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Business Discussions | 24 February, 2024

Laundromat Business Plan

Venturing into the laundromat business? Whether you’re considering how to buy a laundromat or starting a laundromat business, a well-thought-out laundromat business plan is essential for success.


In this guide, we provide practical insights, templates, and expert advice to help you establish and manage a thriving laundromat business. Whether you’re an experienced entrepreneur or new to the laundry industry, our comprehensive guide is tailored to assist you in creating a solid laundry business plan. We’ll guide you through essential steps, from starting a laundromat to developing a strategic marketing plan for sustainable growth.


Whether you’re an individual entrepreneur or part of a team managing a laundry facility, our guide covers vital information to create an effective business plan for laundry services that aligns with your unique goals. This laundromat business plan example focuses on the prosperous laundromat industry, providing a solid foundation for your venture.


Join us on this journey as we explore the intricacies of opening a laundromat and crafting a business plan for laundromat that propels your success. Our team of business plan writers has meticulously prepared this guide to aid you in developing your laundry shop business plan. Let’s turn your dream of owning a laundry business into a tangible and thriving reality.


Executive Summary

Sparkle Waves Laundromat emerges as a beacon of convenience and cleanliness in the bustling city of Sacramento, California. This executive summary outlines the key facets of our business plan, illustrating how we aim to redefine the local laundry experience.


A Haven of Cleanliness

Situated strategically in Sacramento, Sparkle Waves Laundromat is poised to become the go-to destination for those seeking a top-notch laundry service. Our comprehensive range of offerings includes cutting-edge equipment, eco-friendly practices, and a customer-centric approach, setting us apart in the local market.


Tapping into a Growing Market

With Sacramento experiencing a steady surge in population and urban growth, the demand for modern, efficient laundromats has never been higher. Sparkle Waves Laundromat aims to meet this demand by providing a contemporary and customer-focused laundry solution. We cater not only to individuals but also to families and businesses seeking reliable and innovative laundry services.


Excellence in Every Detail

At the heart of Sparkle Waves is a commitment to excellence. We plan to partner with industry-leading suppliers to ensure our laundromat is equipped with state-of-the-art machinery, eco-conscious products, and a welcoming atmosphere. Our goal is to redefine the laundry experience, making it efficient, environmentally friendly, and enjoyable for all.


Financial Support for a Dazzling Launch

To turn this vision into reality, Sparkle Waves Laundromat is seeking a $200,000 Small Business Administration Loan. This capital infusion will be allocated to leasehold improvements, cutting-edge equipment acquisition, marketing initiatives, and operational expenses. It forms the cornerstone of our strategy to establish a robust presence in the local market and swiftly become the preferred laundry choice for Sacramento residents.


Company Overview


At Sparkle Waves Laundromat, our mission is to provide a sparkling clean and efficient laundry experience, elevating the standards of convenience and customer satisfaction. We are committed to offering top-notch services that cater to the diverse needs of individuals, families, and businesses in Sacramento.



Our vision at Sparkle Waves Laundromat is to establish a community-centric laundry destination that goes beyond basic services. We aspire to create an inviting and eco-friendly space where patrons feel a sense of belonging. Through strategic partnerships, cutting-edge technology, and a commitment to sustainability, we aim to set a new benchmark for the laundromat industry.


Core Values

Rooted in our mission and vision, Sparkle Waves Laundromat upholds a set of core values. These values include a dedication to excellence, environmental responsibility, customer-centricity, and fostering a positive community impact. We believe in setting a new standard for laundromats by embracing these principles.

Recognizing the diverse needs of Sacramento’s growing population, Sparkle Waves Laundromat caters to individuals, families, and businesses alike. Our goal is to be a comprehensive laundry solution, meeting the demands of both personal and commercial clients with equal dedication.

To ensure that Sparkle Waves stands out in terms of service and equipment, we are establishing partnerships with leading suppliers in the industry. This commitment allows us to equip our laundromat with state-of-the-art machinery, eco-conscious products, and an inviting atmosphere, creating a laundry experience like no other.


Financial Foundation for Growth

To support our ambitions, Sparkle Waves Laundromat is seeking a $200,000 Small Business Administration Loan. This capital infusion will be strategically allocated to leasehold improvements, acquiring top-tier equipment, initiating effective marketing campaigns, and managing operational expenses. This financial foundation is essential for establishing a strong presence in the local market and ensuring a successful launch.


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Market Analysis

Local Demographics

Situated in the heart of Sacramento, California, Sparkle Waves Laundromat taps into a diverse and growing community. Our strategic location allows us to cater to the laundry needs of a mix of residents, students, and local businesses.


Population Trends

Sacramento has experienced consistent population growth, creating a demand for essential services such as laundry facilities. The upward trend in population, including students and professionals, presents a promising market for Sparkle Waves.


Competitive Landscape

Analyzing the local laundromat landscape reveals opportunities for Sparkle Waves to stand out. By providing high-quality services, eco-friendly practices, and a customer-centric approach, we aim to differentiate ourselves in a competitive market.


Consumer Behavior

Understanding consumer behavior is crucial. Many customers seek convenience, affordability, and eco-conscious options in laundry services. Sparkle Waves aligns with these preferences, offering a range of services to meet diverse customer needs.


Technological Integration

Incorporating technology into the laundromat experience is a growing trend. Sparkle Waves addresses this by offering a user-friendly mobile app, providing customers with seamless payment options, machine availability updates, and loyalty program tracking.


Environmental Considerations

The increasing emphasis on sustainability influences consumer choices. Sparkle Waves Laundromat responds to this trend by using eco-friendly detergents, implementing energy-efficient machines, and promoting responsible laundry practices.


Strategic Partnerships

Exploring partnerships with local businesses and institutions creates additional revenue streams. Collaborations with nearby hotels, restaurants, and educational institutions can enhance Sparkle Waves’ visibility and customer base.


Regulatory Landscape

Staying informed about local regulations and environmental standards is vital. Sparkle Waves Laundromat commits to compliance with industry regulations, ensuring a responsible and lawful operation within the community.


Market Entry Strategy

Our market entry strategy involves a comprehensive understanding of the local community, leveraging technology, and implementing sustainable practices. By offering a range of services tailored to customer preferences, Sparkle Waves aims to capture a significant share of the local laundry market.


SWOT Analysis


By conducting a comprehensive SWOT analysis, Sparkle Waves aims to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats, with the goal of carving a successful niche in the competitive Sacramento laundromat market.


Products and Services

Self-Service Machines

Our laundromat offers a range of self-service washing machines equipped for different load sizes. Customers can choose from various wash cycles, ensuring flexibility for personal laundry needs.


Commercial-Grade Washers and Dryers

For businesses with larger laundry requirements, Sparkle Waves provides high-capacity commercial washers and dryers. This service caters to local hotels, restaurants, and other businesses with consistent laundry demands.


Wash-and-Fold Services

We understand that time is a precious commodity. Sparkle Waves Laundromat provides a convenient wash-and-fold service for customers who prefer to drop off their laundry and have it professionally cleaned and folded.


Eco-Friendly Detergents

As part of our commitment to sustainability, Sparkle Waves exclusively uses eco-friendly detergents. These detergents are effective in cleaning clothes while minimizing environmental impact.


Mobile App Integration

Our user-friendly mobile app allows customers to check machine availability, make secure payments, and track loyalty program points. This tech-savvy approach enhances the overall customer experience.


Commercial Client Solutions

Sparkle Waves Laundromat caters to the unique needs of local businesses by offering tailored laundry solutions. This includes customizable service packages, priority machine access, and flexible scheduling options.


Specialized Cleaning Services

In addition to standard laundry services, Sparkle Waves provides specialized cleaning services for items such as comforters, curtains, and delicate garments. Our experienced staff ensures the proper care of different fabrics.


Comfortable Seating Area

Beyond laundry services, Sparkle Waves offers a comfortable seating area for patrons. Whether waiting for a load to finish or working remotely, our customers can relax in a clean and welcoming environment.


Vending Services

For added convenience, Sparkle Waves Laundromat provides vending services for laundry essentials such as detergents, fabric softeners, and snacks. This one-stop approach enhances the overall customer experience.


Quality Assurance

Our commitment to quality extends to the regular maintenance of machines, cleanliness of the facility, and adherence to sustainable practices. Sparkle Waves Laundromat prioritizes customer satisfaction in every aspect of our service offerings.


Marketing Plan

Target Audience

Our primary focus is on local residents, families, and businesses in Sacramento, California. We aim to appeal to individuals seeking a convenient and high-quality laundry experience, families with varying laundry needs, and local businesses requiring commercial laundry services.


Strategic Positioning

Sparkle Waves Laundromat positions itself as a premium yet affordable laundry destination. Through a combination of top-notch equipment, eco-friendly practices, and a commitment to customer satisfaction, we aim to stand out as the preferred choice in the local market.


Marketing Channels

  1. Local Advertising: Utilizing local newspapers, community bulletin boards, and radio spots to create awareness.
  2. Digital Presence: Leveraging social media platforms, local online forums, and a dedicated website for promotions and engagement.
  3. Partnerships: Collaborating with local businesses, hotels, and event venues for cross-promotions and special offers.

Promotional Strategies

  1. Opening Promotions: Offering discounts and perks during the launch phase to attract a wide customer base.
  2. Loyalty Programs: Introducing loyalty cards and special offers for returning customers.
  3. Referral Discounts: Encouraging word-of-mouth marketing through referral incentives.


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Operational Plan

Facility Layout

Our laundromat will be strategically organized to accommodate various types of laundry loads, including self-service machines, commercial-grade washers, and dryers. The layout will ensure efficient use of space and a comfortable environment for patrons.


Technology Integration

Sparkle Waves Laundromat will implement a user-friendly mobile app for payment, machine availability, and loyalty program tracking. Additionally, CCTV cameras will be installed for security, and an online booking system for commercial clients will streamline operations.



We will maintain a well-trained and friendly staff to assist customers, monitor machines, and ensure the cleanliness and orderliness of the facility. Continuous training programs will be implemented to uphold service standards.


Sustainability Practices

To align with eco-conscious values, Sparkle Waves Laundromat will implement water and energy-efficient machines, recycling initiatives, and eco-friendly detergents. This commitment to sustainability will be communicated to customers as part of our brand ethos.


Operating Hours

The laundromat will operate seven days a week with extended hours to accommodate different schedules. This flexibility ensures accessibility for both residential and commercial clients.


Quality Control

Regular maintenance checks and cleaning schedules will be implemented to guarantee the optimal functioning of machines. Customer feedback mechanisms will also be in place to address concerns promptly and improve overall service quality.


Financial Projections

Sparkle Waves Laundromat anticipates achieving profitability within the first year of operation. Financial projections include detailed breakdowns of income, expenses, and profit margins, providing a transparent overview of the business’s financial health.


Management Team

Sarah Thompson

Founder and CEO

As the visionary leader behind Sparkle Waves Laundromat, Sarah Thompson brings a wealth of experience in the laundry service industry. With a background in business management and a passion for creating exceptional customer experiences, Sarah is committed to making Sparkle Waves a prominent name in the Sacramento laundry market.


Key Personnel

In the coming months, Sparkle Waves Laundromat is actively planning to expand its team by recruiting skilled professionals to drive various aspects of the laundromat’s operations. The roles targeted for recruitment within the next twelve months include:

  • Laundry Attendants
    The backbone of our service, responsible for ensuring efficient and effective laundry operations, including washing, drying, and folding.
  • Customer Service Representatives

Friendly and customer-focused individuals to assist clients, manage inquiries, and maintain a positive customer experience.

  • Maintenance Staff
    Skilled personnel to ensure all equipment and facilities are well-maintained, addressing any technical issues promptly.
  • Marketing Coordinator

A creative mind to plan and execute marketing strategies, promotions, and community engagement to enhance brand visibility.

  • Administrative Assistant

Efficient support for day-to-day administrative tasks, scheduling, and coordination to keep operations running smoothly.

  • Supervisors

Experienced individuals to oversee daily operations, manage staff, and maintain high-quality service standards.

  • Security Personnel

Ensuring a safe environment for both staff and customers, contributing to the overall security and well-being of the laundromat.

Our recruitment strategy aims to bring together a dedicated team committed to delivering excellent service and contributing to the success of Sparkle Waves Laundromat.


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Financial Plan

The financial projections presented here is a result of careful planning by the management team at Sparkle Waves Laundromat . These projections look ahead and are subject to securing the required funding. It is the responsibility of the audience to conduct their own thorough investigation.

Considering the current state of the market and the specifics of our business, we outline the expected funding needs for the initial year of operations in the following financial plan. This plan serves as a transparent guide, showcasing our commitment to sound financial practices and strategic management.


Start-up Expenses
Accounting & Bookkeeping $3,900
Bank Charges $660
Contractor Fees $76,132
Employee Wages $76,132
Employee Benefits $3,807
Cost of Goods Sold $120,154
Insurance – Business $5,400
Insurance – WCB $3,807
Legal Fees $1,980
Marketing & Advertising $30,000
Phone, Internet, Cable $1,860
POS System Fees $4,796
Office Expenses $1,800
Utilities $7,800
Contingency $6,000
Total Start-up Expenses $344,227
Prepaid Expenses $20,000
Inventory $63,315
Property, Plant, Equipment $500,000
Total Assets $583,315
Total Requirements $927,541
Start-up Funding
Start-up Expenses to Fund $344,227
Start-up Assets to Fund $583,315
Total Funding Required $927,541



The Pro Forma Income Statement outlines the company’s anticipated financial performance for the next three years, with gross revenue projections of $456,795 in Year 1, $629,776 in Year 2, and $813,124 in Year 3. Earnings before interest, taxes, depreciation, and amortization (EBITDA) show positive growth, reaching $111,548 in Year 1, $180,456 in Year 2, and $248,423 in Year 3. The Pro Forma Income Statement provides key insights into the company’s profitability and financial trajectory.


Pro Forma Income Statement Year 1 Year 2 Year 3 TOTAL %
GROSS REVENUE $456,795 $629,776 $813,124 $1,899,695 100%
Cost of Goods Sold $120,154 $161,868 $211,152 $493,174 26%
GROSS PROFIT $336,641 $467,908 $601,971 $1,406,520 74%
Operating Expenses
Accounting & Bookkeeping 3,900 3,900 3,900 11,700
Alarm System 1,020 1,020 2,040
Bank Charges 660 660 660 1,980
Contractor Fees 76,132 104,962 135,519 316,613
Employee Wages 76,132 104,962 135,519 316,613
Employee Benefits 3,807 5,248 6,776 15,831
Insurance – Business 5,400 5,400 5,400 16,200
Insurance – WCB 3,807 5,248 6,776 15,831
Legal Fees 1,980 1,980 1,980 5,940
Marketing & Advertising 30,000 30,000 30,000 90,000
Phone, Internet, Cable 1,860 1,860 1,860 5,580
POS System Fees 4,796 6,613 8,538 19,947
Office Expenses 1,800 1,800 1,800 5,400
Utilities 7,800 7,800 7,800 23,400
Contingency 6,000 6,000 6,000 18,000
Total Operating Expenses $225,093 $287,452 $353,548 $866,093
EBITDA $111,548 $180,456 $248,423 $540,427 28%
Commercial Mortgage Interest 39,477 39,192 38,887 117,556
Depreciation 9,286 9,286 9,286 27,857
EBT $62,786 $131,978 $200,250 $395,014 21%
Corporate Taxes 7,534 15,837 24,030 47,402
Net Income $55,252 $116,141 $176,220 $347,613 18%




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The Pro Forma Cash Flow Statement is a vital component of the business plan, projecting cash inflows and outflows over the next three years. It anticipates a strong start in Year 1 with an opening cash balance of $10,000, followed by significant growth in Year 2 with an opening balance of $33,388. By Year 3, the business is poised for continued success, starting with an opening cash balance of $69,756. The statement serves as a critical tool for financial planning, providing insights for strategic decision-making and ensuring effective management of cash resources.


Pro Forma Cash Flow Statement Year 1 Year 2 Year 3
Opening Cash Balance $10,000 $33,388 $69,756
Cash flow from operating activities
Net Income 55,252 116,141 176,220
Depreciation 9,286 9,286 9,286
GST Collected 22,840 31,489 40,656
GST Paid 13,265 16,956 21,120
Changes in non-working capital
GST Payable 9,574 14,533 19,536
Income Taxes Payable 7,534 15,837 24,030
Investment Activities
Owners’ Down Payment 60,000
Commercial Mortgage 440,000
Purchase of Commercial Property -500,000
Commercial Mortgage – Principal -3,006 -3,288 -3,596
Cash Flow from Financing Activities
Payment of Dividends -55,252 -116,141 -176,220
Cash Flow $23,388 $36,368 $49,256
Closing Cash Balance $33,388 $69,756 $119,012


Projected Cash flow



The Pro Forma Balance Sheet provides a snapshot of the company’s financial standing over the next three years, showcasing a progressive increase in total assets from $80,100 in the opening year to $760,612 in Year 3. Shareholders’ equity, a combination of invested equity, cumulative retained earnings, and dividends paid, is anticipated to grow from $70,100 in the opening year to $271,492 in Year 3, indicating a positive trajectory for the company’s financial health.


Have Questions? Looking To Get Started?


As we conclude our deep dive into the world of laundry entrepreneurship, it’s evident that understanding how to start a laundromat business involves more than just knowing how to operate washing machines. Opening a laundromat business requires strategic planning, from selecting the right location and acquiring essential equipment to developing a solid business plan.


For those pondering how to own a laundromat successfully, the key lies in comprehending the nuances of starting, building, and operating a laundry business. If you’re stepping into the world of entrepreneurship and considering how to start laundry business or looking to expand existing ones, the process involves careful consideration of various factors. From choosing a strategic location to setting up efficient operations, understanding the market, and providing quality services, opening a laundry business demands attention to detail and a well-thought-out plan.



Starting a laundry business isn’t just about washing clothes; it’s about building a laundromat that caters to the diverse needs of customers. The journey from learning how to open a laundromat to becoming a successful player in the washing machine business demands a blend of industry knowledge, customer-centricity, and effective management.


In the realm of laundromat entrepreneurship, how to open a laundromat business signifies more than just launching a place for clean clothes. It’s an opportunity to create a valuable service in the community, providing convenience and cleanliness. So, for those contemplating how much to start a laundromat, consider it an investment not just in machines but in the well-being of your future patrons.


In essence, understanding how to start a laundry business endeavors or embark on a laundromat business journey requires a comprehensive approach. It’s not merely about the logistics; it’s about building a business that stands the test of time, providing a fundamental service that people rely on every day. 


Whether you’re contemplating how to own a laundromat business or seeking guidance on how much to start a laundromat, our team at BSBCON is here to assist you. 


If you’re ready to turn your vision into reality and have specific questions about how to start a laundromat, opening a laundry business, or any related concerns, don’t hesitate to reach out to us. Contact us at BSBCON for personalized assistance on your laundromat business journey.