Home Care Business Plan
This home care business plan sample is focused on the growing home care industry in Chicago, Illinois. We hope this sample provides you with a brief foundation for starting your own home health care company. Our home care business plan writers crafted this sample for your review.
EXECUTIVE SUMMARY
“3H Homecare Ltd.” (herein also referred to as “3H Homecare”, “3H – Chicago” and “the company”) was federally incorporated on January 21, 2023, in the city of Chicago, by Founders Mr. Justin Humprey and Mr. Vincent Kent. 3H Homecare is in the process of purchasing a franchise of “3H Franchise Systems, LLC” for the Chicago Metropolitan Area.
This home healthcare business is the result of several years of close observation, as most people who become ill at home require extensive medical attention and care. This is all the more applicable for the elderly and those who cannot afford to commute to a medical facility. The Founders are both medical graduates and experienced entrepreneurs with expertise working with marketing firms that deal with Fortune 500 companies.
Personalized home care has become an important part of the American healthcare system, as it improves patients’ quality of life, and lowers overall healthcare costs. Personalized home care can aid in addressing some of the issues with the American healthcare system, such as overcrowded hospitals and lengthy wait times for various treatments. By providing care in the patient’s home, personalized home healthcare services can help free up hospital beds, reduce the overall burden on the healthcare system, and reduce the risk of hospital-acquired infections. All while maintaining the highest possible standard of care.
To launch 3H – Chicago, the company is seeking a $198,400 loan to purchase the franchise, support leasehold improvements, supplies and for initial working capital. The repayment of the loan is ensured through the steady cash flow, which the business will generate over time, along with increased revenue.
The company’s success will be driven by the Founders’ combined expertise and a unique blend of education and experience. 3H Homecare will offer personalized home care services across the Chicago Metropolitan Area, thus expanding the 3H brand to North America’s northernmost city. This business plan outlines the strategy for the long-term business development of 3H – Chicago, and the impact on the local community.
BUSINESS OVERVIEW
3H – Chicago will offer in-home care for patients within their private space, be it an independent or assisted living community. Furthermore, 3H Homecare will make a concerted effort to provide targeted care to seniors coping with dementia through evidence-based care.
DementiaWise is 3H’s exclusive DementiaWise program, which has personal support workers who are specially trained to engage and enhance the lives of those with Alzheimer’s disease and other forms of dementia while providing support and education for friends and family members. 3H Homecare has a wide suite of in-home nurse assessments, customized care plans, and ongoing evaluations covered through this range of services provided by the company:
MISSION STATEMENT
Our mission is to offer seniors with quality and punctual in-home care, enabling them to maintain independent living in the comfort of their own homes.
VISION STATEMENT
Our vision is to be the most trusted and dependable home care provider, delivering compassionate and personalized care to seniors in their homes.
CORE VALUES
All business activities and decisions will be guided by the following core values:
Care like family
At 3H, every patient is treated with the same level of care as a family member. The company is dedicated to providing effective and efficient support to all patients, with highly trained staff available to respond to any concerns.
Serve passionately
3H has a highly skilled team that is passionate about providing the best possible care. The company follows a thorough recruitment and screening process to ensure compliance with American employment and labor laws.
Dignity matters
3H believes that every patient deserves to be treated with dignity and respect. The company provides customized care plans that prioritize patient privacy and dignity.
Be present and engaged
3H offers personalized care plans that are designed to meet the specific needs of each client. The experienced staff are equipped to handle medical emergencies and are available to assist families throughout the medical process.
Fun and engaging
3H’s programs are designed to engage patients in meaningful activities while providing medical aid. The company aims to make the medical process enjoyable and positive for both patients and their families.
MARKET ANALYSIS
To support strategic planning along with the successful initiation of 3H across the Chicago region, this market analysis will provide insights into the current state and trends of the American home healthcare industry, as well as relevant government regulations and its competitive landscape.
Home Healthcare in the US
It is estimated that about 2 million Americans or 8% of the population aged 15 years and older have received some form of home care help to cope with a long‑term health condition, disability, or aging needs. However, a significant segment of the population still requires personalized medical aid and cannot reach a medical facility in time for any emergency.
Services that are provided at the patient’s bedside can often meet their health and support-related care needs. For example, formal care providers can provide services at home such as nursing care, physiotherapy, occupational or speech therapy, nutrition counseling, assistance with medical equipment or supplies, and personal or home support including bathing, housekeeping, and meal preparation. When professional home care services are offered, it can reduce the burden on family caregivers like relatives and friends, all while having a beneficial impact on society and the health care system.
Challenges in the home care Industry
The healthcare services offered in the US are primarily focused on its senior citizens and are intended to cater to their needs with timely medical aid and assistance. However, home care for seniors in the US is a complex and challenging issue, with a number of factors contributing to its inadequacy. One of the primary challenges facing home care services is insufficient funding. Home care programs are often underfunded, which limits the number of caregivers and services available to seniors. This can result in long waitlists and limited availability for seniors who require assistance, leading to a decline in their quality of life. Besides that, home care services are not available 24/7, which can be problematic for seniors who require round-the-clock assistance. This can lead to seniors being unable to access the care they need when they need it, which can result in further health complications.
Another contributing factor to the inadequacy of home care for seniors is the inconsistent quality of care provided. The quality of home care services varies widely across different regions and providers, which can result in uneven access to care and inconsistent levels of service for seniors. This inconsistency can also lead to confusion and miscommunication, which can result in gaps in care and potentially dangerous situations for seniors.
MARKET TRENDS
The home healthcare market in the US is one of the fastest growing and largest segments of the healthcare sector. Current market trends in the American home healthcare sector include some of the following:
Technological developments: America’s home healthcare sector is benefiting from significant technological developments that allow patients to receive more individualized and effective treatments. Patients can receive care in the comfort of their own homes thanks to telehealth, remote monitoring, and other technological advances in home health care. America’s population is aging rapidly, and an increasing number of seniors require home health services. In the coming years, this trend is expected to continue to support the expansion of the home healthcare industry.
Shift to community-based care: There is a growing trend in the US toward community-based care, which places more emphasis on providing care in the home and community rather than in hospitals or other healthcare facilities. As more and more patients require care in their homes as a result, this is fueling the growth of the home healthcare industry.
Greater emphasis on wellness and prevention: America’s healthcare system is placing greater emphasis on wellness and prevention to keep people out of hospitals and in good health. As a result of this trend, which is driving growth in the home healthcare sector, more patients are seeking preventive and wellness care in their homes.
GOVERNMENT REGULATIONS
Home healthcare services are not publicly insured through the US Health Act in the same way as hospital and physician services. In America, most home and community care services are delivered by provincial, territorial, and municipal governments. The federal government provides funding support through transfer payments for health and social services. The federal government also delivers home care services to First Nations on-reserve and Inuit in designated communities, members of the armed forces and the RCMP, federal inmates, and eligible veterans. Health US is engaged in research and policy analysis on home and community care across the US.
FEDERAL REGULATIONS
The federal government of the US supports home healthcare services for seniors and other vulnerable groups through a variety of policies and programs. Among these measures and initiatives are:
US Health Transfer: Via the US Health Transfer, the federal government contributes money to the states and territories to support healthcare services, particularly home healthcare services.
Home care and community care: The federal government funds the states and territories’ provision of home care and community care services. These services could include, among others, nursing care, personal care, and respite care. This grant is intended to assist seniors and other people with chronic illnesses in receiving care in their homes and communities.
Assisted Living: The federal government funds assisted living programs, which are designed to help seniors who need some assistance with activities of daily living, such as getting dressed, bathing, and preparing meals. Seniors who wish to live independently in their own homes or in communal settings can do so with the aid of this support.
Aging in Place: The Aging in Place program offers financial support for house adaptations and modifications, such as wheelchair ramps, grab bars, and stair lifts, that can assist seniors in aging in place and maintaining their independence and safety in their own homes.
Long-Term Care: The federal government funds long-term care services, which may include nursing facility care, assisted living, and home care, among other things. These services are designed to assist seniors and other people with long-term care and support needs who have chronic health issues.
Palliative Care: To assist people with life-limiting illnesses and their families, the federal government funds palliative care programs, including home-based palliative care. Home and community care for Indigenous peoples: The federal government offers money to assist Indigenous communities in creating and implementing home and community care services that are sensitive to their cultural needs.
Mental health and addiction: The federal government offers funds to support home-based services as well as other mental health and addiction programs for those who are struggling with these problems.
The federal government’s policies and programs are generally geared toward assisting with the provision of home healthcare services for senior citizens and other vulnerable groups. In order to enhance independence, wellness, and quality of life, these policies and initiatives are designed to assist people in receiving care in their own homes and communities.
The Occupational Health and Safety Regulations require that in-home care providers ensure a safe working environment for their employees. The Criminal Code of US includes provisions related to abuse and neglect of vulnerable individuals receiving in-home care. It’s important to note that specific requirements may vary depending on where you live in the US and that many of these laws and regulations are also enforced at the provincial and territorial level.
COMPETITIVE ANALYSIS
The American Home Healthcare Industry already has fairly reputed and well-known in-home care companies operating in and around the Chicago region. In order to establish and capture a share of the market, the company has conducted a competitive analysis to understand its primary local competitors to better differentiate 3H.
PRODUCTS AND SERVICES
3H is a premier provider of in-home care with locations in the U.S. and US. 3H helps seniors live independently in their own homes. The company provides staff that can serve in any setting the patient calls home, whether a private home, assisted living community, or skilled care facility.
Apart from personal care, which includes round-the-clock assistance with effective management of the individual’s personal space while providing care, along with transitional and coordinated care, which is to reduce one’s risk of hospital readmission. At 3H, there are many steps in place to help people who have been in a hospital, a rehabilitation center, or a skilled nursing facility get back to their homes safely. Some of the services offered by 3H include:
Alzheimer’s Disease and Dementia Care
Alzheimer’s disease and dementia care support is one of the key services that 3H -Chicago provides. The company is aware that people with dementia do well with regular routines and highly structured environments. Structured environments keep their minds active and spirits lifted, adding meaning and dignity to patients’ lives.
In line with this, the team provides a wide range of services for people with dementia and their families. The experts at 3H construct an individual Structured Program Plan (ISPP) and the ISPP is regularly reassessed and updated. This provides patient’s families with a regular schedule of things to do that are both useful and fun.
Respite Care Services
Respite care for seniors provides temporary relief for primary caregivers who are supporting an elderly family member or loved one. Services offered can vary based on the specific needs of the senior and caregiver. At 3H, respite care services meet a broad range of situations including light housekeeping services, personal hygiene care, daily medical attention, personal care, medication management, meal preparation, transportation, company, light housekeeping, and skilled nursing care. Respite care providers develop a customized care plan based on the senior’s individual needs and preferences. It’s important to work with a reputable provider to ensure that the senior receives quality care while the caregiver takes a much-needed break.
Disability Management Services
Disability management services offered by 3H aim to support individuals with disabilities. These services may include vocational rehabilitation, symptom and condition management, as well as additional wellness programs to help the individual manage their condition and prevent further complications. With the company’s disability management services, 3H Homecare helps patients to be more independent, improve their quality of life, and make it easier for them to be a part of society.
COMPETITIVE ADVANTAGES
The following competitive advantages will help differentiate the company from existing competition:
Rise in demand for in-home care: In the US, due to the rising economic growth, people are more interested in long-term health and wellness. Diabetes patients need devices to monitor their sugar level, check pregnancy, increase the demand of pregnancy strips, and monitor their blood pressure, resulting in increased demand for devices such as blood glucose monitors, sphygmomanometers, and others. Home healthcare management service helps manage chronic diseases such as diabetes, heart failure or chronic obstructive pulmonary disease (COPD), and cancer. 3H has a substantial amount of staff and experts within the team to meet the rising demand for in-home care.
Convenience: In-home healthcare provides patients with the convenience of receiving medical care in the comfort of their own homes. This is especially important for older or disabled people who might have trouble getting to a hospital. With in-home healthcare, patients don’t have to go to hospitals or clinics, which can take time, be uncomfortable, or even be dangerous in some cases. By receiving care at home, patients can also maintain their daily routines and independence, which can improve their overall quality of life. 3H allows the patient to enjoy better convenience with customized care plans to meet the patient’s and their family members needs.
KEY SUCCESS FACTORS
Though the in-home healthcare market is fairly competitive, the company has an opportunity to infiltrate the local market by investing in the following key success factors:
Quality of Care: Providing high-quality care to patients is essential for any new entrant in the in-home healthcare industry. Patients and their families will expect the same level of care and attention from new providers as they receive from established players. 3H is able to ensure that the care provided to patients will be of the highest standards and not compromised in any way or form.
Innovative Services: Offering innovative and unique services that address unmet needs in the market is how 3H chooses to stand out from its competition. For example, the company offers specialized care for patients with specific conditions, or using advanced technology to provide remote monitoring and virtual care.
Cost-Effective Solutions: The company’s cost-effective solutions for patients and their families is by far the most significant differentiator in the in-home healthcare industry. This involves finding ways to reduce costs without compromising on the quality of care, or developing innovative financing models that make in-home healthcare more accessible.
Regulatory Compliance: Compliance with relevant regulations and licensing requirements is essential for all new entrants in the in-home healthcare industry. This includes ensuring that all caregivers and staff are properly licensed and trained, and that all services and treatments are provided in accordance with relevant regulations and standards.
Partnerships and Collaborations: By developing partnerships and collaborations with other healthcare providers and organizations, 3H is able to effectively advance ahead in this industry.
Technology: 3H is aware that technology plays a vital role in the in-home healthcare industry, and it has made it an essential component to invest in for all the latest tools and systems thus ensuring that there is efficient and effective delivery of care.
SALES AND MARKETING PLAN
The sales and marketing plan outlines 3H’s approach to reaching its target customer base and growing as an in-home healthcare service. This section examines the key channels the company will use to promote its services. Additionally, the plan will identify the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.
TARGET CUSTOMERS AND CHANNELS
3H has identified its target customers as seniors and disabled people who are seeking in-home and personalized care. This section reviews the key customer demographics, channels, and the strategies that will be used to attract and retain customers.
SENIORS
According to the American Institute for Health Information (AIHI), there were 2.2 million seniors (aged 65 and older) in the US in 2019 who reported having at least one chronic health condition that required ongoing support. This represents approximately 54% of the senior population in the US.
While not all seniors who have chronic health conditions require in-home healthcare support, many may benefit from some level of home-based care to manage their conditions and maintain their independence. The need for in-home healthcare support can vary depending on the senior’s health status, functional abilities, and social support network.
It’s important to note that the demand for in-home healthcare support is expected to grow in the coming years as the senior population in the US continues to increase. By 2031, it’s estimated that seniors will make up 23% of the American population, up from 17% in 2019. As such, there will likely be an increasing need for in-home healthcare support to meet the healthcare needs of this growing demographic.
Key Channels:
Reaching senior citizens in the US requires a targeted approach, as this demographic group has different media consumption habits and preferences than younger age groups. The following channels have been identified to effectively reach seniors in the Chicago Metropolitan Area.
Television: Television remains a popular medium among senior citizens in the US, with many seniors watching news, sports, and entertainment programs. Advertisements on local TV channels, particularly during primetime hours, may be an effective way to reach this demographic.
Print Media: Print media, such as newspapers and magazines, are still widely read by seniors in the US. Advertisements in local or national publications that cater to seniors, such as Seniors’ Guide or Zoomer Magazine, can help to reach this demographic.
Radio: Radio is a popular medium for seniors in the US, particularly for news, talk shows, and music programs. Advertisements on local radio stations that cater to seniors or offer relevant programming can be an effective way to reach this demographic.
Direct Mail: Direct mail can be an effective way to reach seniors in the US, as many still prefer physical mail and may not be as active online as younger demographics. Direct mail campaigns targeted at senior housing communities, assisted living facilities, and retirement homes can help to reach this demographic.
Social Media: While not as popular among seniors as among younger demographics, social media is still a growing medium for seniors in the US. Facebook and LinkedIn, in particular, have a large user base of seniors. Targeted social media advertising or organic content that caters to seniors may be effective in reaching this demographic.
Community events: Participating in community events or sponsoring events that cater to seniors can be an effective way to reach this demographic. Examples include senior center activities, health fairs, and caregiver support groups.
Referral marketing: Word-of-mouth referrals are important for seniors in the US when choosing healthcare services. Building relationships with healthcare providers, senior organizations, and community leaders can help to generate referrals and increase brand awareness among this demographic.
DISABLED PEOPLE
Since disabled people frequently have complex healthcare needs that call for continuing support and assistance, they represent a crucial target market for in-home tailored care. Disabled individuals may receive a variety of services including personalized services that are tailored to their specific needs, maintaining their independence, addressing their health problems, and improving their quality of life. Because of their physical restrictions, disabled people are a primary target market for in-home patient assessment. People with disabilities can keep their freedom and quality of life with the support of this service. Disability-specific health needs can be met by the individualized care plans provided by in-home tailored care, ensuring that handicapped people get the care they require to properly manage their diseases.
For disabled people, accessibility is another aspect that emphasizes the value of in-home personalized care. While seeking healthcare outside the house, they could encounter accessibility challenges related to transportation or physical accessibility. Assuring that individuals receive the care they require in a way that suits them, in-home tailored care can offer healthcare services in the privacy of their own homes.
Key Channels:
The following channels have been identified to reach people of disabilities in the Chicago Metropolitan Area:
Referrals from healthcare professionals: Healthcare professionals, such as doctors, nurses, and social workers, can play a critical role in connecting disabled individuals with in-home healthcare services. They can assess the individual’s needs and make referrals to appropriate providers. For example, a doctor may refer a patient who needs skilled nursing care to a home health agency that provides nursing services.
Word of mouth: Word of mouth referrals can be a powerful way to reach disabled individuals with in-home healthcare services. This can include referrals from family members, friends, and other acquaintances who have experience with in-home healthcare services. Providers can encourage satisfied clients and their families to refer others in need of similar services.
Online directories and search engines: In-home healthcare service providers often have websites and can be found through online directories and search engines such as Google. These resources can be used to find providers in a specific geographic location or who specialize in a particular type of care.
Social media: Social media platforms like Facebook, Twitter, and LinkedIn can be used to promote in-home healthcare services to people with disabilities and their caregivers. Providers can share information about their services and post testimonials from satisfied clients. They can also use social media to engage with potential clients and answer questions about their services.
Local community organizations: Local community organizations, such as disability advocacy groups, can be a valuable resource for connecting disabled individuals with in-home healthcare services. These organizations may have information about local providers and can make referrals to appropriate services.
PATIENTS AND FAMILIES OF PATIENTS
One of the primary target markets for 3H includes the patients and their families as they are the ones who will mostly opt for in-home care services. This can be in the form of medicine management and physical therapy.
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KEY PERFORMANCE INDICATORS
Customers
- Average service value per customer
- Customer lifetime value
Financials
- Gross margin
- Net profit margin
- Maintain positive cash flow throughout the year
Human Resources
- Annual employee satisfaction rate of 90%
- Annual employee retention rate of 95%
- Fill vacancy within 30 days
- Provide at least 50 hours of training and development per employee per year
- Maintain a diverse and inclusive workforce
Marketing and Advertising
- Increase website traffic by 5% monthly
- Maintain a net promoter score of above 70
- Increase social media following by 10% year-on-year on all major platforms
- Secure at least 30 positive media mentions or features per quarter
SWOT ANALYSIS
Strengths
- Innovative and technologically advanced platform that offers personalized and on-demand home care services
- Multi-channel marketing strategy that targets various stakeholders involved in the care process
- Diversified revenue streams with B2C, B2B, and B2G approaches
- Attractive compensation model for PSWs, with the lowest commission rate in the market
Weaknesses
- Limited brand recognition and market presence compared to established competitors
- Dependence on the availability of qualified and reliable PSWs
- Limited financial resources, which may impact the company’s ability to invest in growth initiatives and compete with larger players
- Difficulty in scaling and maintaining quality control as the company grows.
Opportunities
- Growing demand for home care services due to the aging population and preference for in-home care.
- Expansion opportunities into other American states and potentially other countries
- Increasing acceptance and utilization of technology-based healthcare services
- Partnership and collaboration opportunities with hospitals, clinics, and insurance providers
Threats
- Intense competition from established home care agencies
- Economic downturns or financial instability that could lead to a decrease in demand for home care services
- Changes in regulations and licensing requirements that may impact operations or increase costs
- Cybersecurity threats and risks associated with storing sensitive patient information
OPERATIONAL PLAN
Illinois has a robust health and safety system that is overseen by the Illinois Occupational Health and Safety (OHS) department. The department’s mandate is to ensure the health and safety of workers by setting and enforcing workplace safety standards and providing training and education on occupational health and safety.
Illinois also has a public healthcare system that provides medical services to all its residents, regardless of their ability to pay. The Illinois Health Services is responsible for the delivery of healthcare services across the state. The AHS provides a range of healthcare services, including hospitals, clinics, and specialized healthcare services.
It’s important to note that the COVID-19 pandemic has had a significant impact on the health and safety conditions in Illinois, as it has in many other regions around the world. The Illinois government has implemented various measures to help curb the spread of the virus, including mask mandates, social distancing requirements, and vaccination campaigns.
LOCATION
Some general considerations and key factors that make a particular area a good target for marketing in-home healthcare services, and in this case, the 3H in-home healthcare services include:
- Places with a high rate of disability may also be a good target for in-home healthcare services. Disabilities can range from physical limitations to cognitive and developmental disabilities, and individuals with disabilities may require assistance with daily activities or medical care.
- Those places with high rates of chronic conditions such as diabetes, heart disease, or respiratory illness may be a good target for in-home healthcare services. Individuals with chronic conditions often require ongoing medical management and support, which can be provided in the home setting.
- If a place has a particular growing population it may also be a good target for in-home healthcare services. As the population grows, the demand for healthcare services is likely to increase, including the demand for in-home healthcare services.
- An area with a supportive healthcare infrastructure may also be a good target for in-home healthcare services. This may include hospitals, clinics, and other healthcare providers that can refer patients to in-home healthcare services and collaborate with in-home healthcare providers to provide coordinated care.
Based on these factors, the Chicago Metropolitan Area in Illinois may be a good target for marketing in-home healthcare services if it has a higher proportion of elderly residents or individuals with disabilities, a high rate of chronic conditions, a growing population, and a supportive healthcare infrastructure. There are 1,010,895 residents in Chicago, with an average age of 38.4. Males make up 49.8% of the population, while females account for 50.2%. Locals under 14 years old represent the largest age group in Chicago (184,115 individuals), followed by those aged 25 to 34 (165,490 people).
RISK ANALYSIS
Shortage of Qualified staff
Description: 3H ensures that success relies on having a dependable and competent workforce of qualified staff. Failure to recruit enough care providers could result in service disruptions, decreased customer satisfaction and loss of revenue.
Mitigation Plan: In addition to offering a competitive compensation plan, the company will utilize multiple recruitment channels, such as job posting websites, social media platforms, and referral programs, to reach a wider pool of potential care-givers.
Legal and Regulatory Compliance
Description: 3H is subject to various regulations and legal requirements, including licensing and certification requirements, as well as compliance with health privacy laws and regulations. Failing to comply with these regulations could result in fines, penalties, legal action, and damage to the company’s reputation.
Mitigation Plan: The company will hire legal consultants to ensure compliance with applicable laws and regulations, and regularly review and update the company’s policies and procedures. 3H will always invest in training and development to ensure that the contractors remain aware of and adhere to legal and ethical standards.
Data Breaches
Description: A data breach could have severe consequences for the company. This can potentially compromise the sensitive personal and medical information of patients and PSWs. This could lead to a loss of trust from customers, legal and financial penalties, and significant reputational damage.
Mitigation Plan: The company will implement robust security measures to protect patient data, including encryption, firewalls, and regular security audits. The company will also provide training to employees on data security best practices and establish an incident response plan in case of a breach.
MANAGEMENT TEAM
The following organizational structure outlines the companies’ coordination system:
Justin Humprey
CEO
As a Bachelor of Physiotherapy with decades of experience working with marketing firms that deal with fortune 500 companies, Justin Humprey brings a unique perspective and skill set to the table. His experience in the health industry, combined with his business acumen, makes him an ideal candidate for this opportunity.
Justin’s leadership and mentoring skills are demonstrated through his prior roles as a Field Support Team Lead, District Team Lead, and Store Manager at OSL Retail Services Inc. He provided comprehensive support to stores, coached teams, performed audit checks, and ensured exceptional customer service. His ability to manage cash, staff, and merchandise is a testament to his strong work ethic and attention to detail.
Moreover, Justin has owned RS All Day Grill since June 2021, demonstrating his franchising experience. He supervised staff, maintained inventory, and ensured a clean, friendly, and hygienic sales environment in his prior roles as an Assistant Manager at Mac’s Convenience Store and Subway US, Brantford. These experiences highlight his proficiency in promotions and advertising skills.
Justin’s diverse skill set and experience make him a valuable asset to any organization. He is proficient in Microsoft Office, Adobe Products, Windows, and Outlook, which enables him to work efficiently and effectively. His positive and professional attitude towards coworkers and customers, combined with his self-motivation and ability to prioritize effectively, makes him a quick learner and a valuable addition to any team.
In summary, Justin’s combination of health professional background, business experience, leadership, and mentoring skills, make him uniquely qualified for this opportunity.
Vincent Kent
COO
Vincent Kent’s combination of education and work experience makes him uniquely qualified for this opportunity in the home health care business. As a Bachelor of Dentist, Vincent possesses a unique perspective and understanding of the healthcare industry, while his experience running a franchise business and currently operating a full-service restaurant with 15+ staff and hundreds of daily satisfied customers showcases his business acumen and leadership abilities.
Vincent is a detail-oriented professional who has demonstrated his competence in managing cash, staff, and merchandise. He is fluent in English, Hindi, and Gujarati, allowing him to interact effectively with a diverse customer base. Vincent is a team player, always willing to take on new challenges and learn new skills, which is evident in his proficiency in Microsoft Office, Adobe Products, and both Windows and Macintosh systems.
Vincent’s prior experience as a General Manager at Bar Burrito and RS All Day Grill highlights his ability to train and educate staff, manage inventory and costs, and implement promotions to attract new customers. He is experienced in ensuring compliance with operational and brand standards while providing excellent customer service and resolving complaints.
Moreover, Vincent’s role as a Customer Service Manager at Walmart demonstrates his ability to resolve issues related to Admatch, pricing errors, and product returns and refunds. He created a friendly work environment for associates, provided training to cashiers, and maintained clean and safe surroundings for customers. Vincent’s effective communication with higher management to resolve issues is also noteworthy.
Vincent completed his education at Loyola University in Chicago, Illinois, where he studied American health care from 2016 to 2018. He also holds a Bachelor of Dental Surgery from Ahmedabad Dental College in Ahmedabad, Gujarat, India, which he completed in 2014. Vincent’s diverse educational background and work experience make him uniquely qualified for this opportunity, and his positive attitude and ability to set effective priorities are assets that will undoubtedly contribute to the success of any organization.
EMPLOYEE RECRUITMENT PLAN
The overall details of the 3H positions required in the next 3 years with their pay per hour as well as their responsibilities are:
| Position | Pay | No. of vacancies | Responsibility |
| Caregiver | $19 – $21 per hour | 40 to 45 | Help the 3H clients with their day-to-day lives and provide personal care. |
| Recruit co-ordinator | $22 – $25 per hour | 1 | Help recruit staff to the organization |
| Director of marketing | $57,000 per annum | 1 | Meet with potential clients, do consultations, prospect for new clients, and grow the business/brand. |
| Registered Nurse | $45 per hour | 3-5 | Provide Nursing related services at home. |
FINANCIAL PLAN
The following financial projections have been carefully crafted by the management team of 3H Homecare Ltd. All projections are forward-looking and are dependent on securing the required financing. It is the audience’s responsibility to conduct all necessary due diligence.
Pro Forma Income Statement
Pro Forma Cash Flow Statement
Pro Forma Balance Sheet
