{"id":4867,"date":"2021-02-03T23:25:31","date_gmt":"2021-02-04T07:25:31","guid":{"rendered":"https:\/\/www.bsbcon.com\/blog\/how-to-write-a-franchise-business-plan\/"},"modified":"2023-02-16T09:33:06","modified_gmt":"2023-02-16T17:33:06","slug":"how-to-write-a-franchise-business-plan","status":"publish","type":"post","link":"https:\/\/www.bsbcon.com\/us\/blog\/how-to-write-a-franchise-business-plan\/","title":{"rendered":"How to Write a Franchise Business Plan"},"content":{"rendered":"<p>Choosing to open a franchise is a proven path to success.\u00a0 Although the problem most people have is raising the initial capital to buy the franchise, and for the necessary startup costs.\u00a0 In this article I\u2019ll explain how to write a franchise business plan, and what lenders want addressed in order to have the confidence to loan you money.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Choosing a Franchise<\/strong><\/h2>\n<p>You\u2019ve most likely already chosen a franchise, but if you haven\u2019t this section will point you in the right direction.\u00a0 When you think about opening a franchise the first thing that probably comes to mind are quick-service food franchises such as McDonalds, Tim Hortons or Subway.\u00a0 Although, chances are you\u2019ve decided on a more original choice.<\/p>\n<p>Franchises can be in industries including food, retail, cleaning, real estate, travel, automotive, education, hospitality, accounting, fitness, beauty, property services and more.\u00a0 For more help on choosing the right franchise you can visit this article.<\/p>\n<p><a href=\"https:\/\/www.businessnewsdaily.com\/1783-choosing-franchise.html\">https:\/\/www.businessnewsdaily.com\/1783-choosing-franchise.html<\/a><\/p>\n<p>But remember that investing in franchise is a serious decision, which requires a lot of time and money.\u00a0 Do your best to choose a franchise that you truly believe in and support.\u00a0 If you\u2019re passionate about something you are so much more likely to be successful with it, and owning a franchise isn\u2019t any different.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to Design a Franchise Business Plan<\/strong><\/h2>\n<p>Before we begin I want to talk about how a franchise business plan should look.\u00a0 Unless there\u2019s any stipulations, you want to utilize the exact logo, branding, colour scheme and font of the franchise you\u2019re looking to purchase.\u00a0 Some business plans maintain a more conventional look with strictly text, where other plans feature visuals to help the audience digest the content in other ways.\u00a0 To see how a business plan with graphic design can look, view one of our samples here.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Executive Summary<\/strong><\/h3>\n<p>Begin your executive summary by explaining the present opportunity in the marketplace.\u00a0 There should be plenty of data to support this decision.<\/p>\n<p>For example, if you were planning to open a Starbucks at a busy corner in downtown Toronto, and there were five other coffee shops within a fifty metre distance, you would need to provide the market research to prove a demand for your Starbucks franchise. \u00a0No matter who you are, or how reputable your franchise is, you should always provide strong market research to support this expansion of the core business.<\/p>\n<p>Next, think of your executive summary as the blurb at the back of a novel.\u00a0 Providing enough information to hook you into reading the rest of the business plan, but not so much that it tells the entire story.\u00a0 Utilize key, overriding themes from each segment of your franchise business plan.<\/p>\n<p>This is why most business plan experts recommend writing your executive summary last, to extract a key point from each section.\u00a0 We say the opposite: write your executive summary first, so you have something to reference to, and when your plan is complete revisit the executive summary to update it.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1675\" src=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/writing-a-franchise-business-plan.png\" alt=\"\" width=\"624\" height=\"312\" srcset=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/writing-a-franchise-business-plan.png 624w, https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/writing-a-franchise-business-plan-300x150.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><strong>Franchise Overview<\/strong><\/h3>\n<p>Immediately after your executive summary it\u2019s time to sell your audience on the franchise itself.\u00a0\u00a0 Things you should include in the franchise overview are:<\/p>\n<ul>\n<li>When it was founded<\/li>\n<li>A brief history<\/li>\n<li>Country of origin, and current headquarters<\/li>\n<li>Gross revenue in the previous year<\/li>\n<li>Amount of franchises across the world or nation<\/li>\n<li>Its unique offering or service<\/li>\n<li>It\u2019s target audience<\/li>\n<\/ul>\n<p><em>From here<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Problem and Solution<\/strong><\/h3>\n<p>Is there even a need for this franchise?\u00a0 There is one way to find out, through market research.\u00a0 If you want to test your market to ensure there will be a demand for your franchise check out this article.<\/p>\n<p><a href=\"https:\/\/www.bsbcon.com\/us\/blog\/do-this-before-you-write-your-business-plan\/\">https:\/\/www.bsbcon.com\/blog\/do-this-before-you-write-your-business-plan\/<\/a><\/p>\n<p>Once that\u2019s complete state your findings in the problem and solution section.<\/p>\n<p>For example, Angela wants to open a women only bootcamp franchise in downtown Toronto.\u00a0 The problem she\u2019s identified is \u201cwomen aged 25 &#8211; 50 are looking to exercise in a fun, non-threatening environment for an affordable monthly fee\u201d.<\/p>\n<p>Currently this demographic is left with only a few bleak options: exercising alone by running through public spaces, signing up for gyms that demand long-term contracts, or fitness centres that have an array of personalities and interests, therefore putting women aged 25 &#8211; 50 in a slightly uncomfortable position.<\/p>\n<p>The solution is \u201ca women only bootcamp franchise which is welcoming, affordable, fun and effective.\u00a0 Moreover, this franchise has a history of bringing women together in each community.\u00a0 Women aged 25 &#8211; 50 can become a part of this community that celebrates safe, healthy and rewarding fitness environments\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1674\" src=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/Franchise-business-plan-writers.jpg.png\" alt=\"\" width=\"624\" height=\"312\" srcset=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/Franchise-business-plan-writers.jpg.png 624w, https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/Franchise-business-plan-writers.jpg-300x150.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><strong>Products and Services<\/strong><\/h3>\n<p>The products and services for a franchise business plan is often the easiest section to write.\u00a0 There is often a pre-established list of which products and services the franchise offers; therefore, simply carry that information directly to your business plan.\u00a0 With that being said, it can be helpful to ask whether there\u2019s any leeway in the products or services your location can offer.\u00a0 Also, make sure to list the respective price of each product or service.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Market Analysis<\/strong><\/h3>\n<p>There are typically three components of the market analysis:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Market Growth Rate<\/strong><\/h3>\n<p>It\u2019s important to disclose the market size and growth rate of your franchises industry.\u00a0 This information is usually widely available, but it\u2019s often more a matter of finding the most accurate data.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Three Closest Competitors<\/strong><\/h3>\n<p>For this portion of your franchise business plan you need to identify the prospective franchises three closest competitors within a predetermined distance around the location.<\/p>\n<p>For example, if you were to open a McDonald\u2019s in the Greater Toronto Area you would need to identify all the quick-service restaurants within a square kilometre, and then realize which of those restaurants would be in direct competition with your franchise.\u00a0 You might find that a Subway, Tim Hortons and A&amp;W restaurant location are in the closest competition.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Market Research<\/strong><\/h3>\n<p>There should also be plenty of additional research conducted by the corporation of the franchise.\u00a0 Provide any relevant findings that will help support your business case in this section.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Industry Trends<\/strong><\/h3>\n<p>This is research that you, or your business plan writer will have to carry out.\u00a0 As much as the corporation wants their franchises to be successful, there is still a gap between their interests and yours.\u00a0 In order to be sure this franchise opportunity is right, you must understand the trends within the industry you\u2019re about to enter.<\/p>\n<p>For example, if you\u2019re planning on opening a boot camp franchise the head office will surely be telling you about every positive to owning one of their locations.\u00a0 Although, what do the industry trends tell you?\u00a0 If you carry out your own industry trend analysis and find out that boot camps are losing popularity then you need to make an important decision about the opportunity.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Operational Plan<\/strong><\/h3>\n<p>Here is one of the many positives to buying into an established franchise model:<\/p>\n<p>Essentially any operation from taking out the garbage, to speaking to customers, to restocking supplies has a tried and tested formula; therefore, the operational plan in your business plan should simply reference this document.<\/p>\n<p>Don\u2019t reference the entire plan, but rather specific sections to help your audience understand the daily functions of your franchise.\u00a0 It\u2019s also important to ensure the corporation approves your usage of their operational plan.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Marketing Plan<\/strong><\/h3>\n<p>The marketing of your franchise will likely be done by the corporation.\u00a0 Which means this is yet another section where you are referencing their process to marketing, and how your franchise will support their efforts.<\/p>\n<p>This is often done by an ongoing royalty fee between the corporation and each franchise.\u00a0 Royalty fees can range anywhere from 0-20%, and a percentage of those funds are designated to the corporation to advertise for the brand as a whole, internationally, nationally and regionally.<\/p>\n<p>Give your audience a breakdown of the corporation&#8217;s success in marketing to consumers.\u00a0 Let\u2019s take McDonald\u2019s for example: McDonald\u2019s has a prolific history in engaging people from all walks of life to keep them coming back to their restaurants.\u00a0 That consistent effort to keep their business relevant in an ever changing world has resulted in developing one of the most iconic brands of all time.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1673\" src=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/business-plan-for-franchises.png\" alt=\"\" width=\"624\" height=\"312\" srcset=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/business-plan-for-franchises.png 624w, https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/business-plan-for-franchises-300x150.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><strong>Financial Plan<\/strong><\/h3>\n<p>My honest advice is for you to consult with our team at Bsbcon on your financial plan.\u00a0 This is a core part of your business plan, which should be completed once every other facet of your plan has been flushed out.<\/p>\n<p>In choosing to invest into a franchise you\u2019re making a serious decision which can affect your financial future, your schedule, and the quality of life for you and your family.\u00a0 At the end of the day you need to ensure this investment will truly be worth it.<\/p>\n<p>You will want to know how long it will take to begin making a profit, and how long you will be repaying debt for.\u00a0 Some people try to do this alone, or trust in business plan writing software.\u00a0 Work with a professional business plan writer, or a registered accountant to provide you with a second opinion on the financials of your franchise business plan.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Key Personnel <\/strong><\/h3>\n<p>The people that make up your franchise will make or break the location.\u00a0 It is ultimately your job as the franchise owner to hire the right people to ensure its success.\u00a0 Therefore, you must understand the roles and responsibilities of each position.<\/p>\n<p>We\u2019ve already mentioned that creating your financial plan should be your last step, and the step just before that will be developing a compensation summary table.\u00a0 A compensation summary outlines all positions in the first three years, and what the median salary will be.<\/p>\n<p>&nbsp;<\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td colspan=\"4\" width=\"624\"><strong>Quick Service Franchise &#8211; Compensation Summary<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"175\"><strong>Positions<\/strong><\/td>\n<td width=\"149\"><strong>2021<\/strong><\/td>\n<td width=\"150\"><strong>2022<\/strong><\/td>\n<td width=\"150\"><strong>2023<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"175\">General Manager<\/td>\n<td width=\"149\">$70,000<\/td>\n<td width=\"150\">$72,000<\/td>\n<td width=\"150\">$74,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Late Night Manager<\/td>\n<td width=\"149\">$58,000<\/td>\n<td width=\"150\">$59,000<\/td>\n<td width=\"150\">$60,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Shift Manager<\/td>\n<td width=\"149\">$58,000<\/td>\n<td width=\"150\">$59,000<\/td>\n<td width=\"150\">$60,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Crew Leader<\/td>\n<td width=\"149\">$55,000<\/td>\n<td width=\"150\">$56,000<\/td>\n<td width=\"150\">$57,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Head Chef<\/td>\n<td width=\"149\">$50,000<\/td>\n<td width=\"150\">$51,000<\/td>\n<td width=\"150\">$52,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Line Cook<\/td>\n<td width=\"149\">$48,000<\/td>\n<td width=\"150\">$49,000<\/td>\n<td width=\"150\">$50,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Sous Chef<\/td>\n<td width=\"149\">$45,000<\/td>\n<td width=\"150\">$46,000<\/td>\n<td width=\"150\">$47,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Chef Assistant<\/td>\n<td width=\"149\">$40,000<\/td>\n<td width=\"150\">$41,000<\/td>\n<td width=\"150\">$42,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Cashiers<\/td>\n<td width=\"149\">$38,000<\/td>\n<td width=\"150\">$39,000<\/td>\n<td width=\"150\">$40,000<\/td>\n<\/tr>\n<tr>\n<td width=\"175\">Maintenance Staff<\/td>\n<td width=\"149\">$38,000<\/td>\n<td width=\"150\">$39,000<\/td>\n<td width=\"150\">$40,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><strong>Management Team<\/strong><\/h3>\n<p>Your management team will often be the link that decides whether your franchise receives funding, or not.\u00a0 Lenders and investors must have confidence that the franchise will be led by capable individuals, which are uniquely qualified for the opportunity.<\/p>\n<p>In doing so you\u2019ll need to provide a professional bio for each management team member.\u00a0 Do your best to have at least two management team members.\u00a0 The reason being, that lenders will have greater confidence in lending to a company with multiple managers, because in the scenario that the leader is injured or passes away there are others to keep the business functioning.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1672\" src=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/franchise-business-plan-format.png\" alt=\"\" width=\"624\" height=\"312\" srcset=\"https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/franchise-business-plan-format.png 624w, https:\/\/www.bsbcon.com\/wp-content\/uploads\/2021\/02\/franchise-business-plan-format-300x150.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><strong>Franchise Business Plan Format<\/strong><\/h3>\n<ol>\n<li>Executive Summary<\/li>\n<li>Franchise Overview<\/li>\n<li>Problem and Solution<\/li>\n<li>Products and Services<\/li>\n<li>Market Analysis<\/li>\n<li>Operational Plan<\/li>\n<li>Marketing Plan<\/li>\n<li>Financial Plan<\/li>\n<li>Key Personnel<\/li>\n<li>Management Team<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><strong>Should I Open a Franchise?<\/strong><\/h3>\n<p>There are so many factors to consider like which franchise is best, and whether you\u2019re the right fit.\u00a0 Lets first discuss how to know if a franchise is right for you.<\/p>\n<p>Investing in a franchise is likely a poor idea if you\u2019re a rebellious, innovative entrepreneur.\u00a0 The reason being that franchises are best for individuals who can follow directions while being able to manage a team and utilize a pre-established system.<\/p>\n<p><strong><em>So, who is the right person to open a franchise?<\/em><\/strong><\/p>\n<p>Someone that is self-motivated, enjoys leading a team, and believes deeply in order.\u00a0 So entrepreneurs can certainly open a franchise, but they would have to understand that there are set rules, offerings and procedures that must be followed.\u00a0 Owning a franchise is not the place to evolve a company, although some franchise owners might like to think so.\u00a0 If that\u2019s what you\u2019re interested in doing you should start your own company, or become a director on the board of an established business.<\/p>\n<p>There are immense benefits in hiring an independent consulting firm to help you decide on a franchise and location that is tailored to your interests.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Additional Help<\/strong><\/h3>\n<p>Our team at Bsbcon are here to help you with any of your business plan writing needs. \u00a0You can reach out to me personally at <a href=\"mailto:kevin@bsbcon.com\">kevin@bsbcon.com<\/a> or +1 (888) 880-1898.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing to open a franchise is a proven path to success.\u00a0 Although the problem most people have is raising the initial capital to buy the franchise, and for the necessary startup costs.\u00a0 In this article I\u2019ll explain how to write a franchise business plan, and what lenders want addressed in order to have the confidence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9,10,38],"tags":[],"yst_prominent_words":[],"class_list":["post-4867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-plan-help","category-business-plan-tips","category-uncategorized-us"],"_links":{"self":[{"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/posts\/4867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/comments?post=4867"}],"version-history":[{"count":0,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/posts\/4867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/media\/4868"}],"wp:attachment":[{"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/media?parent=4867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/categories?post=4867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/tags?post=4867"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.bsbcon.com\/us\/wp-json\/wp\/v2\/yst_prominent_words?post=4867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}