-makers and establish Celestial Scrubbers as a thought leader in the industry. This content will be optimized for search engines and shared across social media channels to drive traffic to the website.
  • Paid search advertising: Celestial Scrubbers will invest in paid search advertising to increase visibility and drive traffic to the website. This will include pay-per-click (PPC) advertising on search engines such as Google and Bing.
  • Lead generating landing page: Celestial Scrubbers will create a dedicated landing page specifically designed for lead generation. This page will provide visitors with a clear and compelling call-to-action, such as signing up for a free trial or scheduling a consultation with a sales representative.
  • Email marketing: Once the leads are generated through the landing page, Celestial Scrubbers will create targeted email campaigns to follow up with potential customers and provide them with relevant information about Celestial Scrubbers’s products and services.


Social Media

Celestial Scrubbers will implement a set of organic social media strategies designed to create a strong online presence and build a positive reputation in the industry, including the following:

  • Content calendar: Celestial Scrubbers will create a content calendar that outlines a schedule for publishing posts on social media platforms. The content will be focused on industry news, product updates, and informative articles related to the cleaning and sanitation industry.
  • Hashtags: The company will use industry-related hashtags to increase the visibility of Celestial Scrubbers’s social media content and to reach a broader audience, such as #commercialcleaningproducs, #sustainability and #greenproducts
  • Follower engagement: The company will engage with followers by responding to comments and direct messages. This will help to build trust and establish a positive reputation with existing and potential customers.
  • User-Generated Content: The company will encourage customers to share their experiences with Celestial Scrubbers’s products and services on social media. The company will then share this user-generated content on Celestial Scrubbers’s social media platforms to showcase customer satisfaction and build brand credibility.
  • Performance Monitoring: The company will regularly monitor the performance of its social media channels to track engagement rates, reach, and other metrics. This will allow Celestial Scrubbers to adjust its social media strategy as needed to ensure the highest level of effectiveness.


Strategic Partnerships

Celestial Scrubbers Cleaning Products aims to work with Federal Non-Profit Organization, Mind Your Plastic, to bolster the company’s community outreach and capacity building programs. Through this partnership, Celestial Scrubbers intends to support the Circular Economy Ambassador Program (CEAP) by facilitating a “Plastics Reduction Report Card” for clients, which will enable them to achieve continuous improvement metrics for reducing plastic waste.

A partnership with Plastic Pollution Coalition is just one example of Celestial Scrubbers’s dedication to building meaningful relationships that benefit both the company and the community it serves. The company will continuously seek collaborations with other organizations that share its commitment to sustainability and eco-friendliness. By working with like-minded companies and non-profit organizations, Celestial Scrubbers will be able to expand its reach and impact while also enhancing its brand recognition and reputation. 


Key Performance Indicators

To effectively track the company’s progress and ensure its success, Celestial Scrubbers has identified the following KPIs:



Pillars Weaknesses
  • Average order value of $790
  • Average of 45 products availed by customer
  • Customer lifetime value of $49,800  (5-year commercial contract)
  • Gross margin of at least 43%
  • Net profit margin of at least 13%
  • Maintain positive cash flow throughout the year
Human Resources
  • Annual employee satisfaction rate of 90%
  • Annual employee retention rate of 95%
  • Fill vacancy within 30 days
  • Provide at least 40 hours of training and development per employee per year
  • Maintain a diverse and inclusive workforce
  • Conversion rate of website visitors to customers of 2.6%
  • Customer acquisition cost at $400 per commercial account. 
  • Onboard 2.7 new customers per week.
  • All business permits and licenses are complied and renewed on time
  • Zero lawsuits on health and safety or other non-compliance
  • 52,000 pounds plastic waste reduced through cleaning products services in year one (180 accounts at 400 pounds per account)




Key Competitors / SWOT Analysis

Strengths Weaknesses

    • Experienced and knowledgeable management with years of experience in the cleaning supply industry
    • Extensive guidance and support from Nebula Clean Inc., a company with proven success in executing the commercial refill model
    • Strategic location and utilization of local agents for efficient product distribution
    • Value-added services that differentiate Celestial Scrubbers from competitors
  • Limited brand recognition in the local and regional markets
  • Need to establish additional business accounts which will require time and resources
  • Business model that has a high initial capital requirement for establishment, growth and expansion
  • Lack of established strategic partnerships with major industries that represent a significant portion of the target market
Opportunities Threats
  • Increasing demand for eco-friendly cleaning products that promote sustainability
  • New regulations and laws supporting the use of environmentally friendly products in businesses
  • Possibility to expand the business model to other locations in Chicago
  • Collaboration with other local companies that share the goal of promoting environment-friendly practices
  • Direct and indirect competition from established players in the cleaning supply industry
  • Economic downturns affecting clients’ budgets and demand
  • Supply chain disruptions due to global events, such as pandemics or natural disasters
  • Possible introduction of new government regulations and laws that may require additional compliance and costs

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Operational Plan

The operational plan serves as the backbone that outlines the fundamental actions required to ensure Celestial Scrubbers’s operations run efficiently and effectively. This section provides a comprehensive overview of the company’s day-to-day activities, covering critical areas such as hours of operation, location, implementation plan, technologies used, compliance with regulations and standards, and risk management. 


Hours of Operations

Celestial Scrubbers Cleaning Products operates during regular business hours from Monday to Friday, 8:00 AM to 5:00 PM. This structured schedule ensures that employees are available to handle customer inquiries, process orders, and manage logistics within the designated time frame.

To ensure that products and services are delivered promptly, Celestial Scrubbers diligently monitors customer inventory levels to prevent supply chain gaps that could cause delays. The company recognizes the critical importance of timely delivery to its customers’ success, so takes all necessary measures to maintain an efficient and streamlined supply chain unaffected by business hours.



Celestial Scrubbers Cleaning Products’ warehouse is strategically located at 335 Grand Ave #100, Chicago, providing easy access to major transportation routes. This location ensures efficient logistics and timely delivery of products and services to customers in the Loop areas.

As part of the company’s expansion plans, Celestial Scrubbers intends to establish a cleaning products storefront that will be attached to the warehouse. This prime location provides an opportunity to leverage the street frontage for maximum brand visibility.



Celestial Scrubbers utilizes a unique and innovative system for accurate chemical concentrate dilution and end-use delivery recording. The system solves the problem of manual data recording and verification, while also reducing the environmental footprint by minimizing warehousing requirements through just-in-time inventory management.

Celestial Scrubbers’ proprietary system includes the following:

  • Chemical-resistant digital flow valves, dilution meters, and tank level gauges for accurate monitoring of dilution, usage rate, and customer delivery quantity recordings
  • Central server-based software which records data from valves, meters, and gauges to compare volume usage-to-time and automatically orders chemical concentrate from suppliers to fulfill just-in-time warehousing models. 
  • Notification system that alerts Celestial Scrubbers staff of any dilution inaccuracies, product leakage, or billing discrepancies, with a capacity to retain data for up to 7 years

This robust automated monitoring and delivery system reduces warehousing requirements, provides reliable inventory management and alerts, verifies accurate dilution of concentrate, and records end-use product delivery and billing in real-time. All these benefits contribute to maximizing profitability while minimizing waste and environmental footprint.



Celestial Scrubbers has taken a strategic approach to the implementation of the commercial cleaning products, dividing it into five stages to ensure timely completion by March 10, 2024. The following table outlines the projects timeline, and the steps which have already been taken to ensure the proper implementation and execution of all project milestones:

The company has taken steps to ensure the project is supported by qualified management and personnel. Recruitment and hiring have been completed to guarantee that a diverse set of skilled staff are prepared to support the project’s implementation. Additionally, Celestial Scrubbers has the necessary resources to support the execution of all project milestones, including:

  • Van (used for deliveries)
  • SUV (used for sales travels)
  • Warehouse with an office and boardroom
  • Inventory worth $95k
  • Computer workstations
  • Prime Location store frontage


Personnel Plan

The personnel plan outlines Celestial Scrubbers’ approach to managing its human capital, including the organizational structure, management team, and employee recruitment plan. As industries continue to evolve, this plan will be regularly reviewed and updated to ensure the company remains adaptable and responsive to emerging opportunities and challenges.


Organizational Structure

Celestial Scrubbers Cleaning Products has a well-defined organizational structure to ensure efficient coordination among its various departments and teams. The structure is designed to promote collaboration and communication, as well as to provide clear lines of authority and responsibility.

Figure 1. – Celestial Scrubbers’s Organizational Structure

Management Team

Wilson Smith

Founder and Director

Mr. Wilson Smith is a dynamic and accomplished Metis-Indigenous business leader and community advocate with over 20 years of experience.  Mr. Smith possesses an extensive educational background, including a National Construction Safety Officer (NCSO) designation from the Chicago Construction Safety Association, a Certificate in Occupational Health and Safety from the University of Chicago, a Business Management Diploma from the Chicago Institute of Technology (BCIT), and an Urban Land Economics Diploma from the University of Chicago.

With a passion for developing and executing innovative business solutions, Mr. Smith played a pivotal role in the creation and successful implementation of Celestial Scrubbers Cleaning Products’ commercial cleaning products business model. Under Mr. Smith’s leadership, Celestial Scrubbers  became a leader in the commercial disinfection space during the COVID-19 pandemic and achieved sales of CAD $4.8 Million in four years of operations. Additionally, the company secured strategic partnerships with suppliers of specialized disinfection products and developed a customer relations management database, which now includes over 4,500 businesses across the US. As the former Field Superintendent for the Engineering and Construction Division at Nexen Energy, Mr. Smith supervised the execution of capital projects exceeding $200 million, further demonstrating a clear ability to execute complex projects and utilize effective team management skills.


Mandate as Founder and Director

As the founder and director of Celestial Scrubbers, Mr. Smith is responsible for overseeing all aspects of the business, including product procurement, distribution, sales, marketing and company growth. Mr. Smith’s mandate is to lead the company in achieving business objectives and strategic goals, while also developing and implementing long-term plans for sustainable growth and profitability. Moreover, the Founder and Director will ensure that the company operates within legal and ethical guidelines and remains on the cutting edge of industry developments and emerging technologies.


Key Personnel

Celestial Scrubbers’ success will be driven by the talent and dedication of its employees. To ensure that the company attracts the best and most qualified candidates, the company will employ a multi-faceted approach to sourcing potential candidates, including job postings, advertisements, personal referrals, and networking within the industry.

As a privately-owned company, Celestial Scrubbers Cleaning Products recognizes the importance of diversity in the workplace. The company values the unique perspectives and contributions of individuals from diverse backgrounds, and is committed to creating a workplace culture that is inclusive and welcoming to all employees. To support this commitment, Celestial Scrubbers Cleaning Products will actively seek out candidates from underrepresented communities, including indigenous people, women, and youth, to fill key personnel roles.


Financial Plan

The Future Oriented Financial Information (FOFI) presented by the company is intended to provide guidance to stakeholders with detailed financial information regarding the business. All viewers of the following financial projections are responsible for the performance and expense of their own due diligence review.


Pro Forma Income Statement


Pro Forma Cash Flow Statement


Pro Forma Balance Sheet


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