At Black Sheep Business Consulting, our market research services can help you understand your market, define your customer needs, and gather customer feedback to aid in product development. When conducting market research, primary research helps a business gather first hand, conclusive information about the needs and expectations of the market. Focus groups are a great tool to conduct a substantial amount of market research in a relatively short period of time to gain a deep understanding of your target market’s initial feedback and thoughts about a product, service, strategy or concept.

How it Works

Focus groups are a market research method, which convenes 6-12 people to gather feedback, insights, and ideas about a product, service, marketing strategy, or high-level concept. Participants are recruited based on their demographics, employment, purchase history, or behavior, and typically do not know one another. The goal is to harness a well-rounded perspective and facilitate open and honest dialogue.

The format includes a moderator taking the group through three different types of questions: engagement, exploration, and exit questions. Engagement questions are intended to introduce participants to the overall business concept and to familiarize participants with one another; exploration questions will include deeper, open-ended questions that are meant to uncover intrinsic thoughts and perspectives; and exit questions are a way to gather concluding thoughts and summarize the focus group session. By working with a Black Sheep Market Research Analyst, you will receive a full report summarizing key insights from the focus group, including a comprehensive data analysis and recommendations for further iterations and development.

Why Focus Groups

Focus groups are a great way to simulate real market environments in a controlled setting and are a valuable tool to generate key insights about your market from a variety of perspectives. Focus groups also create an environment for co-creation, where users are able to generate ideas through collaboration and open discussion. In addition, they are a great way to facilitate open dialogue while also using a moderator to steer the discussion. Having an expert moderator facilitate the discussion will ensure all stakeholders are participating and sharing ideas while also covering all key topics and areas of interest.

What We Provide

Our Market Research Consultants specialize in designing and running curated focus groups and experiments to help you understand your market. We are fully equipped to run both online or in-person focus groups, leveraging the best analytical tools available to help you understand your market.

A BSBCON moderator will lead a 30 to 90 minute open ended discussion that seeks to engage all users in honest and transparent dialogue. The goal is to gather genuine thoughtful responses from each stakeholder in the group, in order to collect key insights to help guide further strategic decision making and strategy. Typical focus group studies will include 2 to 4 focus group sessions in order to generate a substantial dataset that can aid in sound decision making and strategic direction.

Prepare your business for success by contacting us today to learn more about our focus group services.