This daycare center business plan sample is focused on the growing family child care industry in San Jose, California. Apart from the fact that running a daycare business is very lucrative, there are still other reasons why setting up a daycare business is the right business idea for you as an entrepreneur who is in search of a good business to invest your money and time. Our daycare center business plan writers created this sample.
Executive Summary
Happy Clinic Daycare LLC (herein also referred to as “Happy Clinic Daycare” or “the company”) was incorporated in the State of California on February 2, 2022 by Co-Founders, Daisy White and Julian Carter. Both Co-Founders plan to use their industry experience to make Happy Clinic Daycare Childcare a safe, flexible and trusted child care provider in San Jose, California. The main target market is Happy Clinic, which is an up and coming residential and commercial neighborhood in San Jose.
The company is seeking a $170,000 loan through the US Small Business Administration Loan Program for the purchase of equipment, leasehold improvements and a commercial transportation vehicle. Upon approval of the loan, Happy Clinic Daycare will position itself as a market leader in childcare within the area, thanks to its strategic location, skilled and motivated staff, low staff-to-child ratio, collaborative approach to child development, new facilities, and diverse curriculum.
The center will be established in Happy Clinic via a five-year lease, and key indicators such as increased government support and projected economic recovery suggest that it is an ideal time to enter this industry. A major market will be the employees of City Health Campus – a full-service 272-bed hospital that supports over 19,000 inpatients, 70,000 emergency visits, 3,000 births, 10,000 surgeries and 400,000 outpatient visits every year.
Full-time and drop-in child care services will be marketed using various strategies that will be used for advertising, promotion and direct marketing. This includes SEO optimization, offline marketing, community partnerships, and social media. Strict compliance to California’s child care facility regulations, particularly on health and safety will be guaranteed to ensure quality of service. Risk mitigation strategies are also outlined in coordination with local government officials.
Both Co-Founders have extensive experience in managing and operating child care facility centers. The management plans to measure success using key factors such as product, finance, human resources, and facilities. Meanwhile, the recruitment plan outlines how the company will expand and accept more children, and financial projections indicate a positive net income for Happy Clinic Daycare within the first months of operation.
Finally, the company is poised to succeed in providing a child care program in San Jose which promotes mental and physical activity for children through a holistic and safe learning environment thanks to extensive planning.
Business Overview
Mission Statement
Our mission is to provide a child care program in San Jose which promotes mental and physical activity for children through a holistic and safe learning environment.
Vision Statement
Our vision is a child care center that provides safe and accessible programs that meet the needs of children and families in Happy Clinic and its surrounding communities. It is grounded on the principle of caring for children as young citizens and developing their holistic aspect through play-based learning approach and child-led activities. It welcomes diversity and values family involvement to strengthen early childhood communities and thereby fostering relationships where the differences are the seeds for imagining possibilities and gates to opening potentials.
Core Values
We are guided by two main mottos:
- “Nothing that you can teach them is more important than the love you give them.”
- “Play, learn and grow together!”.
In addition, we uphold the highest standards in childcare, embodied by our core values of holistic physical and mental health development, accessibility, flexibility, and inclusiveness.
Milestones
- Happy Clinic Daycare, Inc. was incorporated on January 10, 2022 in California, America by owners and co-founders Julian Carter and Daisy White.
- The owners are already coordinating Children’s Services of California regarding their application.
Goals and Objectives
The primary goals and objectives of the center are:
- To deliver exceptional care and nurture holistic development to every single child in the center.
- To provide support to families by being the best choice for caring for their children throughout the community and surrounding areas.
- To achieve financial targets through sound budget management and consistent revenue generation
- To build a strong team composed of qualified and well-trained staff, achieving low employee turnover and continuous professional development
- To gain significant market share around Happy Clinic and have a wide social media presence
- To exceed operating and safety standards set by the Government of California
- To offer site accessibility, quality toys and other learning tools and equipment, overall cleanliness and orderliness of child care rooms and other center amenities
- To be able to branch out after 3 years, or secure a much bigger space to accommodate future demand
As a business, Happy Clinic Daycare LLC aims to be the leading child care provider in San Jose, Palo Alto, Santa Clara, and beyond, becoming the top choice for working parents in the area. The company also envisions to open two more centers in other parts of San Jose within the next three years, and eventually across America.
Market Analysis
Happy Clinic Daycare Childcare will operate in San Jose, California, America. In this chapter, relevant government regulations and funding programs are discussed, as well as market trends and key competitors.
Government Regulations
Child care in America is regulated at the state. Companies working in this space are guided by California Regulation 143/2008, more commonly known as Early Learning and Child Care Regulation. It provides guidelines on Facility-based Programs, particularly information on licenses, program requirements, off-site activity, and emergencies.
Bill 39 of the Legislative Assembly of California is the Child Care Licensing (Early Learning and Child Care) Amendment Act 2020. It updates regulations to improve the overall standard of care in California, putting safety of children at its highest priority. Red tape is also reduced by streamlining processes and greater support earlier in the process. There is more flexibility for providers through new offerings and digital solutions.
The State of California successfully negotiated a Made-in-California Child Care Agreement with the Federal Government. This will support the expansion of accessible, affordable and high-quality childcare, benefiting families by improving affordability for parents, expanding child care accessibility, and supporting high-quality child care. For educators, the government allocates $240.64 Million to increase child care spaces, and $306.16 Million to support educators and their families.
The Certification Guide for Early Childhood Educators helps providers understand the requirements and steps needed to become certified early childhood educators. Staff working in licensed child care programs must be certified within six months of being hired. There are three levels of certification, each requiring its corresponding units of education and language proficiency.
The US SBA Program makes it easier for small businesses to get loans from financial institutions by sharing the risk with lenders. Over the past 10 years, small businesses have received over 56,000 loans totalling $10 billion dollars. Small businesses or start-ups operating in America with gross annual revenues of $10 million or less.
Loans can be used to finance the following costs:
- purchase or improvement of land or buildings used for commercial purposes
- purchase or improvement of new or used equipment
- purchase of new or existing leasehold improvements, i.e., renovations to a leased property by a tenant
You can use a loan to finance:
- commercial vehicles
- hotel or restaurant equipment
- computer or telecommunications equipment and software
- production equipment
- eligible costs to buy a franchise
Market Trends
The primary market of the center is Happy Clinic – a suburban residential and commercial community in San Jose, California, America. The neighborhood is undergoing major development as a mixed use township project, and will soon feature more residential and business development, and will also be served by the city’s X-Train system. Happy Clinic is also the location of the City Health Campus, which is a major hospital for the region at 44-acres. As per the recent census, it is home to 1,134 residents. Secondary markets include Palo Alto and Santa Clara. This is made possible by the fact that some residents here work near Happy Clinic, making the center a “halfway home” facility for their children while they are at work. Palo Alto is much larger with 17,607 residents. Meanwhile, Santa Clara has 11,857 residents.
The growth of Happy Clinic Daycare is predicated on the development of Happy Clinic and of nearby areas. Aside from major investments towards residential and commercial projects, City Health Campus continues to transform into one of the biggest hospitals in the region. It is a full-service 272-bed hospital that supports over 19,000 inpatients, 70,000 emergency visits, 3,000 births, 10,000 surgeries and 400,000 outpatient visits every year. It is equipped with amenities beyond hospital care – it also has community services, wellness areas, and treatment facilities. City Health Campus has over 3,500 staff, physicians and volunteers, which will be a captive market for Happy Clinic Daycare. The hospital is only a 6-minute drive from the center.
Eligible lower and middle income families can also apply for child care subsidies simply by enrolling their children in a licensed facility-based program, such as Happy Clinic Daycare. Also, revenue for the Canadian Childcare industry is expected to rise in the next few years as a demand for the industry services partially recovers following the previous year’s sharp decline due to COVID. An increase in provincial and federal government spending on child care services is also expected to assist industry recovery. On Sept. 15, 2021 California and Federal govt. announced an agreement to reduce childcare fees by an average of 50% in early 2022 and to provide $10 per day fees, on average, by 2026.
Key Competitors
Company A
1234 Main Street
Summary of Competitor: Company A operates licensed child care centers in five of our Health & Wellness Facilities plus our stand-alone center located in the community of North Park. Our professional, certified and experienced Early Childhood Educators support young children to belong, grow and thrive in warm and welcoming spaces designed to keep them safe while sparking curiosity and healthy child development. Children have daily opportunities to participate in indoor and outdoor play-based learning activities which are grounded in personal discovery and fun. Designed to help each child become an engaged, enthusiastic life-long learner, our curriculum also supports kindergarten readiness.
Competitor 1 is open Monday-Friday 7AM-6PM. The rates for child care are:
- Infants $1360
- Toddler $1,120
- Kinder $1,060
- Drop-in subject to availability
Company B
3005 East St, San Jose, California, America
Summary of Competitor: Company B has several branches across the country – one being in Happy Clinic. It offers a wide variety of developmentally appropriate programs for children that blends learning with play philosophy, physical activity and other curriculum-supporting materials and activities. Some of their offerings are group play, dramatic play, reading and kindergarten care.
The center is open Monday-Friday 6:30AM – 7:30PM, and they also offer overnight care. Their rates are:
- Childcare: Full time $1,100/month; Part time $875
- 12-18 months: Full time $1,300/month; Part time $1,000
- Daily Drop in: $12.50/hour up to a maximum of $75/day
- Kindergarten care: $875 (incl/transport to school)
- OSC Grades 1-6: $625 (inc/transport to school)
- Childcare overnight/drop-in fees available upon request
Company C
70 Down Towne Blvd.
Summary of Competitor: Located North of Happy Clinic, Company C is just one of several branches across California, San Antonio, Tampa Bay. At 286 fully licensed and accredited spaces, the centre is one of the largest of the Bright group. Offering child care to 6-week to 5-year olds and before and after school care to 6 to 12-year olds, the centre features many unique amenities across its three floors. With a ground-level entrance and an elevator, it allows for easy accessibility to strollers and wheelchairs. The large kitchen prepares daily meals and snacks fresh onsite. The outdoor play yards are divided by age group and provide age-appropriate learning materials and space to run off energy. Finally, the indoor gym not only offers a place for physical activity in inclement weather, it also provides space for our extra-curricular offering including various styles of dance classes, sports-jam, karate and more.
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Products and Services
Happy Clinic Daycare Childcare has two main service offerings: Full Time and Drop-in. In this chapter, the pricing model is explained in detail, as well as competitive advantages and key success factors.
Pricing Model
There are two primary service offerings: Full-time and Drop-in. The rates depend on the ages of children being taken care of. There are Five main age groups: Infant Care, Toddlers, Childcare, Kindergarten, and Out of School Care. The rates are competitive for the area. Payment options include credit, debit, cheque, cash, and e-transfer.
| Category | Full Time Rates/Month | Drop-in Rates Hourly/Daily |
| Infants Care (12-18 months) | $ 1,350.00 | $12/hr (80/day) 10hrs. max |
| Toddlers care (19 months – 3 yrs.) | $ 1,150.00 | $10/hr (60/day) 10hrs. max |
| Childcare/Preschool Care (3-5 yrs.) | $ 950.00 | $10/hr (60/day) 10hrs. max |
| Kindergarten | $ 850.00 | $10/hr (60/day) 10hrs. max |
| Out of School Care (Gr. 1-6) | $ 650.00 | $10/hr (60/day) 10hrs. max |
Competitive Advantage
Happy Clinic Daycare will have several competitive advantages over its competitors:
Strategic location: The center is located in a newly developed part of Happy Clinic, much closer to the residential areas and still accessible to City Health Campus and to the main highways. This location is both peaceful and accessible, which means that there will be less pollution and noise compared to facilities that are nearer to the establishments or within the complexes. It also has ample parking spaces and is within walking distance.
Skills, experience and work ethic of owners and staff: Daisy and Julian come from a diverse, widely-experienced background of education, teaching and child care both in America and abroad. As practicing educators themselves, they fully understand the child care process and they will also practice a hands-on approach. Also, the owners and the staff value continuing education and mentorship, and capability building programs will be conducted regularly so that Happy Clinic Daycare can find ways to innovate and continuously improve their services.
Lower staff-to-child ratio and lower price: This is very appealing to parents, especially with the need for physical distancing during the pandemic. The center strives to continuously balance this ratio to maintain good quality and a more focused approach to child development. Additionally, the company maintains child care fee levels that are 5-10% below the average of that of the large commercial chain child care fees.
- INFANTS – 12- 18 months (1:4)
- TODDLERS – 19- 36 months (1:6)
- Childcare – 3-4 y/o (1:8); 4-5 y/o (1:10)
- KINDERGARTEN – (1:15)
- OSC – (1:15)
New facilities: A new center that offers a new approach to child care and with new physical facilities benefits the local community. The center will be clean and orderly at all times, and equipment such as computers, learning materials, coloring sets, toys, and other tools are all brand new, well maintained, and replaced immediately if deemed necessary.
Collaborative and holistic learning experience: The educators believe that effective learning comes from collaboration between the center and the parents. They value participation, involvement and collaboration in designing learning experiences and individual mentoring for all enrolled children. Customer satisfaction is achieved when children are in a safe learning environment, which gives parents the peace of mind they need when they leave for work.
Unique and diverse curriculum: Happy Clinic Daycare Childcare is a facility which offers a unique and diverse curriculum that is suitable for children of diverse cultural backgrounds, stages in literacy and development, and other factors. The curriculum will include both indoor and outdoor activities, special events, and celebrations. Supervision of children will be for both their learning and their safety.
Key Success Factors
The key success factors for Happy Clinic Daycare Childcare would be:
- Product and Customers: enrollee targets per month are achieved, with opportunities to increase mainly with retained clients and customer referrals, high customer feedback score, schedule flexibility
- Finance: successful loan/grant application, revenue targets met, healthy pipeline of current and potential clients, government support
- Human Resources: qualified and well-trained staff, low employee turnover, experienced and supportive management
- Marketing and Advertising: strong market share, wide social media presence, and website visits are tracked and followed through
- Regulatory: licenses and permits are obtained, safety and quality seals are given, health and safety requirements are fulfilled
- Facility: site accessibility, quality toys and other learning tools and equipment, overall cleanliness and orderliness of child care rooms and other center amenities
Sales and Marketing Plan
Customer characteristics are identified to determine primary target segments of the market, as well as advertising strategies, sales funnel, key performance indicators and the Happy Clinic Daycare’ SWOT Analysis.
Target Customers
The target customer profile of Happy Clinic Daycare include:
- Working parents of 12-month to 5 year-old children
- Residing and/or working within the 5km radius of the center
- Open to working parents, single parents, young parents
- Low to average income families (around $60,000) are targets due to government subsidy programs
- Parents who opt for drop-in are welcome, however they are not priority segments
- Health care workers in SHC
- Immigrant parents – the center has native speakers of several languages aside from English
Key Channels
Search Engine Optimization (SEO): It is the process of making a website rank high in the search engine results pages (SERPs) for a certain keyword. This allows content to be visible and accessible to those searching for the term, or something similar to it. Happy Clinic Daycare plans to set up its own SEO or hire SEO consultants to optimize keywords such as “Child Care San Jose”, “Child Care Happy Clinic”, “Childcare Happy Clinic”, and others.
Content Marketing: It is an approach centered on consistently developing and distributing content in the form of blog posts, videos, infographics, tips, and articles to attract the target market. Parents value child care educators and managers who are both knowledgeable and friendly. By publishing content in social media sites, newspapers, and online forums, Daisy and Julian will be established as experts in the Happy Clinic area. For example, sharing a video tour of the center via Facebook live, answering questions to engage with viewers.
Email Marketing: This is commonly used to build the brand, keep customers informed and deliver marketing messages directly to a list of email subscribers. Email subscribers are more engaging, especially since the target segment are working professionals. Happy Clinic Daycare will build an email database by calling for sign-ups through email registration. A newsletter will be formed to provide them with updates, content, and announcements.
Social Media: In 2021 there were approximately 31.76 million social media users in America, across popular applications such as Facebook, Twitter, and TikTok. These channels are used to build the brand, grow the following, establish relationships and generate sales. Happy Clinic Daycare will create and maintain a Facebook page and integrate all marketing activities here, including SEO, Content, and maintaining direct contact with clients.
Offline Marketing: This is in the form of flyers, posters, newspaper advertisements, direct mail, telemarketing, events, trade shows, and open houses. The owners will work on offline marketing given its more targeted market. Flyers will be printed and distributed to households and to SHC, and once the center is established, there will be open houses for parents to see the new facilities. Happy Clinic Daycare’ owners and staff will also participate in community building activities in charities, schools, churches, and events.
Partnership Marketing: Building institutional partnerships is very effective in this setting, because Happy Clinic Daycare can directly promote to business owners, company managers, and hospital administrators in Happy Clinic and nearby. There may be special rates for partner organizations as well, potentially with SHC, FAS Gas, 7-Eleven, and other companies in the area. The owners will also seek partnerships with immigrant communities, starting with the Filipino community of Happy Clinic and nearby communities – a large and growing part of the population.
SWOT Analysis
A SWOT Analysis is created to scan the Happy Clinic Daycare Childcare’s current and future position in the market. The key is to maintain and improve strengths, convert weaknesses into strengths, make the most out of opportunities, and manage and monitor incoming threats.
| Strengths
● Strategic, accessible childcare center location ● Skills, experience and work ethic of staff ● Lower staff-to-child ratio and lower price ● New facilities ● Collaborative and holistic learning experience |
Weaknesses
● New player in an established market ● Less branches compared to competitors ● Initial start-up costs ● Need to process licenses and comply with special industry and provincial regulations |
| Opportunities
● Possibility of partnerships with companies, hospitals, other institutions ● Expansion of current facility ● Expansion into a new location ● Continuous government support in the form of subsidies, investments, and training ● Virtual and hybrid service offerings ● Developing a franchise model for nearby areas |
Threats
● COVID-19 situation and implications to physical facilities ● Entry of new players in the market given increased government support ● Economic crisis that may affect job security and amount of disposable income ● Consumer behaviour changes, such as shift of certain industries to teleworking
|
Operational Plan
The center is open Monday – Friday from 6:00AM to 7:00PM. The rates are as follows:
| Category | Target Capacity (First Year of Operation) | Full Time Rates/Month | Drop-in Rates Hourly/Daily |
| Infants Care (12-18 months) | 12
|
$ 1,350.00 | $12/hr (80/day) 10hrs. max |
| Toddlers care (19 months – 3 yrs.) | 16 | $ 1,150.00 | $10/hr (60/day) 10hrs. max |
| Childcare/Preschool Care (3-5 yrs.) | 20 | $ 950.00 | $10/hr (60/day) 10hrs. max |
| Kindergarten | 10 | $ 850.00 | $10/hr (60/day) 10hrs. max |
| Out of School Care (Gr. 1-6) | 30 | $ 650.00 | $10/hr (60/day) 10hrs. max |
Health & Safety
The Health and Safety standards of Happy Clinic Daycare is guided by the California Health Services Health and Safety Guidelines for Child Care Facilities.
COVID-19 guidelines: Happy Clinic Daycare abides by all COVID-19 guidelines by the Government of California. The management will follow all public health orders for the protection of staff, parents and children. Also, they are in support of programs such as free rapid tests and personal protective equipment. The premises are regularly cleaned and sanitized, including all toys and learning materials. Staff wear face masks and alcohol stations are installed in key areas such as entrances, toilets, and play areas.
Maintenance of the facility: In-house and on-call maintenance staff ensure cleanliness, orderliness, and quality of Happy Clinic Daycare. Direct contact with on-call electricians, plumbers, mechanics and engineers from the Happy Clinic area are established. Regular maintenance and cleanliness checks are performed by staff in common areas, toilets, and offices.
Childproofing: Child-proof safety gates and barriers are installed, especially on stairs and climbing areas. Edges and corners are sealed with bumper covers. Play area floors have soft mats. There are safety bars on windows to prevent children from climbing out. Safety outlet plugs are installed to protect children from electric shocks. Finally, doors are double-locked to keep children inside.
First Aid: First aid kits are installed in key areas of the center. All staff are trained to respond to health emergencies, tend to wounds and bruises, and perform first aid for choking or breathing difficulties. The emergency hotlines are posted in plain view. Meanwhile, the nearest hospital, SHC, is 6-minutes drive and accessible for ambulances.
Fire safety: Fire extinguishers are placed in several areas in the building. Emergency exit doors are clearly marked and lit. Fire drills are regularly conducted with students and staff. Happy Clinic Fire Station No. 41 is just three minutes away from the center.
Food safety: Food is prepared and stored in proper storage and refrigerators. The kitchen’s cleanliness and orderliness are maintained. Educators are also aware of food allergies or special diets of children (allergies, religious reasons, gluten or lactose intolerance, etc.)
Garbage and waste disposal: Proper waste disposal is observed in accordance with Happy Clinic and San Jose regulations and ordinances. There are proper waste segregation and disposal methods by the staff. Biodegradable, non-biodegradable and recyclable bins are clearly labeled, and children are educated regarding the importance of proper garbage disposal.
CCTV and Security: A CCTV system is installed inside and outside the center, and it is monitored by security/admin staff in the office. Regular inspections are conducted to ensure safety and security of children and staff. Staff are also trained on how to call police if necessary.
Regulations: The center will apply and comply with the requirements for Child Care Licensing, Child Care Staff Certification, Police Check with vulnerable sector, and First Aid Certificate.
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Equipment & Inventory
- Office Equipment – tables, desks, chairs, computers
- Maintenance Equipment – toolboxes, vacuum cleaners, mops
- Washroom Supplies – soap, alcohol, tissue
- Kitchen Supplies – kitchen utensils, refrigerators, storage
- Storage Units – storage units, boxes
- Safety Equipment – childproofing supplies, smart plugs, gates
- Games – board games, chess, checkers, UNO cards
- Manipulative Toys – action figures, animals, stuffed toys
- Art equipment and supplies – paper, paint, color pencils, erasers, pencils, pens
- Health and safety supplies – first aid kits, gauze, basic medicine for kids
- Cooking equipment – toy cooking utensils and kitchen supplies
- Books and Storytelling – books, interactive books, coloring books, shelves
- Listening Equipment – CDs, multimedia players, earphones
- Soft Spaces – couches, bean bags mats
- Culturally Inclusive Materials – books and magazines in foreign languages
Location
2225 W Street San Jose, California
Accessible via Happy Clinic Grove SE, Happy Clinic Way, 212 Avenue and the nearest highway is Monterey Hwy
Happy Clinic is the primary market for the center. It is an up and coming residential and commercial community in San Jose, California. There will be a township project to be constructed here, meaning there will be more families occupying condominiums and townhouses. There will also be a X-Train system passing through. It is also the location of the City Health Campus, which is a major hospital for the region at 44-acres. As per the recent census, it is home to 1,134 residents.
Secondary markets for the center are Palo Alto and Santa Clara. This is made possible by the fact that some residents here work near Happy Clinic, making the center a “halfway home” facility for their children while they are working. Palo Alto is much larger with 17,607 residents, while Santa Clara has 11,857 residents.
The growth of Happy Clinic Daycare is predicated on the development of Happy Clinic and of nearby areas. Other than major developments, there is City Health Campus – a full-service 272-bed hospital that supports over 19,000 inpatients, 70,000 emergency visits, 3,000 births, 10,000 surgeries and 400,000 outpatient visits every year. It is equipped with amenities beyond hospital care – it also has community services, wellness areas, and treatment facilities. It has over 3,500 staff, physicians and volunteers, which will be a target market for Happy Clinic Daycare. The hospital is only a 6-minute drive from the center.
Happy Clinic Daycare Childcare Facilities:
- Separate rooms for Babies/Infants and Toddlers with toilets and changing tables in each room
- Receiving area/counter for the front desk
- Management Office/HR office/Staff Room
- Sanitization Area
- Two separate Bathrooms for Boys and girls (3 Cubicles each)
- Inside Gym
- Childcare
- Kindies/Out of School Care Areas
Risk Analysis
COVID-19 Health Risk: COVID-19 infections are at a record high recently, as the Omicron variant continues to spread through the rest of California. As of January 17, 2022, there are 1,007 hospitalizations in the entire State, with 82% of ICU beds occupied. Positivity rate is at 39%, which is considered to be very high compared to previous outbreaks. These developments have prompted schools to postpone face-to-face classes, but Childcare centers remain open.
- Mitigation Plan: Happy Clinic Daycare strictly adheres to COVID-19 guidelines by the Government of California. The management follows public health orders for the protection of staff, parents and children. The premises are regularly cleaned and sanitized, including all toys and learning materials. Staff wear face masks and alcohol stations are installed in key areas such as entrances, toilets, and play areas.
Economic impact of the pandemic: There has been a change in working arrangements for Canadians due to the pandemic. According to Statcan, 32% of employees ages between 15-69 opted to work from home, meaning they would choose to keep their children at home instead of taking them to childcare centers. With an unemployment rate of 9.6%, the market for childcare would continue to suffer due to decreased disposable income and tendency of families to work from home or be unemployed. This is a risk to the company, as these factors decrease the overall demand for childcare services in the area.
- Mitigation Plan: There are industries wherein employees cannot perform their jobs at home, such as healthcare, construction, and service businesses. The center will focus its marketing efforts on these sectors, while remodeling to ensure safe physical distancing between children and staff.
Emergencies and Calamities: The City of San Jose published a 2018 Disaster Risk Report, outlining each hazard, including: an analysis of its risk, relevant historical events, and key mitigation work being undertaken by The City. The information in this tool comes from their Disaster Risk Assessment (DRA) process. It discusses the effects of Climate Change, and categorizes risks depending on consequence, livelihood, risk level and risk trend. The site of Happy Clinic Daycare has low to moderate risk for flooding at the Bow River, disruption to critical infrastructure, and cold weather.
- Mitigation Plan: Happy Clinic Daycare closely coordinates with government officials on managing and responding to every crisis or emergency event. The owners take Disaster Risk Management seriously, and are incorporating emergency action plans made by San Jose Emergency Management Agency. There will also be regular training and drills for children and staff. Emergency contact information of all children are recorded and coordinated.
Management Team
Julian Carter is the co-founder and Director of Happy Clinic Daycare Childcare. She brings in over 11 years experience in childcare, management, and teaching. She is currently the Childcare Supervisor at Funhouse Playcare, where she maintains a safe and interactive learning environment for children, assists in child development, and coordinates with parents on their children’s progress. She is known to be a true professional at her work, using her skills in activity planning, monitoring, and coordinating childcare staff for safe, secure and appropriate care in compliance with Licensing Regulations.
Julian has a Bachelor’s Degree in Education from Singapore, and has a Diploma in Education from East West College, San Jose. Finally, Julian has a Level 3 Childcare Certification, as well as Basic Childcare and First Aid.
Daisy White is Julian’s Co-founder and Director. She has 25+ years of professional experience in education, healthcare, and childcare. She is currently affiliated with 1st Class Childcare, where as Program Supervisor, she aids in the development of Out-of-School children, provides healthcare information and first aid, and leads her team of educators and administrators. With Happy Clinic Daycare she will oversee curriculum design, instructional delivery, and development of student assessments.
Aside from being a Licensed Nurse and Teacher, Daisy also completed two Masters Degrees in Education – one from Singapore State University and the other from Nanyang Colleges. In addition, she is holder of several certifications, including a Level II Child Care Qualification, First Aid/CPR, Medication Assist, and many others related to education and healthcare.
Key Personnel
Director
- Ensure a safe, happy, and stimulating environment for children.
- Manage and coordinate curricula with staff that complies with state and federal requirements.
- Ensure that center facilities are safe for children and comply with laws and regulations.
- Evaluate and purchase materials, equipment, and supplies.
- Manage and support teaching staff and promote their professional development.
- Interview, hire, and train new staff members, ensuring they meet all policies and legal requirements.
- Complete ongoing training and courses to remain up to date on Childcare standards and procedures.
- Communicate and meet with parents regarding their children and the center’s policies.
- Manage and oversee the budget and accounts and ensure that the center remains profitable.
- Develop and facilitate a marketing and communications plan.
Requirements:
-
- Associate’s or bachelor’s degree in a related field.
- Early childhood education experience may be preferred.
- License is required.
- Comply with local, state, and federal laws governing child care.
- Excellent written and verbal communication skills.
- Strong leadership and interpersonal skills.
- Excellent organizational, problem-solving, and time-management skills.
- Friendly and approachable demeanor.
- Maintain a professional appearance, attitude, and work ethic at all times.
Program Supervisor
- Discuss progress and problems of children at staff meetings
- Bathe, diaper and feed infants and toddlers
- Engage children in activities by telling stories, teaching songs and preparing crafts
- Prepare snacks and arrange rooms or furniture for lunch and rest periods
- Submit written observations on children to early childhood educators or supervisors
- Supervise staff, trainees or volunteers
- Order supplies and equipment
- Assist early childhood educators or supervisors in keeping records
- Attend staff meetings to discuss progress and problems of children
- Plan and organize activities for school-age children in child-care programs before and after regular school hours
Educators
- Lead activities by telling or reading stories, teaching songs, taking children to local points of interest and providing opportunities to express creativity through the media of art, dramatic play, music and physical activity
- Plan and maintain an environment that protects the health, security and well-being of children
- Assess the abilities, interests and needs of children and discuss progress or problems with parents and other staff members
- Observe children for signs of potential learning or behavioral problems and prepare reports for parents, guardians or supervisor
- Guide and assist children in the development of proper eating, dressing and toilet habits
- Establish and maintain collaborative relationships with co-workers and community service providers working with children
- May plan and organize activities for school-age children in child-care programs before and after regular school hours
- May supervise and coordinate activities of other early childhood educators and early childhood educator assistants.
- Support early childhood educators in carrying out programs that promote the physical, cognitive, emotional and social development of children
- Engage children in activities by telling stories, teaching songs and preparing crafts
- Prepare snacks and arrange rooms or furniture for lunch and rest periods
- Assist with proper eating, dressing and toilet habits
- Submit written observations on children to early childhood educators or supervisors
- Maintain Childcare equipment and assist in housekeeping and cooking duties
- Attend staff meetings to discuss progress and problems of children
- May assist early childhood educators or supervisors in keeping records
Office Administrator
- Oversee and coordinate office administrative procedures
- Review, evaluate and implement new administrative procedures
- Establish work priorities and ensure procedures are followed and deadlines are met
- Coordinate and plan for office services such as accommodation, relocation, equipment, supplies, forms, disposal of assets, parking, maintenance and security services
- Assemble data and prepare periodic and special reports, manuals and correspondence
- Delegate work to office support staff
Financial Plan
Pro Forma Income Statement
Pro Forma Cash Flow Statement
Pro Forma Balance Sheet
