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Business Plan Samples | 22 June, 2023

Mobile App Business Plan

Are you ready to revolutionize the mobile app industry? On this page, you will discover the essential steps to launch your own successful mobile app startup


In the digital era we live in, mobile apps have become an integral part of our lives, offering convenience, entertainment, and endless possibilities. If you’re ready to turn your brilliant mobile app idea into a thriving startup, this comprehensive guide is your roadmap to success. We’ll explore crucial topics like creating a mobile app development plan, selecting the optimal app for business planning, understanding the mobile app business model, launching a business app, establishing an app development company, effective marketing strategies for your mobile app, and crafting a compelling business plan for your tech startup. Let’s dive in!


Developing a Mobile App Business Plan

Before diving into the mobile app development process, it is crucial to have a well-defined plan. Start by identifying your target audience, understanding their needs and pain points. Conduct market research to analyze the competition and identify opportunities. Outline your app’s features and functionalities, and create a development timeline with clear milestones. Define the technology stack, choose the appropriate platforms (iOS, Android, or both), and establish a budget for development and ongoing maintenance.


Choosing the Best Mobile App for Business Planning

When it comes to business planning, having the right tools is essential. Look for mobile apps that cater specifically to business planning needs. These apps typically offer features such as financial projections, budgeting tools, goal tracking, and collaboration capabilities. Research and compare different options to find the one that aligns with your specific requirements and integrates seamlessly with your business processes.


Understanding the Mobile App Business Model

To build a successful mobile app startup, you need to understand the various business models available. Common mobile app business models include: 


Freemium: Offering a basic version of the app for free and charging for premium features or upgrades.

In-App Purchases: Providing additional content, virtual goods, or services within the app that users can purchase.

Subscription: Charging users a recurring fee to access the app or its premium features on a monthly or annual basis.

Advertising: Generating revenue through in-app advertising or partnerships with advertisers.

Sponsorship: Collaborating with brands or businesses to promote their products or services within the app.

Choose a business model that aligns with your app’s value proposition, target audience, and revenue goals.


Creating a Business App

Creating a business app involves understanding unique needs, providing solutions, and streamlining processes. Prioritize user-friendly interfaces, seamless integration, and regular updates based on feedback. Develop a mobile app to enhance engagement, streamline operations, and drive growth. Identify audience needs, design a user-friendly app, integrate with existing systems, and iterate for success.


Starting a Mobile App Company

If you aspire to start an app development company, consider the following steps:


Define your niche: Identify a specific industry or market segment to specialize in. This will help differentiate your company and target a specific audience.

Build a talented team: Assemble a team of skilled professionals, including app developers, designers, project managers, and marketers.

Establish partnerships: Collaborate with other businesses, agencies, or freelancers to leverage their expertise or fill skill gaps.

Create a portfolio: Develop a portfolio of successful apps or prototypes to showcase your skills and attract clients.

Market your company: Utilize digital marketing strategies, attend industry events, and network with potential clients to generate awareness and build a reputation.


Marketing Strategies for a Mobile App

Marketing plays a crucial role in the success of your mobile app startup. Some effective marketing strategies for mobile apps include:


App Store Optimization (ASO): Optimize your app’s name, description, keywords, and visuals to improve its visibility in app store search results.

Social Media Marketing: Leverage popular social media platforms to create engaging content, interact with your target audience, and build a community around your app.

Influencer Marketing: Collaborate with influencers or industry experts who can promote your app to their followers and provide credibility.

Content Marketing: Create informative and engaging content related to your app’s niche to attract and educate your target audience.

App Install Campaigns: Run targeted advertising campaigns to drive app installs, leveraging platforms such as Google Ads, Facebook Ads, or mobile ad networks.

User Referral Programs: Incentivize your existing users to refer your app to their friends and family, offering rewards or discounts for successful referrals.


Crafting a Business Plan for a Tech Startup

A well-crafted business plan is essential for attracting investors, securing funding, and guiding your mobile app startup. Your business plan should include:


Executive Summary: Provide a concise overview of your mobile app startup, its value proposition, target market, and revenue potential.

Market Analysis: Research and analyze the target market, industry trends, competitive landscape, and potential opportunities or challenges.

Product Description: Describe your mobile app, its unique features, functionalities, and how it addresses user needs.

Marketing and Sales Strategies: Outline your marketing and sales strategies, including user acquisition, monetization, and retention plans.

Financial Projections: Present detailed financial projections, including revenue forecasts, expenses, and anticipated profitability.

Team and Management: Introduce the key members of your team, highlighting their skills, experience, and roles within the company.

Funding Requirements: Specify the funding you require to develop and launch your mobile app startup, along with potential sources of investment.


As technology continues to advance, more individuals and entrepreneurs are recognizing the potential of starting their own mobile app businesses. This surge in interest reflects the growing importance of mobile apps in various industries and the desire to capitalize on their benefits. 


Our team of mobile app business plan writers have developed a sample business plan specifically tailored for the mobile app industry in New York City, New York. This comprehensive business plan takes into account the unique characteristics and opportunities of the local market. We believe this mobile app business plan sample will be an invaluable resource for your mobile app business startup. 

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Executive Summary

“Lizzy App” (herein also referred to as “the company”), led by Founder Ava Liz, is in the strategic planning phase of developing Lizzy (herein also referred to as “the platform”), an exclusive mobile dating app designed specifically for American-born South Asians. The platform’s mission is to create a meaningful space for users to find love and companionship with like-minded people.


The online dating industry is currently undergoing a significant transformation, becoming more inclusive and adaptable to the diverse needs of various ethnic and cultural groups. However, amidst this progress, there is a unique blend of cultures that often remains overlooked—American-born South Asians. These individuals, born in the US to parents who emigrated from South Asian nations, navigate between the traditional cultures of their parents and the diverse norms of the US. As a result, they require a dating app that understands and respects their unique cultural nuances.


Lizzy aims to fill this gap by providing a platform specifically tailored to the needs of American-born South Asians, offering a unique value proposition centered around exclusivity and assured through a meticulous user vetting process. By understanding and integrating the specific requirements of this demographic into the platform, Lizzy goes beyond mere surface-level compatibility and facilitates genuine connections based on shared cultural experiences and values.


To bring this vision to life, the company is seeking a bank loan of $150,000. The funds will be allocated toward app development, marketing initiatives, operational expenses, and other startup costs. The loan will be repaid by implementing a cash capture mechanism, primarily through tiered membership fees. Additionally, the company expects to generate additional revenue through various in-app purchases, creating a sustainable revenue stream to support the growth and sustainability of the platform. 


With a robust business strategy, a steadfast focus on customer satisfaction, and backed by a visionary Founder with a strong commitment to bridging cultural divides, Lizzy is positioned to emerge as the ultimate platform for North American-born South Asians, revolutionizing the dating experience for this unique community.


Business Overview

Lizzy App is an emerging company poised to revolutionize the dating scene for American-born South Asians through the development of the limited-access dating app, Lizzy. The key differentiating factor of the platform lies in exclusivity, as all users are required to submit an application and pass a meticulous screening process based on undisclosed criteria before being accepted into the platform. This careful vetting process ensures that users have a higher chance of connecting with like-minded individuals who share similar cultural backgrounds and values.


Lizzy’s revenue model is built upon two primary streams: membership fees and in-app purchases. The platform offers tier-based membership options that grant users access to a range of benefits and features, each available at different price points. To foster long-term commitments and establish a stable revenue stream, Lizzy implements a cash capture mechanism and offers discounts for extended membership durations. Moreover, in-app purchases provide additional avenues for revenue while enhancing the user experience with premium features and options.


Leveraging the Founder’s extensive network, Lizzy will initiate a beta launch in NYC Metro in April 2024. This beta launch will serve as a crucial phase to gather early user feedback and insights, allowing the company to make any necessary refinements before launching to the rest of the American market in June 2024. Once established in the American market, Lizzy has ambitious plans to expand its operations to the United States, reaching a larger audience of North American-born South Asians and solidifying its position as a go-to platform for meaningful connections and relationships.


Mission Statement

Our mission is to create a respectful, and exclusive digital space which enables North American-born South Asians to find meaningful connections which respect their unique blend of cultural identities.


Vision Statement 

Our vision is to create harmony within the South-Asian community; ensuring North American-born South Asians can safely and privately connect and explore one another.


Core Values

Lizzy’s culture is built upon a foundation of core values that shape the way the company interacts with customers, partners, and employees. These values are fundamental to all business activities and decisions and are deeply ingrained in the company’s ethos.


Community-Centered Approach.

The company believes in creating a platform that resonates deeply with the North American-born South Asian community. By fostering a sense of belonging and prioritizing the unique cultural values and aspirations of this demographic, Lizzy delivers a genuinely inclusive and personalized user experience.


User Safety and Security.

Lizzy places the safety and security of its users at the forefront of its priorities. The company maintains stringent security measures and thorough vetting processes to ensure a safe and respectful online environment.


Excellence and Quality.

Lizzy is committed to delivering an unmatched user experience. By continually refining the platform to enhance ease of use, design aesthetics, and overall user satisfaction, the company strives to exceed user expectations at every touchpoint.


Collaboration and Openness.

Lizzy promotes a collaborative environment where ideas, feedback, and innovations are openly shared and valued. By actively encouraging collaboration between team members, users, and partners, Lizzy ensures a collective effort toward the betterment of the platform and overall user experience.


Uncompromising Integrity.

Upholding the highest ethical standards, Lizzy fosters a culture of trust, honesty, and transparency with team members, partners, and customers. The company treats all stakeholders fairly, ensuring transparent communication in all business activities.


Goals and Objectives

Category Short term – 6 months Medium term – 3 years Long term – 5 years
Brand Awareness Develop a comprehensive brand identity, including a distinct logo, tagline, and brand messaging, to establish a strong and recognizable presence in the market Develop relationships with relevant media outlets to secure opportunities for press coverage and features that highlight Lizzy’s unique value proposition and success stories Establish Lizzy as a reputable and recognizable brand in the online dating industry, synonymous with exclusivity, cultural understanding, and meaningful connections
Social Media Create and maintain official social media accounts and build an online presence through consistent posting and community engagement Plan and execute paid and organic social media marketing campaigns to continuously increase followers and boost engagement rate Maintain a highly interactive social media presence that encourages organic engagement and fosters a genuine connection with users
Website Develop an engaging, intuitive, and user-friendly website that effectively communicates Lizzy’s mission and services Implement SEO strategies and consistently update the website’s content to improve online visibility and attract more organic traffic Establish the website as a trusted source of information, fostering brand loyalty and driving customer conversions
Business Development Launch the beta version of Lizzy in NYC Metro, focusing on rigorous testing, user feedback collection, and iterative improvements Achieve a substantial user base in US while consistently enhancing app functionality based on user feedback and market trends Expand Lizzy’s operations to the US and continuously improve the platform to remain the top choice for the target demographic

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Market Analysis

As the online dating industry evolves, understanding market trends, government regulations, and the competitive landscape is essential for positioning Lizzy for success.  This market analysis will provide a comprehensive review of these key factors, providing valuable insights into the industry that will help the company develop a winning strategy.

Global Dating App Industry

The dating application industry refers to a sector of the digital market that provides platforms or services for individuals to meet potential romantic partners. Dating applications, or dating apps, are a modern form of matchmaking, primarily accessed via smartphones and tablets. They allow users to create personal profiles, list their preferences, and search for other users who meet their desired criteria. These apps typically utilize algorithms to match users based on various factors, such as shared interests, age, geographic location, and more. Some apps also leverage advanced technologies, such as machine learning and artificial intelligence, to create more sophisticated matching mechanisms.

The global dating app industry has experienced significant growth in recent years, driven by the increasing popularity of online dating applications among young individuals, particularly millennials. The market size of the global online dating application industry was valued at $7,939.2 Million in 2022, with a projected CAGR of 7.6% from 2023 to 2030. One of the key factors contributing to the growth of online dating applications is the rise in usage among the LGBTQ+ community, who have found these platforms to be a safe and inclusive way to connect with potential partners. Moreover, the convenience and accessibility offered by smartphones and high-speed internet have fueled the adoption of dating apps worldwide.

In terms of revenue generation, the subscription segment led the market in 2022, accounting for more than 62% of the overall revenue. This dominance is attributable to the additional features offered by paid subscriptions, such as an ad-free experience, unlimited likes, and read receipts, among others. The subscription segment is anticipated to grow at a CAGR of 7.7% during the same forecast period.

Regionally, North America held the highest share, approximately 36% in the global market, largely due to the presence of major players such as Tinder and Bumble. The United States alone accounted for about 58% of the market share in this region in 2022. However, the US is anticipated to exhibit the fastest growth rate, with a projected CAGR of 7.3% during the forecast period. The Asia Pacific region, led by China and India, is also expected to witness rapid growth.

American Online Dating Industry

The American online dating industry has been experiencing steady growth, with revenue reaching $56.64 Million in 2022. This trend is set to continue with a CAGR of 2.53% in the next five years, pushing the market volume to an anticipated $66.21 Million by 2027. This growth can be attributed to the increasing number of Americans turning to online platforms to seek romantic relationships and companionship.

Projected Revenue Chart Online Dating

American Online Dating Industry Historical and Projected Revenue, 2017 to 2027 

Moreover, the number of users in the online dating market is expected to increase, with projections estimating approximately 3.05 Million users by 2027, representing a growth of 0.23 Million users compared to the figures in 2022. This upward trajectory will also be reflected in the penetration rate, which is expected to rise from 7.4% in 2023 to 7.6% by 2027. This gradual increase indicates a broader acceptance and adoption of online dating applications among the population.

In addition to the growing user base, the average revenue per user is expected to show positive growth. In 2022, the average revenue per user amounted to $63.10, and by 2027, it is projected to reach $66.56. This indicates that the industry is not only expanding in terms of user numbers but also generating higher revenue per individual user.

Market Trends 

This section provides an overview of the latest trends in the online dating industry, helping Lizzy stay ahead of the competition and identify new opportunities for growth. By examining key market drivers, consumer behavior, and industry challenges, the company can refine and innovate Lizzy’s business model to meet the evolving needs of users.

Inclusivity for Exclusivity

The online dating industry has experienced a significant shift in user preferences, with a notable focus on value-driven, niche dating platforms. Instead of engaging in mindless swiping through countless profiles, users now prioritize the search for a sense of belonging and meaningful connections within specific communities. This emerging trend is exemplified by the success of platforms like Grindr, which caters exclusively to the needs of gay, bisexual, and bi-curious men. Additionally, a diverse range of other niche dating apps has emerged, catering to users’ unique preferences, hobbies, or interests. These specialized platforms have capitalized on the demand for inclusivity by narrowing their focus to specific segments of the population, effectively transforming exclusivity into a unique selling point.


As a dating platform exclusively catering to North American-born South Asians, Lizzy is well-positioned to tap into the demand for a specialized and inclusive dating experience within this specific community. By providing a platform that understands the cultural nuances, values, and aspirations of this demographic, Lizzy will be able to create a sense of belonging and connection that is often lacking in mainstream dating apps. With a focus on inclusivity, cultural resonance, and tailored connections, Lizzy has the potential to become the go-to dating app for individuals seeking meaningful relationships within their own cultural context, setting it apart from other generic dating platforms.


Gamification is an emerging trend that adds an element of fun and interactivity to the online dating experience. By incorporating gaming elements into dating apps, platforms have found innovative ways to engage users and encourage interaction. Bumble’s “Ice-breaking Questions” and Tinder’s mystery game “Swipe Night” are prime examples of successful gamification strategies. These unique features created a buzz among users and even attracted new users to these apps. To introduce gaming elements, some app publishers have revamped the dating app profile by incorporating users’ interests or character types, allowing users to find potential dates based on compatibility and shared personalities. Ur My Type (UMT) stands as a notable example of this enhancement, as the app matches users based on their Myers-Briggs personality types.

In line with these trends, Lizzy will incorporate elements of gamification into the platform. This will involve Daily Login Rewards. In order to encourage users to engage with the platform on a daily basis, Lizzy will offer rewards for consecutive log-ins. These rewards will include free swipes, cumulative points that can be exchanged for in-app purchases, or other additional features and benefits. This strategy aims to maintain user engagement, foster a daily habit of using the app, and provide users with incentives to continue their interaction with Lizzy.

User Safety

Alongside the rapid rise of online dating, concerns over user safety have also escalated. In the past, dating apps have been subject to criticism for insufficient protective measures against harassment, catfishing scams, and other forms of online abuse. A survey by the Pew Research Center revealed that 10% of dating app users had endured threats of violence, 35% received unsolicited sexually explicit messages or images, 28% faced offensive language, and 9% were threatened with physical harm. In response to these concerns, the industry has started to place greater emphasis on implementing effective safety measures. Enhanced privacy settings, advanced user verification methods, and features designed to report and block abusive users are now standard requirements for dating apps.

To address user concerns over safety, Lizzy is committed to implementing robust security measures in addition to standard protocols such as data encryption and privacy protection. As part of the company’s safety strategy, Lizzy will establish a comprehensive vetting process for all users, ensuring the verification of identities and profiles to create a safer and more trustworthy platform. Additionally, Lizzy will introduce a report and block function which will allow users to report any suspicious activities and promptly block individuals who engage in inappropriate behavior. To further enhance user support, Lizzy will expand the customer support team to efficiently handle disputes, address complaints, and provide timely assistance as the user base continues to grow.

Dating App Burnout

The trend of dating app burnout is on the rise, with a majority of users experiencing stress and disappointment due to unsuccessful dates and mismatched intentions, according to recent research by Badoo. The study found that, on average, singles go on six failed dates per year and spend approximately $350 on these unsatisfactory experiences. Approximately 31% of respondents admitted they find it challenging to express their intentions out of fear of judgment, and 82% expressed a desire to be more honest about their intentions to benefit future relationships. Misunderstandings also stem from assumptions made based on people’s profiles and gender, adding to the existing frustrations.

Lizzy aims to address this issue by implementing an efficient vetting process to ensure a high-quality user pool, thus increasing the chances of successful, compatible matches. The platform will also encourage users to be open about their intentions from the outset, alleviating concerns about judgment and promoting honest communication. Additionally, Lizzy’s focus on North American-born South Asians reduces the breadth of assumptions made based on profiles, as users share a common cultural background. By recognizing and addressing the common causes of dating app burnout, Lizzy will be able to offer an enhanced, satisfying dating experience to all its users.

Government Regulations

This section outlines the various government regulations and guidelines that directly affect Lizzy’s operations in the US. Upon expansion to new territories, the company will diligently review the relevant laws and regulations in each jurisdiction with the guidance of legal consultants. This proactive approach will enable the company to mitigate potential risks of non-compliance and maintain a high level of trust and credibility with stakeholders.

USA’s Anti-Spam Legislation 

Enacted in 2014, USA’s Anti-Spam Legislation seeks to promote ethical practices in electronic messaging and to combat spam and related cyber threats. Such threats encompass identity theft, phishing, and the distribution of harmful software, including viruses, worms, and trojans, collectively known as malware.

Under the regulations of USA ASL, companies are encouraged to adopt a more disciplined approach to managing their electronic marketing programs. This entails obtaining consent before sending commercial electronic messages. Requesting consent is a crucial gesture that demonstrates businesses’ respect for consumer privacy. Moreover, it ensures that businesses engage with individuals who have a genuine interest in their products or services, leading to improved open and click-through rates.

As a company operating a digital platform, specifically an online dating app, Lizzy will be engaged in constant electronic communication with users. To ensure compliance with the CASL, Lizzy will:

  • Obtain Consent: Lizzy will only send commercial electronic messages to users who have expressly given their consent. Consent will be sought during the application process, and users will have the option to revoke their consent at any time.
  • Provide Identification Information: All electronic messages sent by the company will clearly identify Lizzy as the sender and provide contact information, including a physical mailing address and either a telephone number, email address, or website URL.
  • Provide an Unsubscribe Mechanism: All commercial electronic messages will include a clear and simple mechanism for recipients to unsubscribe. Upon receiving an unsubscribe request, Lizzy will promptly remove the user’s contact information from the mailing list.

Competition Act 

The Competition Act is the main federal statute in the US that prescribes rules against false or misleading advertising and deceptive marketing practices. The Act prohibits making public representations that are materially false or misleading. Such representations can be reviewed under civil provisions and are prohibited under the Act’s criminal provisions. The criminal and civil provisions are identical, but the criminal offense necessitates a “knowing” or “reckless” mental state.

The Competition Bureau, the regulatory body responsible for enforcing the Act, can choose to pursue either the criminal or civil track when enforcing compliance with misleading advertising laws. Typically, the Bureau reserves the criminal track for particularly severe cases. The Act also includes specific prohibitions that apply to certain types of advertising issues, such as pricing claims, performance claims, promotional contests, testimonials, bait-and-switch selling, and sale above an advertised price. Furthermore, the Act mandates that all statements, warranties, and guarantees be backed by “adequate and proper” testing. This provision places the burden on the advertiser to substantiate any claim before it is made public.

In alignment with the provisions of the Competition Act, Lizzy commits to transparent, honest, and accurate advertising. This includes clearly representing its services, pricing, and promotional offers, and ensuring that all claims, whether related to the functionality of the app or success rates, are supported by proper evidence or testing. This practice is not only intended to maintain regulatory compliance but also to build a solid reputation for integrity and trustworthiness, which is fundamental to gaining and retaining user trust.

State Regulations

Personal Information Protection Act of New York

Since the initial user base of Lizzy will originate from the Founder’s personal network in New York, it is important to acknowledge that the state has its own private-sector privacy law, which is substantially similar to the federal PIPEDA. Generally, establishments subject to a similar provincial privacy law, such as New York’s Personal Information Protection Act, are exempt from PIPEDA with regard to the collection, use, or disclosure of personal information that occurs within the state.

PIPA is a privacy act that governs the private sector in New York, outlining how all private sector organizations must manage the personal information of employees and the public (including customers). The act establishes common-sense rules for collecting, using, and disclosing personal information, striving to balance an individual’s right to protect their personal information and an organization’s need to collect, use, or disclose personal information for reasonable purposes.

The act also grants individuals the right to access the personal information an organization holds about them and request corrections if they believe the information is incorrect or incomplete. Personal information, as defined by PIPA, includes information that can identify an individual (e.g., name, home address, home phone number, or ID number) and information about an identifiable individual (e.g., physical description, educational qualifications, or blood type). However, it does not include business contact information or work product information.

Under PIPA, personal information can be collected, used, or disclosed for practical purposes only. In the context of the act, “reasonable” refers to what a reasonable person would deem appropriate in a given situation. Factors such as the type or amount of personal information collected, the intended use of that information, and the potential recipients of that information will determine what is considered reasonable.

Competitive Analysis

The global online dating market is characterized by high competition, with dominant players influencing the industry landscape. These market leaders have successfully implemented sustainable growth strategies and are actively pursuing various methods of expansion, such as mergers, acquisitions, collaborations, and agreements. To better understand Lizzy’s position in this market, a competitive analysis has been conducted to identify the primary competitors and their respective strengths and weaknesses.

Competitor A is a dating app that caters primarily to the South Asian diaspora. The platform facilitates the discovery of prospective partners based on common interests and compatibility. Users have access to an extensive list of preferences that allow for highly tailored searches, offering a unique experience that is mindful of cultural nuances and traditions.

Competitor A is positioned as a dating app for South Asians to connect and engage in serious, long-term relationships, thus leaving a gap for apps which offer a space for casual connections.

Founded in 2004, Competitor B is one of the oldest and most recognized matrimonial services, primarily catering to individuals of Indian origin. Competitor B provides a comprehensive platform for users to search for potential life partners based on a wide array of preferences, facilitating millions of successful matches.

Competitor B’s traditional approach to matchmaking may not resonate with modern, urban, professional South Asians looking for a more contemporary and dynamic platform like Lizzy.

Competitor C is a well-established online dating platform known for its in-depth personality assessments and precise matching algorithms. This dating application targets individuals seeking long-term relationships, using a comprehensive compatibility matching system to narrow down potential partners.

Competitor C is a less tailored choice for American-born South Asians. Competitor C does not account for the cultural nuances and shared experiences that Lizzy integrates into the platform.

Products and Services

Lizzy’s primary source of revenue comes from membership fees, which are provided in various tiers tailored to the diverse needs and preferences of vetted members. Each membership tier offers different benefits, with higher tiers providing users with a greater number of daily swipes and likes, as well as unlocking exclusive features.  As part of Lizzy’s cash capture mechanism, membership fees are priced based on the duration, with discounted rates offered for longer commitments. This strategy not only encourages users to commit to a longer membership but secures a more predictable revenue for Lizzy.

To stimulate user activity and maintain consistent engagement, the number of swipes and likes is replenished after a 24-hour period. This daily renewal system keeps the platform dynamic and encourages users to interact with the platform regularly. Understanding the value of flexibility, Lizzy offers both auto-renewal and manual renewal options, allowing users to control their membership status according to their convenience.

These in-app purchases not only offer users more flexibility and control over users’ experiences but also allow Lizzy to generate additional revenue, providing a win-win for both parties.  Moreover, these additional features fulfill the desire of users to optimize their matching chances, maximize their reach, and enrich their overall dating experience. By offering these options, Lizzy enhances user satisfaction and engagement, which in turn will lead to long-term loyalty and revenue growth.

Competitive Advantages 

The following competitive advantages differentiate Lizzy from other online dating platforms:

Highly Vetted User Base: While many dating platforms struggle with fake profiles and fraudulent activity, Lizzy ensures user authenticity by meticulously vetting all users. Through referrals, social media checks, and committee reviews, Lizzy creates a secure and trustworthy environment for its users, enhancing the quality of interactions on the platform.

Niche Market Focus: Lizzy caters specifically to North American-born South Asians, a niche often overlooked by broader dating platforms. This targeted approach eliminates the need for users to navigate through a multitude of unsuitable profiles, offering a more efficient and culturally compatible dating experience.

Limited Swiping: Unlike other platforms that bombard users with endless profiles to swipe through, Lizzy carefully curated matches for users. This approach mitigates decision fatigue and enhances the overall user experience by presenting only the most relevant matches, making each connection more meaningful.

Exclusivity: Lizzy introduces an element of exclusivity through its selective application process, distinguishing it from other dating apps. Prospective users or “applicants,” will undergo screening based on undisclosed criteria, resulting in a curated user base. This approach enhances overall user quality, attracts individuals seeking an exclusive dating experience, and fosters a safer and more genuine community.

Competitive Pricing: Lizzy offers an affordable alternative to platforms like Dil Mil, providing excellent value for money. This is achieved by combining user-focused features with a more accessible pricing model, making Lizzy a cost-effective choice for users seeking quality connections.

Ad-free Experience: Unlike many dating apps that disrupt the user experience with ads, Lizzy offers an ad-free platform. This allows users to focus on their connections and conversations without interruptions, providing a more comfortable and immersive experience.

Key Success Factors

Lizzy’s success will be driven by the following key factors:

Strategic Marketing and Branding

Effective marketing and branding strategies will play a crucial role in raising awareness and driving user adoption. Showcasing Lizzy’s unique selling points and creating a strong brand identity will be vital for attracting users, especially in the early stages of operations.


Lizzy’s ability to scale efficiently and effectively will be key to its long-term success. The platform must be prepared to handle increased user volume and expansion into new geographical areas while maintaining its high level of service and performance.

Healthy Churn Rate

User turnover is inevitable for dating platforms, as a percentage of individuals join with the goal of finding a long-term relationship and eventually leaving the platform. Therefore, Lizzy will focus on implementing user retention strategies while also attracting new users to keep the community lively and dynamic.

Sustainable Monetization

Lizzy will strive to strike a balance between generating revenue and offering value to its users. The company will implement monetization strategies that are fair and transparent, ensuring that the prices charged align with the true value provided to users.

Continuous Innovation

The digital landscape, especially the dating app market, is continually evolving. To stay competitive, Lizzy will continuously innovate, introducing new features and improving user experience based on market trends and user feedback.

Customer Service Excellence

Providing exceptional customer service will enhance user satisfaction and loyalty. Lizzy will strive to offer responsive, empathetic, and effective customer support, resolving user issues promptly and professionally.

Sales and Marketing Plan

The sales and marketing plan lays out the company’s strategy for expanding Lizzy’s user base and growing the community. This section examines the key channels the company will use to promote its services, as well as the metrics that will be used to gauge success. Additionally, the plan will identify the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.

Target Customers

Lizzy will primarily cater to American-born South Asians, also referred to as “second-generation South Asians.” According to the American Government’s Classification of Generation Status, the term “second-generation” refers to individuals who were born in the US and have at least one parent born outside of the country. This classification essentially represents the children of immigrants.

The platform will initially launch in NYC Metro, a vibrant region with a robust South Asian community. In this area alone, there are approximately 40,640 American-born South Asians within the 20 to 54 age group, providing an excellent launchpad for Lizzy. The initial focus on a geographically confined area will allow the company to build a strong local presence and gather valuable feedback for refining the platform.

Following three months of intensive beta testing and platform refinement, Lizzy intends to roll out the platform to the rest of the American market. Nationally, there are roughly 230,000 American-born South Asians aged between 20 and 54. This population is expected to increase at a CAGR of 10.17% to reach approximately 550,000 by the year 2030. These statistics indicate a promising future for Lizzy in the American market, presenting ample opportunities for growth and success.

Furthermore, Lizzy has long-term plans to expand to the United States, a move that will provide access to an even larger pool of potential users. This planned expansion is another strategic step in positioning Lizzy as the premier dating platform for American-born South Asians, extending its reach beyond the American market.

American-Born South Asians

American-born South Asians represent a unique segment of the USA’s diverse population. Born in the US to parents who emigrated from South Asian nations such as India, Pakistan, Bangladesh, Sri Lanka, and others, these individuals straddle two worlds—the traditional South Asian cultures of their parents and the diverse, multicultural norms of the US. This group, while inherently familiar with American societal norms, maintains a deep connection with their South Asian roots through family customs, food, language, and more. Being born and growing up in the US, they often face unique challenges when it comes to dating and finding a suitable partner. The cultural nuances, expectations, and traditions of their heritage can sometimes clash with Western norms, making it difficult for them to find someone who understands and appreciates both aspects of their identity.

American-born South Asians trace their roots to a variety of regions across the South Asian subcontinent. Notably, individuals of Indian descent represent the largest segment within this demographic, constituting over half of the population. Other significant sub-groups include those of Punjabi, Pakistani, Sri Lankan, Tamil, Bangladeshi, Gujarati, Jatt, and Bengali descent, as well as those who identify more generally as South Asian without specifying a particular country or region.

Key Channels

Lizzy’s marketing plan hinges on a multi-tiered approach to connect with American-born South Asians who form the core of its user base. The Founder’s personal network will serve as a launchpad for the initial phase, while Instagram, TikTok, Facebook,  and Youtube will be key platforms for outreach given their popularity among the target demographic. The marketing approach will be designed around the marketing funnel, concentrating on various stages including awareness, consideration, conversion, loyalty, and advocacy.


At this stage, the company’s objective is to make the target demographic aware of Lizzy and its unique value proposition. This involves highlighting the features and benefits of Lizzy, building a strong brand presence, and generating excitement within the community to capture the interest of potential users. As this is the first point of contact between Lizzy and potential users, efforts will be focused on creating a positive and compelling impression.

Founder’s Personal Network: The founder possesses a strong network of individuals who have a significant number of followers. By leveraging these connections, Lizzy can tap into a sizable pool of potential users. It is anticipated that each of the 30 contracts will bring in approximately 10 users, leading to an estimated initial user base of 300 individuals.

Paid Social Media Ads: Lizzy will run targeted paid advertising campaigns on popular platforms such as Instagram, Facebook, TikTok, and YouTube. Leveraging advanced targeting options, these ads will reach individuals interested in dating apps or related content. By utilizing these platforms, Lizzy aims to enhance visibility, connect with a larger, more specific audience, and effectively communicate its unique value proposition through culturally relevant and engaging advertisements.

Influencer Collaborations: Lizzy plans to collaborate with influencers who have a significant following within the American South Asian community. These influencers will play a vital role in introducing Lizzy to their followers, creating a buzz around the brand. Collaborators will be carefully selected based on their credibility and alignment with Lizzy’s brand values.

Public Relations: Lizzy will also engage in public relations activities, such as issuing press releases, to local media outlets and South Asian-centric publications. This will help increase brand visibility, build credibility, and reach potential users who may not be active on the aforementioned social media platforms.

Website: To attract organic traffic to the website and position Lizzy as a trusted authority in the niche dating market, the company will invest in creating high-quality website content optimized for search engine optimization (SEO). This will include informative articles, blog posts, and guides related to dating, relationships, and South Asian cultural topics.


In the consideration stage, the objective is to engage the interest of potential users and nurture them into becoming Lizzy users. This stage involves a detailed showcasing of the platform, its unique features, and the benefits users can experience from it. Here, the focus is on strengthening the connection between Lizzy and potential users, persuading them to consider Lizzy as their preferred dating app.

Organic Social Media Engagement: To build a stronger connection with potential users, Lizzy will engage in organic social media activities. These activities will be tailored to each platform:

  • Instagram: Lizzy will regularly post visually appealing images and videos showing the app in use, user testimonials, and content that resonates with the cultural nuances of the target demographic. Instagram Stories will also be used for limited-time content and to engage followers with interactive elements like polls and questions.
  • Facebook: While also sharing similar content as on Instagram, Facebook will be used to foster a community around the Lizzy brand. This includes creating a Facebook Group for users and potential users to interact, ask questions, and share their experiences.
  • TikTok: Lizzy will create and share engaging, short-form video content on TikTok. This includes tutorials on using the app, highlighting unique features, and other culturally relevant content.
  • YouTube: Long-form video content will be created for YouTube. This includes detailed walkthroughs of the app, interviews with successful matches, and content about love and dating within the South Asian community in the US.

Lead Capturing Landing Pages: Lizzy will create targeted landing pages designed to capture the contact details of potential users. These landing pages will include a prominent call to action, encouraging visitors to provide their email addresses in exchange for updates, exclusive information, or possible early access to the platform.

Email Marketing: Once the contact details of potential users have been captured, an email marketing campaign will be implemented. The campaign will aim to build interest and anticipation for the platform during the initial stages. In the later stages, regular newsletters will be sent out to provide more in-depth information about Lizzy, showcase success stories, and provide updates on new features.


The conversion stage is the turning point in the marketing funnel, where interested individuals take definitive action to become users of Lizzy. Given that Lizzy is an exclusive platform, this step involves completing an application process and undergoing a screening before being accepted. Both the application and screening process can be completed either via the Lizzy app or on the website, making it accessible to a wide range of users. During this stage, strategies will be centered around persuasive tactics aimed at encouraging sign-ups, membership purchases, and various in-app transactions.

User-Friendly Application Process:  Lizzy will ensure a streamlined and user-friendly application process to encourage conversions. Clear instructions and expectations will be provided from the beginning to minimize potential drop-offs and create a smooth and efficient experience for applicants.

Onboarding Program: Once a user is accepted, a comprehensive in-app onboarding program will take place to ensure they understand the platform’s various features and benefits. This not only helps in conversion but also ensures users utilize the platform to its fullest extent.

Trial Memberships: Lizzy will offer trial memberships to new users, providing them with an opportunity to explore the benefits of a full membership. These trials serve as a powerful incentive for users to convert into paying members.

Discounted Rates: To encourage long-term commitment, Lizzy will offer discounted rates on longer membership plans. This approach not only helps in securing revenue through a cash-capture mechanism but also enhances user retention by incentivizing users to choose longer subscription periods.

In-app Pop-ups: Lizzy will utilize in-app pop-ups to promote additional in-app purchases, including options such as extra likes, swipes, search options, and unlock additional features. This strategic approach aims to drive revenue while enhancing user engagement within the platform.


At this stage in the funnel, the focus is to encourage users to continue their relationship with Lizzy and consistently use the platform. Loyalty is cultivated through a positive user experience, excellent customer service, fostering a sense of community, and creating a safe and enjoyable environment where users can find meaningful connections.

Personalized User Experience: Lizzy will leverage its data-driven approach to provide a personalized experience for each user. This will involve tailored match suggestions, personalized messages, and other customized content that make users feel valued and understood.

Robust Customer Support: A critical aspect of user loyalty is the assurance of support when needed. Lizzy will provide comprehensive customer support, handling queries, concerns, and complaints promptly and professionally.

Promoting User Safety: Lizzy will promote safety features, such as the ability to report and block users, through various communication channels. By doing so, Lizzy reassures users that their safety and comfort are a top priority, thereby fostering a sense of trust and loyalty.

Regular Updates: Lizzy will maintain an ongoing commitment to improving the platform based on user feedback. This will be executed by regularly updating the platform and introducing new and exciting features.

Daily Login Rewards: In order to encourage users to engage with the platform on a daily basis, Lizzy will offer rewards for consecutive log-ins. These rewards will include free swipes, cumulative points that can be exchanged for in-app purchases, or other additional features and benefits. This strategy aims to maintain user engagement, foster a daily habit of using the app, and provide users with incentives to continue their interaction with Lizzy.

Community Engagement: Lizzy will actively engage with its user community on social media platforms. This will be done through regular posts, discussions, and interactive content. By creating a lively and interactive social media presence, Lizzy can cultivate a sense of community and belonging among its users, contributing to increased loyalty.


At this point in the marketing funnel, the objective is to turn loyal users into brand advocates. Advocacy occurs when users are so satisfied with their experience on Lizzy that they actively recommend it to others in their network. This not only provides a powerful testament to the value and quality of Lizzy but also helps attract new users to the platform through word-of-mouth. Here, the strategies will be focused on encouraging users to share their positive experiences, refer their friends, and actively promote Lizzy within their social circles.

Referral Program: A referral program will be put into place where existing users can invite their friends to join Lizzy. For each successful referral that results in a new user, the referrer will receive certain benefits such as premium features, extended memberships, or other in-app incentives. This gives existing users a compelling reason to spread the word about Lizzy.

Community-Building Events: Lizzy will host community-building events, both virtually and in person, as a means to further establish a sense of community among its users. These events can also act as a platform for users to share their positive experiences with Lizzy, reinforcing their role as advocates for the brand.

User Testimonials: Real-life success stories or testimonials from users can be a powerful form of advocacy. Lizzy will encourage users to share their experiences and stories, which can then be featured on Lizzy’s social media platforms and website. This not only promotes the brand but also adds a level of authenticity and trustworthiness to the platform.

Engagement with User-Generated Content: Encouraging users to share their Lizzy experiences on their personal social media accounts can create a viral effect. Lizzy will engage with such content by liking, sharing, or commenting on user posts, which can further boost visibility and reach.

Brand Ambassadors: Lizzy will identify power users or influencers within the Lizzy community and extend invitations to them to become brand ambassadors. These individuals will play a crucial role in promoting Lizzy within their network, generating buzz around the platform, and serving as relatable faces for the Lizzy brand. Their endorsement and engagement will contribute to increased awareness, trust, and loyalty among the target audience.


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Key Performance Indicators

To effectively track Lizzy’s progress and ensure continued success, the company has identified the following KPIs:

  1. User Acquisition
  • Number of new user applications
  • Application acceptance rate
  • Member referral rate
  • Monthly user growth rate

  1. User Engagement
  • Daily active users (DAU) and monthly active users (MAU)
  • Average time spent per session
  • Number of connections made between users
  • Number of in-app activity

  1. Membership Retention
  • Retention rate of active members
  • Average duration of membership
  • User churn rate

  1. Monetization
  • Average revenue per user (ARPU)
  • Revenue generated per membership tier
  • Revenue generated from in-app purchases

  1. App Performance
  • App Store and Play Store rating and reviews
  • Number of reported crashes and technical issues

  1. Marketing
  • Cost per lead and user acquisition cost 
  • 4:1 return on ad spend 
  • 5% monthly website traffic increase
  • 2% monthly follower growth rate on all social media platforms

  1. Financials
  • Gross margin 
  • Net profit margin 
  • Positive cash flow

SWOT Analysis


  • Exclusive platform that caters to the unique cultural context of American-born South Asians
  • Founder’s expertise and deep understanding of the unique needs of the target demographic
  • Founder’s extensive network within the South Asian community in NYC Metro
  • Thorough user vetting process that ensures a high-quality user base
  • Diversified revenue streams through membership fees and in-app purchases


  • Limited user base due to the exclusive focus on North American-born South Asians
  • New entrant with limited brand recognition compared to established dating apps
  • Potential for a slower user growth rate compared to broader demographic dating apps
  • Revenue heavily reliant on membership fees and in-app purchases
  • Limited resources for aggressive marketing and user acquisition


  • Increasing demand for niche dating platforms
  • Growing consumer spending on online dating services
  • Expansion into the American market to tap into the population of American-born South Asians
  • Potential collaboration with influencers or celebrities to increase the platform’s visibility
  • Integration of gamification features to attract and retain users


  • Intense competition from both mainstream and other niche dating platforms
  • Regulatory changes impacting user data privacy and app operations
  • Economic downturns affecting users’ capacity to pay for premium services
  • Rapidly evolving user preferences and expectations in the online dating industry
  • Negative experiences or incidents that can damage the platform’s reputation

Operational Plan

The operational plan serves as the backbone that outlines the fundamental actions required to ensure Lizzy’s operations run efficiently and effectively. This section provides a comprehensive overview of the company’s day-to-day activities, covering critical areas such as hours of operation, location, app development, project timeline, platform mechanics, compliance with laws and regulations, and risk management. 

Hours of Operations

The operating hours for the different departments of the company will vary depending on their respective responsibilities.

Management Team

To ensure optimal productivity and efficiency, Lizzy’s management team will operate during standard working hours. This will enable the team to work collaboratively and be available for communication with contractors and stakeholders during regular business hours.

Day Hours
Monday to Friday 9AM to 5PM
Saturday to Sunday Closed

Additionally, this operating schedule promotes a healthy work-life balance for employees, which is crucial for maintaining high morale and productivity. Having weekends off allows employees to recharge, ensuring they are motivated and ready to provide exceptional service during the workweek.

App Operations

The App Operations team, consisting of the Customer Service Department and the Account Review Department, operates on a 24/7 schedule. Team members will be working in shifts to provide round-the-clock support for the platform, seven days a week. Each team member will follow a standard 40-hour workweek, ensuring that customer queries are promptly addressed and user profiles are efficiently reviewed. This schedule enables the team to deliver excellent customer service, enhance user satisfaction, and maintain active engagement on the platform.

Day Hours
Monday to Sunday Shifting (40 hours/week)

Office Location

During the initial phase, the Lizzy team will adopt a fully remote work model, leveraging modern technological tools for communication, collaboration, and project management. This approach allows the company to save on infrastructure costs, ensuring that more resources are available for critical areas such as platform development and user acquisition. The remote work model also provides the advantage of recruiting talent without being limited by geographical boundaries, thereby opening up a wider pool of potential employees.

Once the company achieves a lucrative financial standing, the plan is to establish a physical headquarters in New York City, New York, a city renowned for its thriving tech industry and vibrant startup ecosystem. This office will house senior management, administration, human resources, and other corporate functions, fostering a collaborative and centralized work environment.

App Development

The development of Lizzy will be entrusted to Simply Designs, a renowned application development firm in New York City, New York. Led by Scott Jackson, Simply Designs has built a strong reputation in the industry, specializing in custom software and app development across multiple platforms. Their expertise lies not just in coding, but extends to wireframing, graphic design, project management, testing, and facilitating app store approvals, making them an ideal partner for this project.

Simply Designs’ team of skilled mobile app developers will manage the process from concept to deployment. This includes creating a user-friendly interface, ensuring smooth functionality, and optimizing the app for both iOS and Android. In addition to the mobile app, the contractor will also be responsible for creating Lizzy’s website, ensuring a consistent brand image and user experience across all digital touchpoints.

The decision to outsource the app and website development to Simply Designs not only guarantees high-quality output but also provides financial advantages for Lizzy. Outsourcing will save the company the associated costs and time involved in hiring, recruitment, and managing an in-house development team. Furthermore, this approach ensures that the technical aspects of the project are entrusted to capable hands, allowing Lizzy to concentrate on other core areas such as market research, user acquisition strategies, and delivering superior customer service.

Project Timeline

The following illustration represents the projected timeline for Lizzy, detailing the key milestones and development stages that the company intends to accomplish. This timeline offers an informative roadmap of the company’s strategic goals, showcasing the planned trajectory from the acquisition of funds to the anticipated platform launch.

Platform Mechanics

The following diagram illustrates the key functionalities, steps, and interactions that a typical user will encounter from the application process to engaging with other users on Lizzy. This visual representation showcases the platform’s unique features, intuitive design, and user-friendly interface, providing a clear understanding of how Lizzy strives to deliver a seamless dating experience to its users.


Lizzy will adhere to the federal and provincial laws discussed in Section 3.2 Government Regulations, as well as other pertinent regulations, bylaws, and standards. The company will take all necessary steps to ensure that it obtains the required government permits to conduct its business operations legally and ethically.

Labor and Employment

The company will strictly adhere to the legal standards for payment, compensation, and working conditions as mandated by the New York Employment Standards Act. The management team will ensure open communication channels with employees to promote a positive work-life balance that enhances welfare. Moreover, the company will continuously monitor its adherence to labor laws and periodically review compensation packages to ensure they meet the legally mandated minimum wage requirements.

Risk Analysis

Slow Adoption Rate 

As a relatively new platform, Lizzy faces the inherent risk of slow user adoption which could significantly impact the company’s growth, market position, and long-term sustainability. 

Apart from leveraging the Founder’s personal network, Lizzy will implement a robust marketing strategy to boost awareness and attract users. Incentives will also be provided to early adopters, encouraging user referrals and positive word-of-mouth.

User Data Breach

A breach in user data could result in unauthorized access to user profiles and personal information, eroding user trust and potentially exposing the company to legal consequences.

Lizzy will adopt rigorous security measures, including encryption, regular security audits, and secure access management. In the event of a breach, Lizzy will promptly inform affected users and take immediate corrective action

Negative User Behavior

Users engaging in harassment, catfishing, or other inappropriate behaviors could damage the platform’s atmosphere and deter potential users.

Lizzy will implement a stringent user vetting process and enforce strict community guidelines to keep the community safe.  Users will also be encouraged to actively report any suspicious or inappropriate behaviors.

Regulatory Changes

New regulations or amended regulations on online services could have an impact on the operations of Lizzy, potentially resulting in additional costs or requiring modifications to the business model.

To ensure ongoing compliance, Lizzy will stay updated with all regulatory changes in the industry and work closely with legal consultants. The company will allocate the necessary resources to accommodate any adjustments required as a result of regulatory changes.

Economic Downturn

Changes in the economy can influence user spending behavior. In an economic downturn, users may be less willing to pay for premium features.

Lizzy will monitor economic indicators and adjust its pricing strategy as needed. The company will also strive to offer a range of features and price points to cater to users with different spending capacities.

Technological Malfunction

Any disruptions to the operation of the platform, such as crashes, bugs, glitches, or performance issues, can have a negative impact on user experience, potentially resulting in the loss of account.

To ensure the seamless functioning of the app, Lizzy will invest in high-quality technology infrastructure and conduct regular testing and maintenance. Additionally, prompt technical support will be provided to address any issues that may arise.

Market Competition

The online dating industry is highly competitive, with numerous platforms vying for user attention. An increase in competition could lead to a loss of market share for Lizzy and impact its growth.

To set the platform apart from competitors, Lizzy will focus on a differentiation strategy. This will involve continuously innovating and improving its service offerings to align with the specific needs and expectations of North American-born South Asians.

Organizational Plan

The organizational plan outlines the company’s approach to managing human capital, including the organizational structure, management team, personnel plan, and recruitment plan. This plan will be regularly reviewed and updated to ensure the company remains adaptable and responsive to emerging opportunities and challenges.

Management Team

Ava Liz

Founder and Owner

Ms. Ava Liz is a results-oriented professional with over 20 years of extensive experience in the social service sector. Ms. Liz’s expertise, characterized by a deep understanding of mental health and a proven ability to establish and maintain productive relationships with team members and clients, has led to a career filled with impactful social initiatives. Leveraging these skills, Ms. Liz has transitioned into tech entrepreneurship as the Founder and Owner of Lizzy, a venture that carries the same level of social commitment and determination.

A respected member of the South Asian community, Ms. Liz holds a Bachelor of Arts in Sociology and a Bachelor in Social Work, alongside an active registration with the New York College of Social Workers, highlighting academic proficiency and commitment to professional development. Moreover, Ms. Liz’s past success in fundraising, notably raising over $20,000 for the ALS Society within the South Asian Community, demonstrates tenacity, resourcefulness, and commitment to effecting positive social change. These attributes, along with Ms. Liz’s keen understanding of the target demographic’s unique needs and experiences, will play a crucial role in leading Lizzy to unprecedented heights in the dating app industry.

Key Personnel

This personnel plan provides an overview of the duties and responsibilities of each employee and contractor within the company, offering clarity on individual duties and fostering a culture of accountability and effective management. By clearly defining the scope and mandates of each team member, Lizzy aims to cultivate a cohesive and efficient team capable of working collaboratively toward achieving the company’s goals. 

Account Reviewer

Full-time Contractor

  • Review and evaluate user applications based on predetermined criteria
  • Make decisions on whether to approve, deny, or place applications on a waitlist
  • Ensure the application process is fair, consistent, and aligned with Lizzy’s policies
  • Communicate decisions to applicants and provides feedback when necessary
  • Uphold the integrity and standards of Lizzy’s user community

Customer Support

Offshore Contractor

  • Provide email support to assist users with inquiries, issues, and technical problems
  • Respond promptly and professionally to user queries and concerns
  • Resolve user issues and escalate complex problems to the appropriate team
  • Offer guidance and assistance in navigating the platform and its features
  • Deliver excellent customer service at all times and ensure user satisfaction

Industry Advisor

Full-time Contractor

  • Offer industry-specific knowledge and insights to guide Lizzy’s strategic decisions
  • Provide expertise on trends, market dynamics, and best practices within the dating app industry
  • Assist in identifying opportunities for growth, innovation, and differentiation
  • Offer advice and guidance on industry regulations, compliance, and emerging technologies
  • Helps shape the overall industry positioning and competitive strategy of Lizzy

Market Advisor

Full-time Contractor

  • Conduct market research and analysis to identify market trends
  • Assist in defining and refining Lizzy’s target market and value proposition
  • Provide insights on competitor analysis and market positioning
  • Collaborate with the marketing team to develop effective marketing and promotional strategies
  • Guide market entry and expansion strategies based on market dynamics and opportunities

Growth Advisor

Full-time Contractor

  • Drive the development and execution of growth strategies for Lizzy
  • Identify opportunities to increase user acquisition, retention, and engagement
  • Analyze user data and performance metrics to identify areas for improvement
  • Collaborate with cross-functional teams to implement growth initiatives and experiments
  • Monitor and evaluate the effectiveness of growth strategies and make adjustments as needed

Chartered Professional Accountant


  • Manage financial records and bookkeeping with accuracy
  • Ensure compliance with accounting standards
  • Prepare financial statements, handle tax filings, and provide financial analysis and reporting
  • Assist in budgeting, forecasting, and financial planning
  • Provide guidance on financial strategies and helps ensure proper financial management

Financial Plan

The following financial projections have been carefully crafted by the management team of Serenity Farm Co. All projections are forward-looking and are dependent on securing the required financing.

Pro Forma Income Statement

Pro Forma Cash Flow Statement

Pro Forma Balance Sheet

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