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Business Plan Help | 13 November, 2023

Modeling Agency Business Plan

The Miami, Florida fashion industry has a rich and vibrant history. This sample business plan for a modeling company is intended to offer valuable insights for the development of your own modeling agency. Crafted by our team of expert fashion business plan writers, it serves as an invaluable resource for your guidance and reference.


Modeling agencies in Miami play a pivotal role in connecting talented models with opportunities in various niches, including runway, print, commercials, and more. Miami’s fashion industry thrives on its glamorous events, such as Miami Fashion Week, and its influence in swimwear and resort wear fashion. The city’s international appeal draws both established and emerging designers, models, and fashion enthusiasts from around the world.


In this article, we’ll explore the steps to creating a modeling agency business plan, what you need to start a modeling agency, and tips on effectively marketing your modeling agency startup.


How to Write a Modeling Agency Business Plan

Starting a modeling agency can be an exciting and rewarding venture for those who have a passion for the fashion and entertainment industry. Whether you’re an industry veteran or a newcomer, connecting  with a modeling agency business plan writer is crucial to your agency’s success. This modeling agency helps articulate your vision, strategy, and financial projections, and in securing the funding essential for your business growth.


To get started, you’ll need to consider several essential factors:

Market Research: Begin by researching your target market. Understand the demand for models in your area, the competition, and the industry trends. A thorough market research will be the foundation of your agency’s success.

Legal Structure: Decide on the legal structure of your agency, whether it’s a sole proprietorship, partnership, LLC, or corporation. Register your business and acquire any necessary licenses or permits.

Business Name and Branding: Choose an engaging business name for your agency. Establish a strong brand identity, including a logo and a website, to build a professional image.

Location: Determine the location of your agency. It should be easily accessible to clients and models.

Services Offered: Define the types of modeling services your agency will provide, such as fashion, commercial, runway, or specialty niches.

Recruitment and Training: Plan how you will recruit models and provide necessary training and development to prepare them for the industry.

Financial Projections: Develop a financial plan that includes startup costs, operating expenses, revenue projections, and a break-even analysis.

Marketing and Promotion: Consider your marketing strategies and how you will build relationships with clients, photographers, and other industry professionals.


How to Start a Modeling Agency

Starting a modeling agency requires more than just passion for the industry. You’ll need the following essential elements:

Industry Knowledge: A deep understanding of the modeling industry is vital. Stay updated with current trends, industry standards, and the needs of models and clients.

Professional Team: Assemble a skilled and dedicated team, including agents, scouts, and support staff, to ensure smooth agency operations.

Quality Photographs: High-quality model portfolios and headshots are crucial for attracting clients and models. Invest in professional photographers and ensure impressive portfolios.

Legal Documents: Draft model contracts, release forms, and any legal agreements required for your agency’s operation.

Networking: Build a strong network within the fashion and entertainment industry. Relationships with clients, photographers, designers, and other stakeholders are essential for your agency’s success.

Marketing Your Modeling Agency

Effective marketing is essential to attracting models and clients to your agency. Here are some tips to help you market your modeling agency successfully:

Professional Website: Create a professional website showcasing your agency’s services, models, and portfolio.

Social Media: Utilize social media platforms like Instagram, Facebook, and LinkedIn to showcase your models and engage with potential clients.

Networking: Attend industry events, collaborate with photographers, designers, and makeup artists, and build strong relationships within the fashion and entertainment industry.

SEO and Online Advertising: Optimize your website for search engines (SEO) and consider online advertising to increase your agency’s online visibility.

Model Scouting: Actively scout for new talent through various channels, including social media, open casting calls, and referrals.

Client Outreach: Reach out to potential clients through email marketing, direct contact, and promotional campaigns.

Testimonials and Reviews: Encourage satisfied models and clients to leave positive reviews and testimonials on your website and social media.


If you are considering entering the modeling agency business in Miami, it’s essential to recognize the importance of staying updated with industry trends, maintaining a diverse portfolio of models, and fostering strong relationships with clients and talent. 


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To offer you additional insights into starting a modeling agency, we’ve included a sample modeling agency business plan below:


Executive Summary

“Clique Modeling Agency” (herein also referred to as “Clique Modeling”, “the agency”, and “the company”) is in the strategic planning phase of establishing an innovative modeling agency based in Miami, Florida. Spearheaded by Founder and Agency Director, Harris Scott, the company seeks to connect clients and versatile talent through unparalleled support and personalized services, starting in Miami and Beverly Hills.


In America’s evolving fashion and entertainment industries, transformative trends such as sustainability and conscious consumerism are gaining traction, while diversity and inclusion are reshaping market dynamics. Furthermore, with technology challenging traditional fashion shows, virtual models and digital events are on the rise, creating a need for adaptability and innovation. These trends present opportunities for brands to resonate with an authentic and diverse audience.


The company will cater to these industry developments by representing a diverse range of models, promoting body positivity and inclusivity, and collaborating with brands that share these values. Clique Modeling Agency’s unique selling proposition lies in fostering genuine and impactful change within the fashion and entertainment industries. Through consistent training and programs, models develop both modeling skills and knowledge about the importance of diversity and inclusion. By prioritizing positive values and authentic representation, the agency will also set new standards with well-prepared and versatile models, excelling in both traditional and virtual modeling to meet the evolving needs of the industry.


Clique Modeling Agency plans to secure a $100,000 business loan, to be strategically allocated to cover initial expenses such as website development, insurance, staffing, marketing, and office supplies. Targeting a diverse client base, the agency will offer services to emerging designers, advertising agencies, established fashion brands, and production companies. The agency’s business model ensures revenue generation by combining digital and traditional approaches through face-to-face auditions and operating through a user-friendly web platform.


With an unmatchable passion for fashion combined with a dedication to nurturing undiscovered talent, Mr. Scott brings a unique perspective of the fashion industry to the company. This commitment to empowering models and showcasing their skills stems from the knowledge that the absence of high-performing modeling agencies in Mr. Scott’s home state has created a void in opportunities for aspiring models. Hence, with a diverse professional background, spanning various industries, and a clear vision and business strategy, Mr. Scott is well-prepared to make informed decisions that will drive the agency’s growth and establish its prominence in the dynamic world of fashion and modeling.


Business Overview

Clique Modeling Agency is an upcoming specialized modeling agency in America’s fashion and entertainment industries. Dedicated to providing personalized and comprehensive services, the company will support new and experienced models, ensuring access to resources and diverse opportunities and connecting these models with clients that match their needs.


Aiming to enter the growing modeling scene in Miami, Florida while also serving the overlooked market in Beverly Hills, California, the agency aims to generate revenue from model bookings, website showcasing fees, referral fees from photographers and cosmetologists, test shoots, and agency commissions. Clients can conveniently book models and services through the company’s soon-to-be-developed user-friendly website.


To effectively serve its target market, Clique Modeling Agency will adopt a business model that caters to Business-to-Business (B2B) and Business-to-Talent (B2T) clients and creative individuals within the fashion and entertainment industry. The agency seeks partnerships with fashion brands, photographers, and advertising companies in need of diverse models, ensuring a varied clientele base and revenue sources. In addition, clients such as designers and advertisers, can leverage the company’s services to discover new faces and have the opportunity to collaborate with exceptional models, while models experience career development.


Clique Modeling Agency offers more than just quality services; it offers a pathway to success for both its models and clients. The company’s personalized services and support stand out in a competitive industry, providing both clients and models with a tailored experience to meet their unique needs.


With the potential for continuous growth, Clique Modeling Agency intends to continue diversifying its services and broadening its reach to other regions and global markets, such as California and Europe. The agency also plans to conduct or sponsor modeling contests, further expanding its talent pool. This progressive plan demonstrates the company’s commitment to becoming an established modeling agency that competes globally in the fashion and entertainment industry.


Mission Statement

Our mission is to nurture and represent the diverse talents of aspiring models. We are committed to providing exceptional guidance, fostering their careers, and connecting them with opportunities in the ever-evolving world of fashion and entertainment. 


Vision Statement

Our vision is to be the premier modeling agency of choice, setting industry standards and inspiring innovation. We envision a future where our agency continues to empower and elevate models, fostering a culture of diversity, creativity, and excellence within the global fashion and entertainment community.


Core Values

Clique Modeling Agency’s culture is built upon a foundation of core values that shape how the company interacts with customers, partners, and employees. These values are fundamental to all business activities and decisions and are deeply ingrained in the company’s ethos.



Transparency fosters trust and confidence in building Clique’s relationships with its clients, models, and partners. The agency believes in clear and open communication, ensuring that all stakeholders are well-informed about its model scouting processes, contract terms, service fees, and other relevant engagements. 



Integrity is at the heart of the company’s business practices. Compliance with government regulations and guidelines ensures that models’ rights and interests are protected. As such, the agency operates with unwavering honesty and ethical conduct by upholding the highest standards in the industry. 



Clique Modeling Agency is dedicated to incorporating sustainable practices into its operations, such as reducing carbon footprint in photoshoots by switching to LED lights and rechargeable batteries and adopting eco-friendly fashion choices. Sustainability isn’t just a buzzword for the agency; it’s a commitment to a greener and more responsible future.



The agency is constantly seeking new and creative ways to promote models through digital platforms and adapt to evolving trends such as virtual models and motion capture technologies. By embracing innovation, the company improves overall modeling experience and stays at the forefront of the fashion and entertainment industry.



Guided by the principle of accountability, the agency holds itself responsible for all its actions and decisions. Whether it’s ensuring that models are treated fairly or being held accountable for transactions, Clique is unwavering in its commitment to representing its models’ and clients’ best interests and being answerable for its activities and their outcomes.


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Goals and Objectives

Category Short term – 6 months Medium term – 3 years Long term – 5 years
Brand Awareness Leverage digital platforms and participate in at least two local fashion events, showcasing the company’s models and artists, aiming to increase brand recognition within Miami. Organize a fashion and networking event, to draw prominent figures and secure features in at least three industry publications to increase regional brand awareness. Dominate the North American market as an agency with models consistently featured in international runways and campaigns.
Marketing Dominance Launch an engaging website and establish a strong social media presence, aiming to reach 200 followers. Invest in SEO strategies and influencer marketing, further growing the online audience to over 3000 followers. Attain over 8000 followers by engaging with global industry professionals.
Operational Efficiency Implement efficient modeling management software, streamlining internal processes to effectively manage talent and assignments. Invest in comprehensive agency management technology, providing real-time tracking of talent availability and bookings, thus increasing efficiency. Optimize operations by implementing AI-driven solutions for talent selection, client matching, and trend analysis.
Business Development Establish partnerships with local photographers, designers, and stylists to offer a comprehensive model development package. Offer additional in-house services such as digital photography and videography, expanding the company’s scope within the industry. Adopt innovative services, such as virtual modeling and interactive AI-powered events, cementing the agency as a trendsetter.
Recruitment Recruit and onboard at least 7 new models, fostering a diverse and inclusive roster of models. Expand talent pool to include a minimum of 30 models and talent support, by conducting pop-up and in-house castings. Conduct modeling competitions as an agency with over 150 models known for their versatility.
Client Satisfaction Ensure a 90% satisfaction rate among clients through regular feedback and service improvements. Maintain client satisfaction of over 95% through ongoing feedback and responsive service enhancements. Reach a 100% client satisfaction through exceptional service and long-term partnerships.

Market Analysis

In the progressive landscape of the fashion and entertainment industries, understanding market trends, government regulations, and the competitive landscape is critical to positioning Clique Modeling Agency for success. This market analysis will provide a comprehensive review of these key factors, providing valuable insights into the industry that will help the company develop a winning strategy.


Fashion Industry

The fashion industry represents a vast and diverse sector, encompassing the design, manufacturing, and distribution of apparel and accessories. It serves a broad array of consumer needs, from everyday clothing to haute couture, catering to various demographics, tastes, and preferences.


Global Fashion Industry Size and Trends

Notably, consumer trends are shifting towards sustainability and diversity, as 36% of Gen Z and 35% of Millennial consumers prefer “environmentally friendly” and “sustainable” items and companies promoting diversity achieve 19% higher profits. While the industry faces challenges related to environmental impact and waste, it continues to evolve and adapt, with fast fashion markets experiencing fluctuations, and the rise of conscious consumerism driving change.


With a valuation of nearly $1.7 trillion as of 2022, the industry plays a significant role in the global economy, contributing 2% to the Gross Domestic Product. Poised for continued growth and adaptation, the global fashion industry is expected to reach retail sales of $48.2 trillion in 2023. The industry’s future is bright, especially in the Asia-Pacific region, projected to be the fastest-growing market. The United States remains the largest retail market globally, with an anticipated sales figure of $6.3 trillion in 2023.


Additionally, the industry is witnessing a surge in non-white model representation and pay scale equality. Design directors are among the highest earners in the fashion sector, with significant monthly and yearly salaries, reflecting the industry’s commitment to talent and diversity. While the industry faces environmental challenges, awareness of sustainability and responsible production is on the rise, indicating a shift towards a more environmentally conscious and equitable future in the world of fashion.


American Fashion Industry

The American fashion industry is a dynamic landscape comprised of small design-focused businesses to globally recognized brands. In 2022, the industry displayed resilience, experiencing a 19.6% growth compared to the previous year, with a forecast predicting 3.6% growth in 2023, expected to reach a retail market value of $34.3 billion.


Within America, New York City is a prominent fashion hub with 48% of the nation’s apparel manufacturing, while Miami follows closely. Despite its strong domestic presence, 95% of apparel sold in America in 2020 was imported. Inflation has had minimal effects on apparel prices, and American households spent an average of $3,344 on clothing and accessories in 2019. Notably, the industry’s luxury apparel sales are expected to rise by 7% in 2023, driven by tourism. Additionally, the second-hand fashion sector is thriving, mainly due to sustainability concerns and the increasing popularity of resale platforms. Millennials, baby boomers, and Gen Z consumers all contribute to the surge in second-hand fashion sales, recognizing the environmental impact of the industry.


Entertainment Industry

The entertainment industry encompasses a diverse array of activities and content, including film, music, gaming, live events, digital and online media, literature, and visual arts. Its primary purpose is to provide enjoyment, cultural expression, and social connection while contributing significantly to the economy and fostering creativity and innovation.


Global Entertainment Industry Size and Trends

On a path of significant growth, the global entertainment industry reached a market value of approximately $29.86 billion in 2022, expected to rise to $31.83 billion in 2023, and has an impressive projection of $49.56 billion by 2032. This robust expansion, with a compound annual growth rate (CAGR) of about 11% between 2023 and 2032, is driven by several key factors.


Technological advancements, such as innovations in streaming platforms, virtual and augmented reality, and high-definition displays, have revolutionized content consumption. Additionally, changing consumer preferences, marked by the proliferation of on-demand services, personalized content recommendations, and user-generated platforms, have disrupted traditional distribution models. The industry’s globalization, enabled by digital platforms and streaming services, has expanded market opportunities and facilitated cross-cultural exchanges, resulting in diverse content offerings and international collaborations.


Specifically, different global regions each contribute to the market’s vibrancy, with unique strengths and consumer preferences. North America’s strong infrastructure and technological advancements, Europe’s rich cultural heritage and growing digital content consumption, the Asia-Pacific’s expanding market driven by a large population and technological advancements, Latin America’s thriving film and music industries, and the Middle East and Africa’s diverse entertainment landscape collectively shape the global entertainment industry’s dynamic and evolving landscape.


American Entertainment Industry

The American entertainment industry involves a broad spectrum of media platforms, including books, games, music, radio, podcasts, newspapers, magazines, and TV and video, spanning both digital and traditional formats. 


Projections indicate significant growth, with anticipated revenue reaching $29.74 billion by 2023, making the sector a key component of America’s media landscape. TV and video represent the largest segment, with a market volume of $15.40 billion in 2023. A notable trend in the industry is the increasing dominance of digital platforms in America’s media landscape, while traditional print and broadcast outlets grapple with adapting to changing consumer preferences and evolving market dynamics.


Market Trends 

This section provides an overview of the latest trends in the fashion and entertainment industries, helping the company stay ahead of the competition and identify new growth opportunities. By examining key market drivers, consumer behavior, and industry challenges, Clique Modeling Agency can adapt and innovate its business model to meet the evolving needs of customers.


Sustainability in Fashion

Recent statistics underscore the urgency of sustainability, revealing that consumers increasingly prioritize ethical and environmentally responsible practices when making fashion choices. Research data indicates that 70% of American consumers have adjusted their product preferences due to a heightened awareness of fashion’s social and environmental impacts. This shifting consumer behavior demonstrates the need for brands to embrace sustainability.


Clique Modeling Agency acknowledges the market’s evolving landscape and sees this as an opportunity to align its operations with the principles of sustainability and conscious consumerism. The agency can effectively capitalize on this trend by promoting ethical and sustainable practices throughout its network. By ensuring that the models the company supports endorse brands that share these values, it can help talent seekers meet the increasing demand for eco-friendly and socially responsible fashion. Success in this evolving market hinges on Clique’s ability to embrace sustainability as a fundamental value, reduce its environmental footprint, and provide models with opportunities that resonate with the values and beliefs of today’s conscious consumers.


Diversity and Inclusion

In the evolving fashion and entertainment industries, diversity, inclusion, and body positivity are becoming central trends reshaping market dynamics and consumer preferences. A study by the Directors Guild of America shows that only 18.3% of its members self-identified as black, indigenous, or people of color, while 82.3% are white and predominantly male.


These statistics serve as a benchmark for accountability that tells brands whether their efforts towards inclusions are reflected in their organizations. In addition, brands that actively promote diversity and body positivity resonate with consumers who seek authentic and relatable experiences. 


Diverse representation in the industry shows that when consumers see models and entertainers who reflect a broader spectrum of body types, genders, ethnicities, and backgrounds, it not only fosters positive body image but also contributes to reduced discrimination and negative stereotyping. This trend not only aligns with social responsibility but also holds the potential to appeal to a wider audience, making it a critical market force.


In light of this trend, Clique Modeling Agency has a unique opportunity to lead the way in promoting diversity and inclusion within the fashion and entertainment industries. The agency will proactively represent a diverse range of models, emphasizing body positivity and inclusivity in its talent castings. By collaborating with brands and entertainment productions that share these values, Clique Modeling Agency will cater to an increasingly diverse consumer base and remain at the forefront of a more inclusive industry. 


Furthermore, the agency can advocate for genuine change by educating its models and clients about the importance of diversity and inclusion and employing personnel without any form of bias. This fosters a welcoming and equitable environment in the company, sets new industry standards, and promotes positive values and representation.


Virtual Technology

Designers and brands are increasingly turning to virtual shows and technology as a response to the challenges posed by the pandemic and the demand for immersive online experiences. Consumers are showing a preference for these digital presentations as they allow for a more interactive and engaging fashion experience.


Moreover, technology continues to reshape how collections are presented to consumers, utilizing 3D scanning and motion capture technology to create lifelike virtual models. Recent statistics indicate a surge in the use of virtual models and the digitalization of the fashion industry, suggesting that this trend is poised to continue. However, this also poses a risk to the careers of real-life models and the efforts they have put into advocating for a more inclusive industry.


This shift towards virtual methods pushes the Clique Modeling Agency to adapt to the evolving needs of the fashion and entertainment industries. The agency can incorporate virtual modeling into its portfolio of services, offering clients the option to showcase their collections through digital models. 


On the other hand, to continue providing comprehensive support to human models, the agency will further harness the features of 3D scanning and motion capture technology. Clique can provide its models with opportunities in the virtual modeling space by collaborating with brands that can produce custom-fit garments according to the measurements that the 3D scanner captures. Additionally, the agency can invest in the necessary technology and expertise to support and train models for virtual fashion shows and events, ensuring that its models are versatile and proficient in both traditional and virtual modeling to meet the industry’s diverse demands.


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Government Regulations

This section outlines the various government regulations and guidelines that directly affect the company’s operations in America. Upon expansion to other countries and regions, the company will review applicable laws and regulations with the help of legal consultants to ensure compliance in each jurisdiction. This proactive approach will help Clique Modeling Agency mitigate potential risks of non-compliance and maintain a high level of trust and credibility with its stakeholders.



The primary purpose of the Consumer Privacy Protection Act (CCPA) is to enhance Americans’ control and consent over their personal information while providing more stringent regulations for organizations handling such data. Under the CPPA, organizations, including modeling agencies, are required to provide individuals with clear information about the handling of their personal information and secure their meaningful consent. 


As a modeling agency, Clique will adapt its practices to ensure compliance with these regulations. The agency will specifically comply with the CPPA by implementing robust data handling procedures. The agency will provide its models with transparent information on how their personal data is used and will obtain their meaningful consent for data processing activities. 


Data mobility will be further supported to empower models with control over their information, and deletion requests will be promptly honored when required. Additionally, the company will ensure that its use of any automated systems or AI technologies in its operations is transparent and respects the privacy rights of the models. The agency will also adhere to the regulations related to the protection of children’s information, further reinforcing the privacy and safety of young models.


To strengthen accountability, Clique Modeling Agency will maintain comprehensive records of data handling, ensuring compliance with the CPPA. As such, any fines or penalties associated with non-compliance will be diligently addressed to safeguard the agency, its models, and partner brands.


CCPSA of 2010

The America Consumer Product Safety Act (CCPSA) of 2010 serves to safeguard the well-being of the American public by addressing or preventing potential risks to human health and safety posed by consumer products in the country.


While modeling agencies are not direct manufacturers or importers of consumer products, they often partner with brands and clients who produce such products for advertising and promotional purposes. Therefore, Clique Modeling Agency must be aware of these guidelines to ensure the safety of its models, the reliability of its clients, and its adherence to the law.


To comply with the CCPSA, the company will take specific measures when partnering with brands and clients. The agency will proactively review the products being promoted in collaboration with its models to ensure they comply with the safety standards. This includes assessing whether the products meet safety requirements and do not pose any unreasonable danger to the health or safety of Americans. 


If any concerns arise during this review, Clique will engage in open communication with the client to address the issues and seek resolutions. Additionally, the agency will maintain a record of all products and brands it collaborates with, along with their compliance status with the CCPSA. This proactive approach will not only protect the company’s models but also strengthen the agency’s reputation for working with safe and reliable clients.


Competitive Analysis

Competition among modeling agencies in America varies significantly, with intense competition in major urban centers where the fashion and entertainment industries are most concentrated. Factors such as the desire to represent top talent, secure high-profile clients, and establish a strong presence in the American fashion and entertainment landscape drive agencies to continually strive for excellence in their services and talent management. To better understand Clique Modeling Agency’s position in this market, a competitive analysis has been conducted to identify the primary competitors and the available opportunities:


Company Description Gap
Model Empire Model Empire Agency, founded in 1995, rose to prominence in the modeling industry, fostering partnerships with elite international agencies. They discover and oversee the development of their new faces by balancing education and interest while providing international opportunities. Model Empire Agency adopts a unique model classification that goes beyond traditional gender norms by including a non-binary classification but falls short in terms of integrating sustainable practices in their activities.
Runway Models Runway Models, a California-based full-service modeling agency, is dedicated to promoting diversity and equity in the industry while fostering meaningful connections between models and brands through authenticity and community-driven values. Although committed to promoting inclusivity through incorporating gender-neutral pronouns in managing their models, Runway Models only accepts applications by appointment and not through walk-in submissions.
TMN The Model Network (TMN) has been a leading agency since 1985, recognized for nurturing talent, guiding models to reach their full potential, and providing comprehensive in-house production services to clients. While TMN has a separate acting division, development programs, and camps, this competitor limits modeling opportunities within the areas of fashion, commercial, and lifestyle projects. 


Products and Services

This section outlines the offerings of Clique Modeling Agency, providing a detailed overview of its comprehensive services, pricing strategy, competitive advantages, and key success factors that are integral to the company’s success.


Agency Commissions

Clique Modeling Agency plays a vital role as an intermediary that facilitates connections between models and clients in need of their services, such as fashion designers, photographers, and advertising agencies. 


The agency actively seeks modeling opportunities, skillfully negotiates contracts, provides career guidance, and offers extensive support services to models, which encompass logistical arrangements, accommodations, and legal counsel. For every work Clique has provided for a model, the agency takes a percentage of the fees as a commission for its services, based on the contract the model and the company mutually signed. 


Free Agent Model 

The agency will work with selected models to provide services under the Free Agent Model.  A package including test shoots, composite cards and 1-Year of generating work will be included in this model.  The benefit for the agency includes up front payments to assist with organizational growth, whereas the benefit for models includes 100% commission throughout the duration of their contract.  As models generate more work their renewal price will naturally increase; however, it will be priced at a value providing a 20-25% savings on their future year of work. Below are some standard values for free agency sign up and renewal.  


Other Services

Clique Modeling Agency offers various services to models, including optional services to enhance their online presence and marketability.


While joining the agency is free, the services mentioned below may involve fees, primarily aimed at enhancing a model’s visibility, professionalism, and career development. These services enable models to manage their image effectively and market themselves in the competitive fashion and entertainment industry.


Similarly, as the agency collaborates with talented photographers and stylists, Clique will generate fees from showcasing these artists on their platforms.


Photographer Website Showcasing 

This service allows photographers to have their portfolios showcased on the agency’s website. This is an opportunity for photographers to increase their online presence and visibility in the industry. By paying a fee, these professionals can effectively market themselves to a broader audience of potential clients and collaborators.


Cosmetologist Website Showcasing 

Similar to photographers, cosmetologists can benefit from website showcasing. Their work can be displayed on the agency’s website, providing them with an avenue to attract clients and build their reputation in the fashion and entertainment industry.


Photographer and Cosmetologist Referral Fees

The agency can refer photographers and cosmetologists to models when they prefer to work with professionals outside of the company’s in-house team. This service encourages models to collaborate with trusted professionals, strengthening the agency’s network.


Test Shoots 

Test shoots are essential for models to develop their portfolios and gain experience. While some photographers may offer these for free, Clique provides the option for models to arrange test shoots for a fee. This ensures that models can access quality photos to showcase their versatility and capabilities.


Monthly Website Showcasing

Maintaining a consistent online presence is vital for models’ success. By subscribing to the monthly showcasing service, models can keep their profiles up-to-date on the agency’s website, which can attract potential clients and collaborators regularly.


Composite Card

A comp card or composite card, is an essential marketing tool for models. It includes measurements, contact information, and personal details. By having a professional comp card created, models can present themselves effectively during casting calls and client presentations. Clique offers the service of designing both digital and physical cards for models.


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Modes of Payment

Clique Modeling Agency requires an upfront payment for its services. Payment options through cheque, e-transfer, and credit/debit payments, ensure flexibility and convenience for its clients and models. These channels enable seamless and secure financial transactions to support the agency’s services and operations.


Competitive Advantages 

The following competitive advantages differentiate Clique Modeling Agency from competing modeling agencies:


Personalized Service and Support: Clique offers a more personalized approach to both clients and models, ensuring that every client’s unique needs and preferences are met. This tailored service sets the agency apart in an industry where one-size-fits-all services are common, fostering stronger and more lasting client relationships.


Comprehensive Model Management: In providing full-service model management, Clique encompasses scouting, development, and strategic career planning. While some competitors focus solely on connecting models with clients, the company’s tailored approach equips models with the tools and guidance needed for long-term success in the industry.


Diverse Service Offerings: In addition to standard modeling agency services, Clique offers an array of supplementary services, from showcasing photographers and cosmetologists to organizing test shoots and offering comp cards. This diversified portfolio gives clients and models varied options for their different needs, a convenience that’s often lacking among competitors.


Eco-Friendly Practices: Clique prioritizes eco-friendly practices in its operations, including sustainable sourcing of materials for shoots, promoting responsible consumption in the fashion world, and implementing green initiatives in its daily activities. In contrast, some competitors miss the opportunity to contribute positively to the environment and address growing concerns about the fashion industry’s ecological footprint.


Key Success Factors

Clique Modeling Agency’s success will be driven by the following key factors:


Optimal Model Scouting and Development

Efficient scouting and development of undiscovered talent is a core focus for the agency, utilizing a boot-on-the-ground approach to ensure no hidden gems go unnoticed. Actively seeking talent in both rural and urban communities, the company aims to diversify its talent pool, providing fresh faces for clients and standing out in the competitive modeling industry.


Community Engagement and Philanthropic Initiatives

A strong commitment to giving back to the communities through charity events, food drives, and other philanthropic endeavours sets the agency apart. This active engagement with local communities enhances its social impact while fostering goodwill and brand loyalty, ultimately contributing to the company’s overall growth and success.


Diversified Services and Cross-Industry Synergy

Expanding and venturing into other industries under the same company umbrella differentiates the agency from competitors. This cross-industry synergy allows the Clique Modeling Agency to offer diversified services to both its models and clients, creating new revenue streams and establishing its brand while increasing its market presence.


Accessible Modeling Opportunities

Regularly hosting pop-up test shoots and open castings in various locations ensures that opportunities are accessible to individuals from all geographic areas. This inclusivity not only broadens the talent pool but also positions the company as a symbol of diversity and opportunity in the industry. By providing access to modeling opportunities, the agency continues to attract new faces and maintain a strong market presence.


Sales and Marketing Plan

The sales and marketing plan lays out Clique Modeling Agency’s strategy for expanding the company’s customer base and growing the business. This section examines the key channels the company will use to promote its services, as well as the metrics that will be used to gauge success. Additionally, the plan identifies the strengths and weaknesses of the company, opportunities for growth and expansion, and potential threats that could impact business operations.


Target Customers

Clique Modeling Agency will focus primarily on catering to businesses within the fashion and entertainment industry, including retail and commercial companies, fashion brands, designers, and advertising firms. Additionally, the agency will also offer services to talented individuals working in the industry, such as models, photographers, and cosmetologists. The agency aims to serve these diverse customers by connecting exceptional talent with businesses seeking top-tier models and creatives, thereby fostering mutually beneficial collaborations that enhance the industry’s success and innovation.



Businesses in the fashion and entertainment industries rely on modeling agencies for access to professional models and the efficient coordination of modeling assignments. Modeling agencies offer a diverse talent pool, industry expertise, and networks to ensure high-quality, consistent results in marketing campaigns and runway shows.


As of July 2023, the state of Florida has 5,867 fashion stores and retailers. Specifically, Miami boasts a thriving fashion and apparel sector that houses established brands such as America Goose, Joe Fresh, and Roots. Advertising companies require a diverse pool of models to meet the ever-evolving demands of creative campaigns and versatile commercials. As of 2022, America has 6,509 advertising agencies, showing a significant growth of 3.8% from 2021. Essentially, 3,497 of these agencies are located in Florida.


Despite the growth of Florida’s fashion industry, it is still held back by standard ideals of beauty and the lack of diversity in fashion shows and events. Aiming to establish operations in Miami, Florida, Clique will leverage the growing presence of businesses in Florida as an opportunity to collaborate and connect diverse models and creatives for the promotion of their brands and products. 


By scouting and representing a broad spectrum of models with different ethnicities and body types, the agency promotes positive values and representation within the sector and pushes the fashion industry to thrive and continuously move forward.



The city of Miami is known as one of the top design centers in the world. The city’s design sector includes fashion designers, forming part of the 5.1% of specialized designers active in the field. Fashion designers often need models to showcase their clothing creations during fashion shows, photoshoots, and promotional campaigns.


Likewise, photographers collaborate with modeling agencies to find suitable models that align with the themes and concepts of their projects. In Florida, there are 8,300 people working as photographers, with 6% in the field of arts, entertainment, and recreation.


Similarly, other professionals such as cosmetologists may partner with modeling agencies to provide makeup and styling services for models during photoshoots and events. As of 2023, America approximately has 50,000 licensed cosmetologists, with the highest concentration in Florida. These cosmetologists include hairstylists and makeup artists. 39% of the 31,650 hairstylists working in Florida are self-employed and may lack the capability to market their skills and reach their target audiences.


Furthermore, models seek representation to find job opportunities, gain exposure, and receive guidance in their careers. Clique Modeling Agency will focus on the four key elements when scouting models to foster a supportive and inclusive environment while nurturing their long-term career growth:


Physical Features

Height and Body Proportions: The fashion industry often prefers models with height, typically between 5’9″ and 6’0″ for women and 6’0″ and above for men. These ensure balanced body proportions to showcase clothing effectively on the runway and in photoshoots.

Facial Symmetry: Models with symmetrical facial features are often sought after because symmetry is considered aesthetically pleasing in photography and advertising.

Skin and Complexion: Clear, healthy skin and complexion are essential for fashion and beauty modeling, as they can reduce the need for extensive retouching and post-shoot editing.

Hair: The texture, length, and colour of a model’s hair may be relevant to specific campaigns or styles. Some clients may prefer models with versatile hairstyles.


Skills and Experience

Posing and Movement: Models should have the ability to pose gracefully, expressively, and naturally in front of the camera or on the runway. Training and experience in modeling and fashion shows are often advantageous.

Versatility: The ability to adapt to various styles, looks, and fashion genres is valuable. Versatile models can appeal to a broader range of clients and projects.

Acting and Expression: In cases where modeling involves acting or conveying specific emotions, models with acting skills or expressive abilities may be preferred.

Runway Skills: For fashion shows, runway models should have the poise, confidence, and skills necessary to showcase clothing effectively on the catwalk.


Attitude and Professionalism

Confidence and Poise: Confidence in front of the camera and on the runway is essential. Models should exude poise and charisma that aligns with the brand or campaign.

Professionalism: Models should be punctual, reliable, and easy to work with. Professional conduct is crucial for building and maintaining client relationships.

Work Ethic: A strong work ethic, including a commitment to self-care, maintaining physical fitness, and practicing self-discipline, is essential for success in the modeling industry.


Personality and Brand Fit

Personality Traits: A model’s personality should align with the image the agency and clients want to convey. Whether it’s elegance, edginess, sophistication, or quirkiness, the model’s personality should be a match.

Brand Values: Models may need to reflect the values and image of the brands they represent. For example, eco-conscious brands may seek models who advocate for sustainability.


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Market Trends

While considering physical features, skills, and experience in the selection of models, Clique Modeling Agency remains committed to unbiased selection, ensuring no discrimination in its pursuit of inclusivity. Projects between models and clients are carefully vetted to align with the agency’s core values of sustainability and diversity. The agency adapts to evolving market demands and trends, embracing inclusivity in terms of body size, age, and ethnicity to meet the ever-changing industry needs.


Clique’s commitment to providing comprehensive support, opportunities, and a platform for diverse talent in the fashion and entertainment industries will attract models, designers, photographers, and cosmetologists seeking an inclusive and professional agency. By focusing on career development, representation, and sustainability, Clique will empower these talents to thrive, while promoting values that align with the evolving industry and societal demands.


Key Channels

As Clique Modeling Agency steps into the fashion industry, its success depends on how it presents and positions itself in the market. In the era of digital dominance, the agency will work towards building a strong online presence, actively engaging clients through platforms like LinkedIn, Instagram, TikTok, and YouTube. These channels provide the agency with the means to connect with its diverse clients on a global scale and share insights, casting schedules, and insights on industry trends.


Likewise, the company also values traditional methods to create deeper client connections. The agency will organize and take part in pop-up castings and fashion gatherings, ensuring that the physical element of the industry is not forgotten. Additionally, Clique talent scouts will visit modeling and acting schools in and around Miami, seeking undiscovered talent, thus creating opportunities for aspiring models and creatives. This balanced approach allows Clique to establish a firm footing in the industry and connect with a wide range of clients who share the agency’s values of inclusivity and sustainability.



At the awareness stage, the agency’s primary objective is to acquaint potential clients with Clique and make them aware of its dedicated presence in the modeling and fashion industry. This initial phase forms the foundation of the client engagement journey, setting the stage for all forthcoming interactions. The company’s key strategies for building awareness include:


Website Launch: Clique will establish a user-friendly, informative website that communicates its brand message, services, and unique value proposition. The website will be the central hub for potential clients to learn about Clique and to help models decide if the agency’s values match their personal brand.


Social Media: The agency will set up profiles on key platforms like LinkedIn, Instagram, TikTok, and YouTube. These platforms will serve as primary channels for reaching and interacting with clients. Regular posts and updates will keep clients informed about the agency’s latest casting opportunities and industry trends.


Google Ads: Implementing Pay-Per-Click (PPC) campaigns through Google Ads, the company will focus on keywords related to modeling and the fashion industry. This will enhance the agency’s online visibility and make it more accessible to individuals and businesses actively searching for modeling services.


Podcasts: Clique will engage with a diverse client base by creating and promoting podcasts related to the modeling and fashion industry. Through platforms like Spotify and Soundcloud, podcasts will not only provide valuable insights but also showcase Clique’s services.


Participation in Industry Events: The agency will attend industry events and casting fairs, creating an in-person presence and networking opportunities to build awareness within the modeling and fashion communities.



During the consideration stage, the primary objective is to engage individuals who have demonstrated interest in Clique and guide them further into the marketing funnel. The goal is to provide these potential customers with comprehensive information about the agency’s unique services and distinguish the brand from its competitors. To assist potential clients in their decision-making process and position the agency as the optimal choice, Clique deploys the following strategies:


Content Marketing: Clique will regularly create and distribute industry-related content such as blog posts, interviews with models and clients, and informative guides to address common queries and establish the agency’s expertise.


SEO: Alongside content creation, the agency will invest in SEO strategies to enhance its website’s ranking in search engine results for relevant industry keywords. The company will optimize its website with relevant keywords and build authoritative backlinks from reputable sources.


Cold Calls: Clique will engage in cold calling campaigns to directly reach out to businesses and individuals in the industry. This approach will remind clients of their interest in the agency’s offerings and initiate discussions about the agency’s services.


Email Marketing: Clique will initiate targeted email campaigns to maintain engagement with potential clients who have shown interest. These campaigns will include regular newsletters, notices on new model additions, and service recommendations that aim to guide potential clients into making informed decisions and considering Clique and its services.


Organic Social Media Engagement: The agency will engage with potential clients on social media platforms organically, using tailored content for each platform, including LinkedIn, Instagram, and YouTube.

  • LinkedIn: As a professional networking platform, LinkedIn will serve as a useful channel for Clique to connect with professionals and businesses in the industry. The agency will regularly share informative articles, industry insights, and success stories. Clique will also share Q&A sessions with industry professionals, providing valuable knowledge-sharing opportunities.
  • Instagram: Recognizing the visual nature of the industry, Clique will leverage Instagram to showcase high-quality images and video clips of its models’ portfolios, behind-the-scenes glimpses of photoshoots and auditions, and exclusive snippets of their journey in the industry. The platform will enable the agency to humanize its brand, connect with its audience, and highlight the talents and personalities of its models.
  • YouTube: In this channel, Clique will create and share an array of video content. This will include comprehensive tutorials on modeling techniques, professional makeup tips, and insider guides to industry success. The agency will also produce a series of interviews with established models, photographers, and cosmetologists, offering a platform for professionals to share their knowledge and experiences.
  • TikTok: Clique will harness the dynamic and fast-paced nature of TikTok to engage its audience in various ways. The agency will produce short, captivating videos showcasing behind-the-scenes glimpses of model life, from runway prep to photoshoots. These snippets will provide an authentic look into the modeling industry while also highlighting the personality and daily experiences of the agency’s models. By consistently sharing content that resonates with the TikTok community, Clique will foster a growing and interactive online presence.
  • Podcasts: To cater to an audience seeking informative and on-the-go content, Clique will venture into podcasting. The agency will host regular podcasts featuring interviews with prominent industry figures, discussions on emerging trends, and insights into successful career journeys. This auditory format will accommodate individuals who prefer to consume content while multitasking or during their daily commutes.



After successfully building awareness and fostering consideration among potential customers, the next step in the marketing funnel is conversion. The goal at this stage is to encourage potential customers to take the desired action, which, in the case of Clique Modeling Agency, is to book the agency’s models and services. The strategies to facilitate conversion will include:

Portfolio Review: For potential models, Clique will conduct a comprehensive review of their portfolios and prior work. This assessment will help determine the best way to represent and market each model to prospective clients and projects.

Contract Facilitation: Clique will provide assistance in contract negotiation and agreements between clients and models. Ensuring fair and transparent terms is a crucial step in building trust and facilitating successful projects.

Model Representation: The agency will detail the terms of representation, including exclusive and non-exclusive contracts, fees, and specific agreements. Models will be guided through the process to ensure a complete understanding of the representation relationship.

Website Optimization: To streamline the conversion process, Clique will optimize its website to provide clear, accessible, and intuitive pathways for potential clients and models to engage. This optimization enhances user experience and makes information readily available.

Retargeting Ads: Clique will use retargeting ads to remind potential clients of the services offered and encourage them to take the next steps. Retargeting ads will serve as gentle reminders and encourage visitors to revisit the website and move forward with projects or talent representation.



Upon the successful collaboration of clients and models and the completion of initial projects, Clique shifts its focus to nurturing loyalty among its clients. In the realm of model management, long-term client relationships are valuable, and Clique aims to foster these relationships by consistently delivering exceptional service, providing remarkable talent, and going the extra mile to ensure client satisfaction. The strategies implemented in the loyalty stage include:

Client Relationship Management: Clique will assign dedicated talent managers to each client. These managers will serve as the primary point of contact, ensuring that all client inquiries, needs, and concerns are addressed promptly and comprehensively. A strong emphasis will be placed on building strong, personal connections between clients and Clique.

Feedback Mechanism: Clique will actively seek feedback from clients, welcoming their insights and suggestions. The feedback mechanism allows clients to express their needs, preferences, and areas for improvement. Clique will prioritize implementing these suggestions to enhance the overall client experience

Exclusive Access: Clients with established loyalty will gain access to the agency’s talent pool in advance, such as emerging models, as well as the agency’s highly regarded network of photographers and cosmetologists. Clique will provide early access, giving loyal clients an edge in selecting the right talent for their projects.

Regular Updates: Clique will keep clients informed with regular updates on emerging trends, industry insights, and upcoming talent. The agency will send emails and brochures showcasing previously completed and successful events, auditions, updated model portfolios, and collaborations to demonstrate the agency’s track record and commitment to delivering exceptional results.



At the final stage of the marketing funnel, the focus shifts to the advocacy stage where the agency aims to transform satisfied clients into active brand advocates. Advocates will play a crucial role in expanding Clique’s reach and influence in the fashion industry. The recommendations of trusted clients hold significant influence over the decisions of other professionals and businesses involved in fashion. The advocacy strategies to empower clients to become enthusiastic proponents of Clique’s services include:

Showcase Success Stories: Clique will spotlight the achievements and success stories of its models and clients, who have benefited from the agency’s services. These narratives will be shared on Clique’s website and social media platforms, serving as real-world examples of how the agency has contributed to the industry.

Talent Spotlights: Regularly featuring interviews and profiles of standout models and talent within the Clique community. These spotlights will not only highlight the diverse pool of talent but also illustrate how the agency has played a pivotal role in nurturing their careers.

Collaborative Events: Clique will organize industry-specific events such as fashion shows, workshops, modeling contests, and pop-up castings in modeling and acting schools. This active involvement will showcase the agency’s commitment to talent development and provide a platform for clients and models to share their experiences.

Testimonials and Reviews:  In actively seeking feedback and testimonials from clients and talent, Clique will share these endorsements on its platforms. This transparent approach builds trust and showcases the agency’s reputation for professionalism and reliability.

Advocate Programs: Clique will explore the development of advocate programs that reward clients or models for referring others to the agency. Incentives may include discounts on services, exclusive opportunities, or other valuable perks, fostering a network of brand advocates who actively promote Clique within their circles.

Community Engagement: To further foster goodwill and strengthen brand advocacy, Clique will actively engage with local communities by organizing charity events, food drives, and other initiatives to support local causes.



Key Performance Indicators


Pillars Indicators
Model Recruitment and Bookings
  • Number of new talent recruited per month
  • Talent diversity and representation
  • Average earnings per model
  • Number of successful model placements per month
  • Monthly revenue growth
Operational Efficiency
  • Model utilization rate per month
  • Booking and casting turnaround time
  • Positive feedback on model selection process
Client Experience
  • Client satisfaction rate above 90%
  • Repeat business rate with clients
  • Client lifetime value
  • Percentage of models rebooked
  • Cost per talent lead and acquisition cost
  • Talent conversion rate
  • Return on marketing spend (ROMS)
  • Monthly website traffic increase
  • Social media engagement and follower growth
Human Resources
  • Talent and Personnel retention rate
  • Average time to sign new talent
  • Satisfaction rate of model and personnel
  • Gross profit margin
  • Net profit margin
  • Positive cash flow
  • Debt to equity ratio
  • Return on investment


SWOT Analysis

Strengths Weaknesses
  • Founder’s passion for fashion and interpersonal skills gained from various career experiences
  • Diverse and adaptable offerings, serving a wide range of clients from businesses to individual creatives.
  • Efficient organizational structure that optimizes resource allocation and keeps operational costs in check.
  • Comprehensive portfolio of talent offering a wide range of skills and diversity, catering to various client needs.
  • Strategically located in Miami, a city with a thriving fashion industry 
  • Limited brand recognition and industry presence, especially compared to well-established modeling agencies
  • Dependence on client relationships which can be fragile and subject to sudden changes
  • Initial funding constraints for talent acquisition and marketing
  • Potential talent shortages during peak seasons and changing market trends
  • Challenges in managing a diverse talent pool which can lead to operational inefficiencies
Opportunities Threats
  • Increasing demand inclusive representation and sustainable practices in the industry
  • Growing market for models in digital content creation, including influencers, YouTubers, and social media campaigns
  • Potential partnerships with fashion brands, entertainment companies, and event organizers
  • Diversification into new markets, such as providing talent for virtual events and augmented reality experiences
  • Tapping into international markets by offering modeling talent for global projects
  • Economic downturns affecting fashion shows and events
  • Stiff competition from established modeling agencies with digital platforms 
  • Evolving industry standards impacting talent rights, representation, and agency operations
  • Technological advancements reducing the demand for traditional talent
  • Shifting consumer behaviour and preferences affecting the industry’s demand for talent


Operational Plan

As the backbone of any successful business, the operational plan outlines the fundamental actions that will be taken to ensure the company runs efficiently and effectively. This section provides a comprehensive overview of Clique Modeling Agency’s day-to-day activities, covering critical areas such as operations, project selection, location, compliance with government regulations, and risk management.


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Clique Modeling Agency embraces a multi-faceted approach to communication, offering clients a versatile array of platforms and channels to engage with the agency’s services. These diverse modes of communication are designed to cater to the unique preferences and needs of clients and talent, ensuring that they can connect with the company conveniently and receive the personalized support they require.


Day Hours
Monday to Friday 9 AM to 5 PM


Customer Service

Clique places great emphasis on delivering leading customer service to ensure aspiring models and clients receive timely and efficient support. The agency’s office operating hours are from Monday to Friday, running from 8:00 AM to 3:00 PM. Clique’s administrative personnel will further provide real-time assistance via phone, addressing any questions, concerns, or requests promptly.

  • Website 

For added convenience, Clique’s online website serves as a valuable platform for communication and information. Whether clients need to explore the agency’s services, peruse talent portfolios, or get in touch, the website is accessible 24/7. Clients can easily reach out to the company online, and the team will respond during regular customer service hours to offer the required assistance.

  • Email

Furthermore, the agency’s email channel is available at all times, ensuring that messages received outside Clique’s standard operating hours will be addressed promptly when the customer service team is back on duty. This commitment to accessibility and responsiveness demonstrates the company’s dedication to serving clients effectively.


Talent Recruitment 

Clique utilizes a versatile strategy to ensure an extensive pool of skilled models and talent. To provide aspiring individuals with various opportunities to join the agency’s roster, Clique accepts applications and submissions through several channels:

  • Website Application: Clique’s official website features a user-friendly application portal where potential models can submit their information and portfolios. This online application process allows candidates to provide essential details and showcase their skills conveniently.
  • Email Application: Prospective models also have the option to apply via email. Clique’s email application process is available around the clock, making it accessible to candidates at their convenience.
  • Walk-in Submissions: For those who prefer a more personal touch, the agency also welcomes walk-in submissions. Candidates can visit Clique’s office during regular hours of operation to meet with talent managers, discuss their aspirations, and present their portfolios in person.
  • Visiting Modeling and Acting Schools: Clique will actively scout talent from modeling and acting schools. The agency will partner with and visit these institutions to identify promising individuals who are already engaged in training and education within the field.
  • Organizing Modeling Contests: Another method to uncover fresh talent is through the organization of modeling contests. These competitions serve as a platform for aspiring models to showcase their potential, get signed by the agency, and gain recognition in the industry.



The overarching goal of Clique is to unlock doors for undiscovered talent and to provide them with exposure to local and global prospects. Recognizing the dynamic nature of the industry, the agency has established model qualifications that remain flexible and all-encompassing, allowing adaptation to evolving industry shifts. Furthermore, Clique will initially curate its selection of projects to ensure a harmonious fit with each talent’s unique style and the agency’s core values. Clique will initially target the following project categories:


  • Runway: Models will have the opportunity to showcase the latest fashion designs and trends on the runway, participating in various fashion events and shows.
  • Lingerie: Models will be involved in lingerie fashion presentations and campaigns, highlighting a range of intimate wear brands.
  • Fitness: This category will focus on fitness-related modeling, including activewear campaigns and fitness-themed photoshoots.
  • Swimwear: Models will be featured in swimwear campaigns and runway shows, promoting a variety of swimwear brands.
  • Retail/Commercial: This encompasses a wide range of modeling opportunities, including high fashion, child modeling, mature modeling (for older individuals), and promotional modeling for live events, conventions, and trade shows.
  • Stock Photography Modeling: This category involves modeling for stock photography, where photos are added to stock photography websites for potential rental or purchase by various companies. 
  • High Fashion: These models are involved in high fashion design and magazine editorials and often serve as a spokesperson for brands.


Future Plans

Clique has a strategic roadmap for its future operations that encompasses various aspects of growth and service enhancement.

Local Expansion: In the short term, the agency is committed to expanding its operations to California, marking another step towards an extended local presence, beyond Miami and Beverly Hills. This expansion aims to strengthen Clique’s foothold within the American market and engage with a more diverse talent pool.

International Reach: Looking ahead to years four and five, Clique has ambitious plans to broaden its international footprint by entering the United States market. The agency will tap into a larger market, connecting with both emerging and established talent in the fashion and entertainment industry.

Virtual Models: In line with industry trends, Clique envisions offering virtual models as an additional service through its website. This innovative approach will cater to the evolving needs of clients, providing them with new avenues to discover and collaborate with models.

Model Development: To foster the growth of its in-house talent, Clique is planning to establish comprehensive training programs and camps. These initiatives are designed to enhance the skills, versatility, and marketability of models within the agency, ensuring they remain competitive in the ever-evolving fashion industry.

Providing Housing: In recognition of the unique needs of its talent, Clique has future plans to provide housing options. This forward-thinking approach ensures that models have access to comfortable and secure accommodations while pursuing their careers, contributing to a more supportive and seamless modeling experience.



Clique Modeling Agency is diligently exploring prime locations in Miami to establish its office and headquarters, recognizing the immense potential within the city’s vibrant fashion industry. 


The decision to operate the main office in Miami is grounded in the city’s status as a fashion epicenter. The city’s thriving fashion landscape, with renowned companies such as America Goose, Joe Fresh, and Roots, makes it an ideal location for Clique’s operations.


Miami is also home to significant associations within the fashion industry, such as the Miami Fashion Incubator (TFI), a non-profit organization dedicated to supporting and nurturing American fashion. TFI provides business-building programs, shared workspaces, mentorship, and promotional opportunities that can significantly benefit Clique, its models, and its team.


Furthermore, the presence of sector-specific education and training programs in Miami, offered by institutions like Centennial College, George Brown College, Humber College, OCAD University, Miami University, and Seneca College, enhances the agency’s access to skilled and passionate individuals aspiring to enter the fashion and modeling industry.


In choosing its office location in Miami, Clique will consider factors such as accessibility, proximity to industry-related institutions, and the availability of amenities that contribute to a conducive working environment. The agency’s objective is to harness the boundless opportunities that Miami offers to foster talent development and growth within the fields of fashion and modeling. This strategic decision aligns perfectly with Clique’s vision to provide unparalleled support and opportunities for undiscovered talent, while positioning itself at the heart of a thriving fashion hub.


Extending Operations to Beverly Hills, California

Despite Beverly Hills’ reputation as America’s shopping destination with a thriving fashion industry, there exists a notable market gap in terms of agencies that provide opportunities for models to develop their careers and find work in the area. The city’s vibrant retail scene and the annual Beverly Hills Fashion Week highlight the potential for fashion and modeling in the region. 


Clique recognizes this untapped potential as an exciting opportunity to extend its operations into Beverly Hills, offering a platform to discover undiscovered talent and contribute to the city’s flourishing fashion industry. This strategic move aligns with the city’s rich fashion culture and paves the way for the company to become a key player in nurturing aspiring models and connecting them with diverse modeling opportunities.


By organizing regular pop-up castings in the city, the agency will tap into the pool of promising talent in Beverly Hills, providing aspiring models with a platform to showcase their potential. Additionally, the agency’s user-friendly website will offer a seamless channel for applicant models to reach out, ensuring accessibility and inclusivity in their pursuit of a modeling career.



The company will adhere to the federal and provincial laws discussed in Section 3.2 Government Regulations, as well as other pertinent regulations, bylaws, and standards. The company will take all necessary steps to ensure that all the required government permits are obtained to conduct business operations legally and ethically.


Labour and Employment

Clique Modeling Agency will strictly comply with the legal standards for payment, compensation, and working conditions as mandated by the Employment Standards Act, 2000 (ESA). To completely protect models from scouting scams, fake agents, photo mills, and unnecessary fees, the agency will further adhere to contract requirements outlined under the Consumer Protection Act of 2002.


The management team will ensure open communication channels with employees to promote a positive work-life balance that enhances welfare. Moreover, the company will continuously monitor its adherence to labour laws and periodically review compensation packages to ensure they meet the legally mandated minimum wage requirements.


Occupational Health and Safety

Clique is dedicated to upholding the Occupational Health and Safety Act to establish a secure and healthy environment for its personnel. The agency will take all essential steps to recognize, evaluate, and manage any potential workplace risks with the goal of minimizing injuries and health-related issues among its staff. To achieve this, all employees will undergo periodic health and safety training sessions and are expected to adhere to relevant regulations and directives. Clique will also consistently review and revise its health and safety protocols to stay aligned with evolving knowledge, technology, and industry practices.


Risk Analysis

Risk Description Mitigation Plan 
Model Attrition Models may decide to leave the agency, causing a loss of talent and potential revenue. They can be lured away by more attractive contracts from competing agencies or choose to explore other career opportunities, impacting the agency’s talent pool. Clique will focus on providing excellent support and career growth opportunities to retain talent. Clear contractual terms and effective communication will also be employed to secure long-term commitments from models.
Economic Downturn Economic fluctuations can affect the fashion and entertainment industry as clients may reduce their marketing and advertising budgets, decreasing bookings for modeling assignments. The agency will monitor economic trends, adjust pricing strategies, and offer cost-effective services to attract a broad range of clients, stabilizing revenue during economic downturns.
Reputation Risk Any negative publicity or controversies related to models, clients, or partner brands can damage the company’s reputation. Clique will actively manage its online presence, respond promptly to customer feedback, and have a crisis communication plan in place.
Regulatory Changes Changes in laws and regulations impacting the modeling and fashion industry can require adjustments in the agency’s operations and may result in increased compliance costs. To proactively comply with changing regulations to minimize disruptions, Clique will stay informed about legal changes and engage legal advice as necessary.
Technological Risks Technical issues or glitches in the company’s online platforms and website can negatively impact customer experience. Combined with a reliable technology infrastructure, routine system audits will be performed to ensure a smooth online operation.


Organizational Plan

The organizational plan outlines the company’s approach to managing human capital, including the organizational structure, management team, and personnel plan. This section will be regularly reviewed and updated to ensure the company remains adaptable and responsive to emerging opportunities and challenges.


Organizational Structure

As a new entrant in the industry, Clique Modeling Agency will commence its operations with a lean and efficient organizational structure. This strategic decision aims to streamline operations, optimize resources, and maintain a focused approach to achieving business objectives.


Initially, the organizational structure will consist of two key personnel, forming a clear hierarchy that facilitates prompt decision-making and effective task coordination. As the business grows and expands, the organizational chart will be revised to include additional roles and departments, with a constant focus on maintaining operational efficiency and providing exceptional service.




Harris Scott

Founder and Agency Director


Mr. Harris Scott is a fervent fashion enthusiast, deeply passionate about the intricacies and innovations within the fashion industry. During college, Mr. Scott’s journey into the world of fashion began with experimenting with different fashion trends. This fascination with fashion was a precursor to Mr. Scott’s exploration into the industry.


At a young age, Mr. Scott was not only a trendsetter but also a budding entrepreneur. Moreover, innate curiosity spurred Mr. Scott to actively research and develop unique clothing ideas, often taking the bold step of bringing these concepts to life by creating graphical designs and garment test prints. With an inquisitive mind, Mr. Scott meticulously assessed these designs for their aesthetic appeal and quality, before being sold through Shopify.


While Mr. Scott’s work history spans a diverse range of industries including construction and retail, it has contributed significantly to the development of valuable skills and expertise. Past roles seemingly unrelated to the fashion industry, instilled in Mr. Scott a unique set of interpersonal skills. These abilities will be fundamental in facilitating effective communication, negotiation, and contract management for Clique’s operations. 


Mr. Scott can leverage his leadership skills as a team lead and mentor in managing a team of models, photographers, and staff, ensuring personnel are productive and motivated. This wealth of experiences, from a warehouse associate to a medic, and a robust list of certifications, has further honed Mr. Scott’s adaptability, work ethic, and problem-solving capabilities. Combining all these attributes positively position Mr. Scott to lead Clique Modeling Agency to success. 


Personnel Plan

Clique Modeling Agency will employ a multi-faceted approach in sourcing potential candidates for employment. In addition to job postings and advertisements, the company will leverage personal referrals and networking to attract a wide range of qualified applicants. To ensure a fair and equitable hiring process, the company will take proactive steps to eliminate bias and discrimination and ensure that all candidates will be given equal consideration.


As Clique Modeling Agency grows, the following key positions will be filled to support the company’s expanding operations:



  • Model in various environments, clothing, and media
  • Maintain appearance and lifestyle standards mandated by the agency
  • Attend castings, auditions, and go-sees as required for potential clients
  • Continuously work on self-improvement to remain marketable and adaptable to industry changes


Talent Manager

  • Scouting and recruiting new models for the agency through in-house and pop-up castings
  • Thoroughly review talent applications to identify promising individuals
  • Connect models with reliable brands and projects
  • Develop and implement individualized career plans for each model, setting goals and tracking progress
  • Build and maintain a strong network of industry contacts, including photographers, designers, and casting directors
  • Explore and engage with modeling and acting institutions to discover and nurture emerging talent


Fashion Stylist 

  • Assist models in selecting outfits that complement their body types and personal style
  • Conduct fittings and make necessary alterations to garments to ensure a perfect fit
  • Coordinate with designers and brands to source clothing and accessories for photo shoots and fashion shows
  • Provide personalized styling tips and create complete looks
  • Attend fashion events, shows, and industry gatherings to network and stay connected with the fashion community
  • Work closely with clients to understand their style preferences and deliver outstanding styling services



  • Conduct on-location and studio photo shoots for various assignments, such as editorial, commercial, and promotional projects
  • Understand and meet clients’ photography requirements
  • Organize and manage photography equipment, ensuring it is well-maintained and readily available for assignments
  • Direct models during photo shoots to capture their best angles, expressions, and poses while maintaining a comfortable and professional atmosphere
  • Create and maintain a digital portfolio of model photographs and various styles to showcase the agency’s work and attract clients



  • Manage schedules for models and talent support team
  • Welcome and manage guests, models, and clients, providing a positive and friendly experience during their visits to the agency
  • Handle communication and correspondence with clients and team members, responding promptly to inquiries and requests
  • Assist with general administrative tasks, such as filing documents, data entry, and maintaining records of model portfolios and assignments


Marketing Specialist

  • Improve the company’s brand visibility
  • Analyze market trends and consumer behavior to identify opportunities for growth and develop data-driven marketing strategies
  • Develop and manage partnerships and collaborations with brands and clients in the fashion and modeling industry, creating mutually beneficial relationships


Financial Plan

The following financial projections have been carefully crafted by the management team of Clique Modeling Agency. All projections are forward-looking and are dependent on securing the required financing. It is the audience’s responsibility to conduct all necessary due diligence.