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Business Discussions | 11 August, 2023

How to Make a Business Technology Investment

Did you know that 70% of companies either have a digital transformation strategy underway or are actively working on one? That’s no surprise, given the top gains from digital transformation: improved operational efficiency (40%), faster time to market (36%), and the ability to meet customer expectations (35%).  For businesses operating in today’s market, technology investments are no longer optional; they’re crucial. But how can you ensure that your technology investment sets you on the right track to success? In this article, we guide you through 8 critical steps for a successful technology investment.


 8 Key Steps to Successful Technology Investment

1. Identify the Opportunity

Your technology investing journey begins when you identify a persistent issue. Perhaps your records aren’t easily accessible, or your systems aren’t communicating effectively. Or maybe preventable errors are hindering your progress. Rather than opting for a temporary fix, discuss with your team about whether technology could provide a long-term solution. At this stage, a business consultant can be instrumental in identifying precisely where and why you’re encountering trouble.


2. Appoint Your Tech Champion

Investing in technology calls for a leader who knows the ins and outs of your organization. This person should have a thorough grasp of your organization’s mission, its operational flow, and the unique challenges that your team faces. They must be capable of bridging the gap between the technical aspects of the tech investment and the practical needs of the business. Choosing the right person for this endeavor is crucial—to avoid any missteps, the responsibility shouldn’t fall on the shoulders of someone too junior or already overwhelmed with tasks.


3. Map Your Needs

Next, it’s time to gather your team and discuss your business’ future trajectory. Remember, tech investments are about future-proofing your operations. Don’t get swept away by the latest tech trends and focus on selecting technology that aligns with your business needs and goals. Whether it’s CRM software for better customer management or AI-driven analytics tools, invest in technology that serves your unique business objectives.


4. Determine the Investment Value

Understanding the potential return on investment (ROI) is key before diving headfirst into any investment in technology. Break down the costs and benefits, considering both tangible and intangible returns. An experienced business plan writer can help you translate this into numbers, ensuring your investment makes financial sense.


5. Choose the Right Vendor

Diving into the technology vendor market, it’s essential not just to focus on big players. Emerging tech vendors can sometimes provide solutions better tailored to your unique business requirements. Examine your options critically and select a partner who can meet your needs without imposing unnecessary features or hidden costs.


6. Draft Your Request for Proposal (RFP)

Crafting a well-thought-out Request for Proposal (RFP) can dramatically streamline your vendor selection process. This document should clearly outline your tech investing goals, specific requirements, any necessary customizations, the vendor’s proposed implementation strategy, and after-sales support services. Remember to request a detailed breakdown of all associated costs to ensure total transparency.


7. Scrutinize Proposals

With a batch of RFP responses, it’s time to review each proposal meticulously. Ensure vendors have adequately understood and addressed your specific needs. Be cautious of vendors offering excessive customization, as it may introduce complexity when you decide to upgrade or switch vendors in the future.


8. Decide on the Right Technology Partner

Now comes the all-important decision—choosing your investment technology partner.  Keep in mind that this isn’t just about getting the cheapest deal. It’s about finding a tech solution that aligns with your needs, promises a feasible implementation plan, and stems from a vendor whose business ethos aligns with yours.



Investing in technology is a major leap forward for any business, setting the stage for productivity gains, improved efficiency, and enhanced competitiveness. While the journey may seem challenging, these eight steps can guide you through the process and ensure your investment yields the desired return. Whether you’re seeking to streamline operations, bolster customer relations, or innovate products and services, a well-planned technology investment can be the catalyst for achieving your business goals.


Take the First Step Towards a Successful Tech Investment Today

Bring the power of technology to your business and gain a competitive edge by getting in touch with BSBCON’s team of expert business consultants today. Our dedicated team is here to guide you through every step, ensuring that your investment leads to thriving, technology-driven growth. Don’t wait to transform your business; contact us today and begin your journey toward a technologically empowered future.


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